Wordpress to Take on Google
WordPress.com recently announced the launch of WordAds, a display ads initiative that will cut bloggers in on a percentage of revenue. The program is similar in many ways to the highly successful Adsense program from Google.
WordPress advertising executive Jon Burke explained that WordAds is specifically designed to offer bloggers an alternative to Adsense, stating, "We've resisted advertising so far because most of it we had seen wasn't terribly tasteful, and it seemed like Google's Adsense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better."
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