How many emails should I send out each week?

19 replies
Hi
How many emails should I send out each week to my mailing list?
I was thinking 3, 2 is not enough, 4+ seems like to many.
Any advice is welcome.

Thank you
Duane
#emails #send #week
  • Profile picture of the author Jeff Parker
    Depends on how you built your list.

    If you built your list by giving them something for Free to signup them 3 would probably be to many. People only joined your list for the Fee item so they don't want to get a bunch of emails from you. I know I would unsubscribe.

    But if you built your list through branding then as long you are sending them good products then 3 or 4 is alright in my experience. But once you start sending them the same kind of stuff and the junk they will drop you very quickly.
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    • Hi Jeff
      Thank you for the reply it has cleared up afew things for me.
      I think I need to rethink my email marketing.

      Thank you
      Duane
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  • Profile picture of the author timb98133
    I would only send 1-2 a week. If you send more you run the risk of them opting out of your list.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by timb98133 View Post

      I would only send 1-2 a week. If you send more you run the risk of them opting out of your list.
      Not if you've promised them 3 emails per week.

      These discussions always seem to miss the point that the answer depends on your subscribers' expectations (which in turn rest on what you've already told them, when they opted in).

      If you're wondering because you haven't actually told them anything about that, before they opted in, then maybe, just possibly, that's why you have the problem/uncertainty, now, and that's the thing you should be rectifying?

      Originally Posted by InternetMarketingWealth View Post

      I was thinking 3, 2 is not enough, 4+ seems like to many.
      Many people will more or less agree (or at least, not disagree strongly) with this estimation ... but it's still a guess, isn't it? You see my point, perhaps? It doesn't much matter what you or I think, does it?

      It matters what they think is "enough"/"not enough"/"too much". And you can control that, and their expectations, by giving them information before they subscribe.

      One thing is almost for sure: if they opted in for "a free report" and you said nothing (either on your website or in the "free report") about sending them regular emails after that, your open-rate and positive-response-rate for the autoresponder series you're sending out are going to be pretty low.
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      • Profile picture of the author natethecarguy
        Alexa, You nailed it right on the head. Exactly.
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  • Profile picture of the author paulpower
    Alexa is absoultely correct, always give your subscribers what you have promised.

    This way you will build your business also by word of mouth as your current subscribers may well recommend you.

    As for the amount of emails, I would never personally offer more than 3 emails per week, although I normally stick to two at most as I have no wish to annoy my list with junk offers.
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    • Profile picture of the author Alexa Smith
      Banned
      I agree, Paul.

      I did some split-testing of this, last year, by varying what I said and did, in a few niches (and I've actually applied what I "learned" to all of my niches, because although all my niches are very different, the traffic demographics aren't), and what I now do is send automated email to all lists on days 1, 3, 6, 10 and 15 and thereafter (usually) at 5-day intervals.

      I describe that to people as "an email every few days", which seems to be "enough information" for them.

      I don't say this will suit everyone, of course, but it does matter to try to "set people's expectations" somehow.
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      • Profile picture of the author paulpower
        Originally Posted by Alexa Smith View Post

        I agree, Paul.

        I did some split-testing of this, last year, by varying what I said and did, in a few niches (and I've actually applied what I "learned" to all of my niches, because although all my niches are very different, the traffic demographics aren't), and what I now do is send automated email to all lists on days 1, 3, 6, 10 and 15 and thereafter (usually) at 5-day intervals.

        I describe that to people as "an email every few days", which seems to be "enough information" for them.

        I don't say this will suit everyone, of course, but it does matter to try to "set people's expectations" somehow.

        I agree with you Alexa, setting people's expectations, by saying they will either get an email every few days, or only when I have something I genuinely believe will benefit your business seems to have worked for me too.

        I believe it is up to the indivdual to be responsible for their list, and only send when they have something of value to offer.

        Sadly too many marketers now seem to believe that building a list is only a tool to make money with, and not build a genuine relationship of trust so that they make money for a long time as their subscribers trust their word.

        Maybe I am too cynical, but some online marketers seem to teach the method of churn and burn email marketing. Thank goodness I learnt the correct way.
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      • Profile picture of the author Chris Lengley
        Originally Posted by Alexa Smith View Post

        what I now do is send automated email to all lists on days 1, 3, 6, 10 and 15 and thereafter (usually) at 5-day intervals.

        somehow.
        Alexa I have a question, First time on which day you recommend a product(affiliate link)? 3rd ? 6th? ?? ???
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        • Profile picture of the author Lucian Lada
          Originally Posted by Chris Lengley View Post

          Alexa I have a question, First time on which day you recommend a product(affiliate link)? 3rd ? 6th? ?? ???
          I would like to know the answer to that too

          Later Edit:
          But I think this depends on how strong you feel your connection with the subscribers is. You can send them 20 emails but if they don't open them or feel they are junk they won't buy anything from you.

