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Please help, deadline looming. Bought Expired domain with Pagerank, how to keep it?

by Charlotte8
8 replies
I read that I have roughly 24 hours/not long to put content on the auction domain I just got transferred from Go Daddy Auction. This is because I don't want it to lose it's page rank.
Currently I have wrote a quick article, stuck it on, put an about me page, disclaimer and privacy policy, changed to title and put a youtube video on.

What else should I do? Any advice would be greatly appreciated.


History info:
At first I naturally thought the best way to go about keeping the PR this would be looking at archive.org/waybackmachine for the cached version. Only thing is since 2007 it has either got as 'parked domain page' (ads) or more recently as a redirect to othersite.com/?hop=xyz[/url]. In 2006 it was a massive authority site community - but I don't know how to save and upload all the hundreds of different pages /posts/ videos at once. (Just temporarily I have no intention of stealing content - just putting something on there to keep the PR so I have time to write my own)

And how THE HELL did this domain manage to keep a PR with just ads/redirect to other site for THREE YEARS? (it has practically no backlinks)
#bought #deadline #domain #expired #looming #pagerank
  • Profile picture of the author Mel White
    Don't yield to temptation and grab content from the Wayback machine. The information is still under copyright protection by the original owners and some folks can get snarky about this.

    I think with your updating the site, the next thing is to treat it as you would any other site and start building content and traffic. But please don't go scrape the old content.
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  • Profile picture of the author sbucciarel
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    Originally Posted by Charlotte8 View Post

    And how THE HELL did this domain manage to keep a PR with just ads/redirect to other site for THREE YEARS? (it has practically no backlinks)
    If the domain was redirected to a high page rank domain, it acquires fake pagerank of the domain it is redirected to. Once the redirect is removed, the pagerank will go away. As an example, Google is now pagerank 9 I think. Redirect a domain to Google and it will acquire fake pagerank 9. Remove the redirect and the pagerank will disappear.

    With a redirected domain, I think it's quite unlikely that it will retain pagerank. Without knowing the domain, I can't tell you if this is the case.
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  • Profile picture of the author IM Ash
    Originally Posted by Charlotte8 View Post

    And how THE HELL did this domain manage to keep a PR with just ads/redirect to other site for THREE YEARS? (it has practically no backlinks)
    What Suzanne said is quite right... you have in all likelihood purchased a domain with fake pagerank. It is important to check backlinks and the site's history before purchasing. To check for fake page rank you should do a search on google like this info:domainname.com and if another domain appears in the results that means the domain has been redirected to that particular domain and whatever PR it has is a result of the redirect.
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  • Profile picture of the author Charlotte8
    I did check if the PR was fake through a tool before I bought and it said it was real. I also just did your check and it came out clear as well. (Thanks for the tip).
    Why the hell has it kept it all these years though?!
    Any info on what I can do to keep it as there's still time, googles still seeing the go daddy parked page?
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    • Profile picture of the author IM Ash
      Originally Posted by Charlotte8 View Post

      Why the hell has it kept it all these years though?!
      Any info on what I can do to keep it as there's still time, googles still seeing the go daddy parked page?
      The PR of a page is affected mostly by outward factors i.e. the PR of the inbound links. Basically, to increase the PR of a page one needs to get backlinks from other pages that have PR - that is essentially how PR flows.

      The reason why this domain still has PR is because of the incoming links which have PR themselves. And remember backlink checking tools don't show all the links pointing to a site, so there are possibly many other high PR backlinks!

      To maintain the PR of a page is a bit of a tricky task. But best practice says you should try and mimic the site closely to what it was in the past. However, if the domain maintained PR just as a parked page then chances are the domain will hold PR (if it is not faked).

      I think what you have done is sufficient. You can also 301 redirect all other indexed URLs (if there are any) to the main domain or just create a new page for each indexed URL.

      Thereafter, cross your fingers and hope for the best
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      • Profile picture of the author Mike Anthony
        Charlotte8,

        I hope you did not pay too much money for that domain. If you are finding no backlinks then come next update there will probably be a loss of PR. Remember that the pagerank tool is updated periodically but real pagerank is calculated daily so if its lost its PR then Google is already giving less weight to the page.

        You always have to check for faked pagerank by using the info:sitename.com search then you must also check the links coming in. Even then you should be aware of the various ways people game the links too. Don't drop down any substantial money on domains until you know how to do all these checks. You could be just flushing money down the toilet. Aged domains with PR links are unparalleled in their SEO power but getting the good ones requires knowing how to pick them
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  • Profile picture of the author Eddie Titan
    I recommend you use the Wayback Machine. Do not grab the content. Focus on the URLs used by the website.

    After you have all the URLs, re-create them, and add content to them. Then, look at its backlink history. Make sure there are no dead links. Re-create any page that seem to be receiving link juice from an outside source. Also, look for any internal linking within the website itself and re-create that as well.
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  • Profile picture of the author Tim Franklin
    It is easy to say standing from a point in the past, that you should check up on a website to make sure that it really has the value that your paying for it.

    But sadly this does happen often and so many people are not well educated about how this process really works, take for instance flippa.com where they routinely and allegedly participate in the sale of infringing domain names, tricky spoofed, page rank, and tons of other really dark type tricks done to fool unsuspecting buyers into paying more than what a website is worth.

    (allegedly)

    always, take the time to do the research, homework or what ever you want to call it, because about half the time, there is something that once discovered will change the way you value a product or service.
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