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Google Keyword Tool Search Counts - How Close Are They?

by melanied
8 replies
I'm starting to doubt them. I have a listing at #16 for a term that the Google tool said got 550,000 searches in December, and I didn't get one click. NOT ONE! I'm at #10 for another term that Google says got 8,100 searches and I only got 5 clicks.

Yet, I'm number 3 for a term that it says it doesn't have enough data to show searches for, and I got about 300 clicks in December for that term.

I am baffled. :/
#close #counts #google #keyword #search #tool
  • Profile picture of the author AnarchyAds
    Banned
    [DELETED]
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    • Profile picture of the author melanied
      This is what I'm saying! LOL

      I thought it would be more accurate than Wordtracker, seeing as how it's kind of the horse's mouth and all...but I'm starting to be not as sure.
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      *melanie

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  • Profile picture of the author netstrife
    Both wordtracker and google's tool are highly inaccurate. Google's tool (in my experience) tends to get it mostly right for the major niches like weight loss but tends to either way overestimate or underestimate for most keywords. To some extent you need to use common sense or intuition on how much you think a keyword might be searched for.. a lot of the time I see people thinking they have a "gold mine" niche for some wierd topic when in reality the keyword tools have just shown way more searches than there really are.

    If you want to get a better idea, use both wordtracker and google, but take a look at the compete.com ranking (alexa is too inaccurate for sites without tons of traffic) for the top 10 sites ranking for the keyword.
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  • Profile picture of the author KirkMcD
    The Google Keyword Tool also includes counts from Parked Domains and the Search Partner Network.
    It's designed for Adwords advertisers, don't depend on it to create sites with.
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  • Profile picture of the author digitalproductreporter
    baffled? Whoever told you to do keyword counting with that tool and it relates to seo is lying to you or is misinformed.

    That number includes google, blogs, the search network, adsense, everything.

    https://adwords.google.com/support/b...96571&ctx=tltp

    The only way to tell google counts for google listings for a keyword is to buy adwords for that keyword and get the count that way.
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    • Profile picture of the author bangaram12
      clicks never depend upon the number of searches. it depends upon your Ad how impressive it is and also your daily budget and maximum cost per click. check your ctr you might be also getting impressions but no clicks on your ad.
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      • Profile picture of the author melanied
        I'm not an advertiser, I have pages in the organic results.

        Yeah, I guess I need to just use them as more of a guideline than anything else. But, still, this niche is celebrity's names. So I thought it was pretty safe to assume that logic would dictate people are actually searching for them.

        And I guess it doesn't really matter, since this is for a fun vanity project and not a money site. It's just weird to see my page listed for a term that ostensibly gets half a million search results a month and not get any traffic to it! LOL
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        *melanie

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        • Profile picture of the author digitalproductreporter
          [quote=melanied;460087]I'm not an advertiser, I have pages in the organic results.

          yeah, if you become an advertiser, even for a day, google will tell you how many searches are happening for real, you pay for the data and can see it by just checking your adwords stats and viewing the impressions the keywords are getting.

          based on that you can judge if it's worth spending the time trying to rank in the organic results.

          Best few bucks you'll spend imho, instead of building things and finding out after you spend the time that there is no traffic.

          the only thing the keyword tool is good for is "related keywords"
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  • Profile picture of the author tkaasbell
    Jim Morris at NicheBot.com offers a valued opinion on the accuracy of the Google tool.
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