Building a Relationship with Your List?

by Exire
13 replies
Hi all,

I've heard that building a relationship with your list is key to consistently earning money from it. What I haven't seen--though I haven't looked very hard--is exactly how you go about doing that. Most of what I've seen regarding list marketing focuses on building the list, not how you interact with your subscribers once you have them.

Anyone have any suggestions for a WSO that covers this topic well? Products outside of the Warrior Forum would be fine too, but I prefer WSOs. Even just some general advice posted here in this thread would be helpful.

Thanks in advance.
#building #list #relationship
  • Profile picture of the author paulpower
    To really get the most amount of trust with your list, I would recommend that you email them no more than twice per week, and offer them some free advice, a free report or ebook that will genuinely help them.

    This way, you will be able to send them the occasional promotional email, and you will be more likely to make money.

    Sadly without knowing what niche you are involved in, I do not have a clue as to what information or free gifts you could offer.
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  • Profile picture of the author NicoleBeckett
    I'm not sure what kind of WSO's are out there, but I really don't think you need a product to do it. What you need to focus on is providing your list with information that they can actually use. Sure, you're obviously going to try to sell some products along the way, but don't make every single email a sales pitch. Simply by emailing your list to let them know about a new development in your niche - without any kind of sales offer - shows your subscribers that you're really looking out for them and that you see them as more than glorified credit card swipers. That alone will earn you some trust and respect.

    Why not go through your own inbox and see what kind of emails you get from various lists? I'm sure you have some that you like more than others. Take a hard look at all of them and see what people are doing to catch your attention and earn your trust - as well as looking for what people are doing wrong. What are people doing that keeps you as a subscriber? What are people doing that makes you dive for the "unsubscribe" button?
    Sick of blending in with the crowd? Ready to stand ahead of the pack? The right content writing services can get you there...
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  • Profile picture of the author scrofford
    Originally Posted by Exire View Post

    Hi all,

    I've heard that building a relationship with your list is key to consistently earning money from it. What I haven't seen--though I haven't looked very hard--is exactly how you go about doing that. Most of what I've seen regarding list marketing focuses on building the list, not how you interact with your subscribers once you have them.

    Anyone have any suggestions for a WSO that covers this topic well? Products outside of the Warrior Forum would be fine too, but I prefer WSOs. Even just some general advice posted here in this thread would be helpful.

    Thanks in advance.
    Really what you want to do is to give your list good valuable content when you email your list. In fact, you want to give your list stuff that helps them for free more than you want to send them product offers.

    As you send them valuable content, this will help build the relationship. Your list will trust you and then when you do have a paid offer, they will purchase.
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  • Profile picture of the author Ricochet
    This is a huge topic for debate and one in which I have researched immensely along with sales funnels.

    Ok, I have tested tracked and tweaked my list since day 1.. I'm an e mail marketer and 90% of my revenue comes from my list, so I will share a couple of points from my own short but very much split tested campaigns.

    Firstly before even thinkng about building a new list.. you need to consider "how qualified your subscribers are".. basically how likely are they to spend money with you!

    This will vary from traffic sources.. i.e I set up a list to just track the responsiveness of the subscribers I added through JV Giveaways..
    The open rate was 6% at best.. That's because they aren't interested in spending money in their niche only gaining free content.

    Building what is called a buyers list is the best approach.. this means someone has purchased a product or something and you have added them to your list that way.

    This is the best type of list to build as they have proven they are serious about their niche and willing to spend money to learn (make sure your product is kick ass value and quality as they will be more likely to buy from you again).

    OK.. Building relationships..

    Here's my tested formula (although what might work for me may not for others!!)

    Firstly I provide my list with a newsletter series that is hosted online and packed full of content and video training.

    My list receive 1 copy every day for the first seven days where I show them the basics of setting up a web business and building a list.

    After seven days they receive 1 copy every week.

    During this seven days I have also 1 e mail which gives my subscriber an insight into me and my personal life.. I also have a link which will direct them to my blog-about me page where they can learn more about me.
    (This is IMPORTANT for building a relationship with your list).

