Which one advert type is better to use on Facebook

by Martin1977

Posted: 11 years ago 6 replies

INTERNET MARKETING

Hi Warriors,

I'd like to ask if I want to advertise on Facebook what is more cost effective the CPC or the CPM?

By which one is better the conversation rate?

What's your experience?

#advert #cpc #cpm #facebook #type

Burton Lancaster 11 years ago

Test your ads with CPM to optimize the CTR. Once you have honed in on a good CTR you can start paying per click. Facebook cost per click gets cheaper as you start getting high CTR on your ads.
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Martin1977 11 years ago

Thank you for your great advice!
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MariusPrice

11 years ago

Originally Posted by Martin1977

Hi Warriors,

I'd like to ask if I want to advertise on Facebook what is more cost effective the CPC or the CPM?

By which one is better the conversation rate?

What's your experience?

I was using CPM and target max 60K facebook users and in this way your cost will be very low.
Hope this helps

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Martin1977 11 years ago

Thank you Marius for the advice.
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seoglobalexperts004 11 years ago

in my view CPC. Because, generally facebook users are AD Blind......
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- doctorvagabond 11 years ago
  
  I used CPC and went relatively hard. I would line up 4 ads with a $300 daily budget ( you can pause them at your comfortable limit $25,50,100 etc, but otherwise FB will spread out your ad through the day) when they reach 2000-5000 impressions, you should be able to gauge if the ad is going to be successful and meet your needs. If not scrap it and go to the next one down the line. I like to do it this way so you aren't waiting days to test and make heads or tails of what's going on.
  
  As a way to differentiate if CPC or CPM is better, are you pushing straight to a CTA or are you pushing for "likes" or list gen? If you are looking for likes or genereating a list, a broader approach like cpm can be good, but if you are targeting to a call to action, you might consider paying per click. just my 2 pennies...
  
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Which one advert type is better to use on Facebook

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