          On the other side if you give them a free report which is great, and then a few emails confirming that you are an expert, I think they will buy it even if it's the 3rd email.

          I haven't done any testing, but it's common sense (is it?!?)
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by canyon View Post

            I haven't done any testing, but it's common sense (is it?!?)
            I think so, yes ...

            I normally put the first product promotion in the 3rd email, myself, so that's about 5/6 days.

            But they've already had a product promotion in the "free report" (or whatever it's called) - just a small one, and presented as an "afterthought": people do circulate those "free reports" so I like to try to get something back from them, and I include a few links to my own site and one little promotion as well. And anyone who's seen my site, when they opted in, already knows that I'm an affiliate and that I promote stuff: it's not a big shock for them.
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            • Profile picture of the author myob
              If you provide value, there is really no reason IMO not to send emails everyday with promotions. Most subscribers are savy enough to know that your intent is to ultimately sell them something; you're only kidding yourself by being warm and fuzzy before hitting them up with your offer. My daily emails include relevant tips, reports, articles, jokes, as well as hard hitting ads and sales promotions. Relationships are built by consistently exceeding expectations, offering real value, and never disappointing your customers.
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            • Profile picture of the author Lucian Lada
              Originally Posted by Alexa Smith View Post

              I normally put the first product promotion in the 3rd email, myself, so that's about 5/6 days.
              How exactly do you do it? For example:
              If you send them 2 emails containing Cauliflower Soup Recipes then the 3rd would be a Cauliflower Soup Recipe + the offer at the end?

              It makes more sense than to send just an offer for a product without any other information on the niche. I would also try to write a very good article with some humor spots on the subject so that they are relaxed.
              It might be Science Fiction but I believe that a person that is happy/relaxed/has a well being feeling at the moment he reads an offer is more open-minded and gives his/her money away easier.


              Originally Posted by Alexa Smith View Post

              But they've already had a product promotion in the "free report" (or whatever it's called) - just a small one, and presented as an "afterthought": people do circulate those "free reports" so I like to try to get something back from them, and I include a few links to my own site and one little promotion as well.
              That's an interesting approach.
              A little promotion means something like 200-300 words?
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              • Profile picture of the author Alexa Smith
                Banned
                Originally Posted by canyon View Post

                How exactly do you do it? For example:
                If you send them 2 emails containing Cauliflower Soup Recipes then the 3rd would be a Cauliflower Soup Recipe + the offer at the end?
                Yes, exactly ... my first real offer's typically in the third email, but it isn't the whole message.

                Originally Posted by canyon View Post

                It might be Science Fiction but I believe that a person that is happy/relaxed/has a well being feeling at the moment he reads an offer is more open-minded and gives his/her money away easier.
                Yes - it seems this way to me, also.

                Originally Posted by canyon View Post

                A little promotion means something like 200-300 words?
                Yes, about that, in the "free report", together with a link to something on my site where I've said more about it.
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    • Profile picture of the author Hamida Harland
      I don't like getting any more than 2 a week from anyone (no matter how good they are), so I tend to send out no more than 2-3 a week myself. That's just a personal preference though.

      Some people have alot of success mailing every day, I could never keep that up though. Quality over quantity for me!
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  • Profile picture of the author MrOfferz
    What verticals are you guys currently mailing in?
    Signature

    Great Offers, All The Time, Just Ask......
    Currently Looking For Affiliates for Solid Converting Life Insurance, Finance, Lending, Credit/Debit Card, Stop Smoking, Weight Loss & Other Self-Help Offers Ready

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  • Profile picture of the author kennykjtan
    Depending on what you are sending them. If you are sending the all the affiliate links then it is not a good idea to do it more than once a week. If you are sending then series then it is ok to do it daily. Not everyone are the same. Some might get annoyed quickly and some might like it. Well we can't please everyone.

    It really depend on you list. Be wise and think before you do anything. Just my thought
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  • You can send emails every day if you like. The difference between unsubscribers and respect is value.

    Look if you mail them offers every day to buy the next thing, I would also get annoyed and unsubscribe after the 4th or 5th pitch. If this is all you're sending out.

    You need to build a relationship with your subscribers first before trying to sell early. Most marketers who's list I subscribed to, and I have been on loads of them, only promote product after product.

    There is a reason why I am now only a select few peoples lists. Those who add value to me and give tips and advice, try to strike up a conversation, invite to facebook, deliver free content, promote an affiliate or own product only once or twice a month ONLY if it relates to the reason why I first signed up to this list in the first place.
    Because it is useful and a natural next building block to expand on what came before.

    You have to think like a subscriber first and what content, tools or products are right for them at that time and then give it to them. You will get respect from your list and build a long term profitable relationship.

    Hope this helped a little
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  • Profile picture of the author HatKing
    Agreed. Depending on what you are sending, it varies. I typically send one tip per week on the weekends and send them 2/3 deals a week. Good luck!
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