    After 7 days I incorporate my first promo e mail which is three e mails over 1 week promoting the same product.

    I then promote to my list every 3-4 weeks (same routing 3 e mails in 1 week promoting the same product...)

    My list receive far more content than promo based e mails (again this is important, don't abuse the privilage of the trust your subscriber has placed with you)...

    If you put the needs of your list before your own then you will do well as an e mail marketer..

    Also track your campaigns and split test and tweak.

    I see far to many people thinking that need to double their traffic in order to gain leads to double their revenue.
    The key is improving what you already have till you know that your backend funnel cant convert any better.

    Building a relationship with your list is a surefire way to improve your conversions and boost your revenue

    Remember these are people with real needs and problems, help them achieve their goals and they will reward greatly by opening, reading and clicking the links in your e mails

    Hope that helps
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  • Profile picture of the author Ricochet
    P.S Check out Michael Rasmussens "E Mail Promos Exposed".. It is a free course on writing, formatting e mails e.t.c
    It covers in great detail some important points in e mail marketing
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    • Profile picture of the author Shaun OReilly
      Building a relationship with your list is one of the most
      important topics in list building - yet it's also one of the
      most misunderstood areas too.

      You'll hear a lot of theories about how to build a good
      relationship with your list. Unfortunately, most of the
      advice you hear sounds good but doesn't work in the
      real world.

      I've been building lists since November 2003 and in that
      time I've made a ton of mistakes - many around the area
      of building profitable list relationships.

      Here's what I know works for me:

      1. Go for Win-Win

      Build a relationship with your list where BOTH you and the
      subscriber gain now and long into the future too.

      For any relationship to last long-term - BOTH parties have
      to benefit from the process with a little of the old give and
      take from both sides.

      You give them good content and useful offers, and they
      give you their time, attention and money.

      2. Only Quality Offers

      Only provide revelant, quality offers to your list that really
      help your subscribers get what they want.

      Provide useful content and make a related offer so that
      your subscribers can solve their most pressing issues
      sooner rather than later.

      3. Get Personal

      If you want to build a relationship with your subscriber then
      you need to get personal. You can't build a long-lasting
      relationship just by giving away good content.

      So, you need to reveal stuff about yourself so they begin
      to bond with you as well as just liking your information.


      All things being equal, people do business with people
      they know, like and trust.

      So, to build the relationship, do things that get subscribers
      to know you more, to like you more and to trust you more.

      I know that there are some email marketers who don't even
      bother building the relationship with their subscribers and
      they still make decent money (at least short-term).

      But for optimal results, focus on serving BOTH the subscriber's
      desires as well as your own and the relationship will last long-term.

      Dedicated to mutual success,



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  • Profile picture of the author JimDucharme
    As others have mentioned this is a BIG topic for email marketers. I can offer you some general advice...

    - Don't talk about what your product or service can do, talk about what people can do with it. What value does it add to their lives? Show them how it will do that!

    - Curate information from other sources when it's relevant and valuable to your list.

    - Give your subscribers information which they can act on to enrich their day.

    - As mentioned, offer people some incentives for being subscribers such as reports or white papers or ecoupons.

    - Have something to say when you email your list which is relevant and timely. An inox is like a person's front door, respect it.

    Shaun had some great points! I like the one about getting personal. In today's world, you have to be ready to share a bit of yourself with honesty and sincerity. I believe Jay Baer described it as "opening the kimono a bit." It's something that good writers know all too well and I've found it to be true just as Shaun mentioned.

    In my experience there are two question people ask about new people they encounter:

    - Can you hurt me?
    (and if the answer is no)
    - Can you help me?

    Handle those two questions right and you are on your way IMHO.

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  • Profile picture of the author Jason Z
    Building a relationship with your list is about being more than just a salesperson who pitches affiliate offers to them everyday.

    It's about being a teacher, a friend, a mentor, someone who provides valuable information that makes people want to open your emails instead of hitting spam or delete.

    Find out what your list wants and connect with them. Be real, be human and not just some person behind the scenes pushing things on them.
    Co-Founder of the Local Profit Model Training Program for Offline Consultants

    Jason Zimmerman is an offline marketing and consulting professional. He has been developing web sites and digital marketing plans for local businesses since 2000.
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    • Profile picture of the author Barefoot Warrior
      Interesting responses on here, so I won't go over the same points, just say that it is nice to see some genuine stuff rather than manipulation.

      I think it comes down to how do you build a relationship with anyone in real life ... as opposed to the virtual online kind

      You start to reveal things about yourself naturally, by the way you speak, the opinions you have, the music you like, the movies you watch, the books you read even (maybe Kindle!) and the other person either begins to feel affinity, or possibly a 'get me outta here' desire.

      With a list it is much the same, as far as I'm concerned. I don't want to pretend to be something I'm not, much easier to surround yourself with people you can relate to and let the others move on elsewhere. We can't please everyone, so are going to lose some people from our list.

      The initial question to ask yourself is maybe what is the purpose of your list and are you building a relationship purely to make money from them, or because you want to be able to help. You can do both, but if your motivation is only one or the other it will effect how you approach them.

      How are you going to interact? Can your list respond to you via personal email, or more publically via blog comments or similar. Some people enjoy the interaction, others like to be more receptive, rather than participatory.

      Are you planning on sending out a preformatted series of emails to any new subscriber, or will any new subscriber just join in at the latest email you are sending out? How this appears to someone on your list will depend upon their internet experience. I find myself less taken by the obviously scheduled emails and prefer something that I know has been composed and sent at the time. It is easy to intertwine the two - connect to a blog with the pre-written posts and give your subscriber relevant current news.

      Give value, genuine value, something that you know you could charge for. Imagine yourself on the receiving end and how you would feel. Don't be embarrassed to admit you're making an offer that will earn you cash and never promote or offer anything that you don't feel 100% good about ... and I don't mean because of the $$$ it will put in your account :rolleyes:

      I think the essence is to step back, forget about this being an internet marketing technique and how to best monetise your list, instead relate to everyone on your list as an individual, without being false about it ... move into a zone that is one you feel comfortable about and would be happy to meet a list member face to face.
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      • Profile picture of the author Exire
        Wow! There's some really great advice here. I wasn't expecting such thoughtful answers. You guys have really impressed me. I'm going to take some time and read over the responses and give some thought to the advice given.

        For anyone that happens to have anything else to add, feel free. This could be a great resource for anyone just getting started with email marketing.
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  • Profile picture of the author timb98133
    1) Email them no more than twice a week.
    2) Give away lots of free, valuable information BEFOR you try to sell them something

    It’s important to treat your list with respect!!
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  • Profile picture of the author angela99
    You've received some excellent advice from other posters, Exire. Follow it. :-)

    Here's my two cents on building a list: remember that your list is people -- individuals. You need to connect with them, both mentally, and emotionally.

    Therefore, before you create your list, think carefully about the personas of your members.

    For example, if you're creating an IM list, you'd have people at various stages of making money with Internet marketing -- beginners, people who are making $1000 a month, people who are making six figures.

    Your list could be further divided, of course, into the various business models that marketers use: affiliate marketing, product creation etc.

    You might decide (I would) that this is too amorphous. There's no way you could connect with all these people, because although they're all Internet marketers, they have different challenges and interests.

    If I were setting up a new list I'd focus on just beginners to IM (or on beginners in other markets, beginners to weight loss or whatever), because there are more of them, and you'd have more to share with them too.

    In a nutshell, creating a relationship STARTS when you understand who your list members are. Then you have a basis for understanding, and you can learn more about them by asking them. Learning about your list never stops. :-)

    You also need to consider YOU...

    Your list develops a relationship with you, so you need to understand yourself, in relationship to the list. This helps you to set boundaries; things you'll do, and things you won't.

    Are you:

    * A friend?

    * A teacher?

    * A companion on the journey?

    Developing a list is a lot of fun. You get to know them, and they get to know you. :-)

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  • Profile picture of the author thekaver
    thats easy,

    if you just bombard with sales offers they will just unsubscribe.

    you need to be emailing good quality free info and even free products every week!

    that way they will look forward to opening your emails and truct what you say


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