How to Do Facebook Marketing

18 replies
I have been searching online on how to do Facebook marketing. I can't find a resource. Here is what I understand so far.

Step 1- Pick a product
Step 2- Write a review (I did this on an established blog that I own)
Step 3- Create a FB ad. I am somewhat familiar on choosing good photos and population to serve for the ad.
Step 4- Run the ad.

Is that it? Is it really that simple? The product I picked was a Christmas product that would pay me per lead. I think it might be an okay product to promote. I just feel like I don't know what I am doing.

It's taken me a while to finally understand that blogging really is...marketing. So I am trying to think like a marketer now...not just a blogger only, if that makes sense. Thanks for any help.
#facebook #marketing
  • Profile picture of the author timb98133
    Yes – it really is that simple. However I would monitor your ads carefully until you know your offers will convert. The risk with all PPC forms of marketing is that you can run up a significant bill if you’re not careful.

    Check out the links in my signature. I’m giving away a free ebook that address Facebook advertising.
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    • Profile picture of the author Latsyrc
      Thanks! I just signed up for your report!

      Originally Posted by timb98133 View Post

      Yes - it really is that simple. However I would monitor your ads carefully until you know your offers will convert. The risk with all PPC forms of marketing is that you can run up a significant bill if you're not careful.

      Check out the links in my signature. I'm giving away a free ebook that address Facebook advertising.
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  • Profile picture of the author timb98133
    You're welcome. Let me know if you have any questions!!
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  • Profile picture of the author officer_iron
    That's a very simplified version of it. If you dive deeper into it and learn the ins and outs of fb marketing, you can greatly improve your conversions and decrease your advertising costs.

    One quick thing you could change is create a fan page and promote your offer on there instead of linking your FB ad to an external URL. Your CTR will go up and your CPC will go down.
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    • Profile picture of the author Latsyrc
      Thanks! I do have a FB fan page for my blog. I have about 1,300 fans that are targeted, but not getting many conversions. I was hoping I could get more with the external URL. I would love to learn more about the deeper parts of FB advertising. I am looking for as many resources as I can.

      Originally Posted by officer_iron View Post

      That's a very simplified version of it. If you dive deeper into it and learn the ins and outs of fb marketing, you can greatly improve your conversions and decrease your advertising costs.

      One quick thing you could change is create a fan page and promote your offer on there instead of linking your FB ad to an external URL. Your CTR will go up and your CPC will go down.
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      • Profile picture of the author officer_iron
        Originally Posted by Latsyrc View Post

        Thanks! I do have a FB fan page for my blog. I have about 1,300 fans that are targeted, but not getting many conversions. I was hoping I could get more with the external URL. I would love to learn more about the deeper parts of FB advertising. I am looking for as many resources as I can.
        There's a lot of good WSOs and a lot of BAD WSOs out there about FB marketing. I'm releasing a video course WSO on Tuesday that's all about FB marketing (not trying to self-promote, I just know that I've been disappointed by a few of the FB WSOs). Just like any other form of affiliate marketing, the more effort you put in and learn about all the ins and outs of FB marketing, the more you'll get out of it.
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      • Profile picture of the author GaryBurke
        the FB link in your profile does not work it goes to a page expired page
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  • Profile picture of the author pacelattin
    Here's the only thing you need to know: Facebook will approve ads randomly with no actual reasoning. Additionally, if you are an affiliate marketer, you get no support. That is their new policy as of next year that Affiliate marketers do not get customer support. They even disabled affiliates@fb.com
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  • Profile picture of the author yugaeko
    how about photo contest?

    upload your photo product, make a contest, like + share, who get much, they win,

    and the photo/images must attracted another facebook user to join into your contest..
    Signature

    Social Media is a place for social activity, money is just an effect ;)
    Add me please >> fb.com/yuga.eko.37
    Thank you :)

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  • Profile picture of the author blillard
    The best way to do FB marketing is pick a offer, spends money then lose some money and then go back in and don't do what you did to lose that money in the first place.

    You'll get tired of losing money and start trying to figure out how you can make it instead with Fb.
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  • Profile picture of the author julianna
    Good luck to you in your FB endeavors Latsyrc!
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  • Profile picture of the author ttcbird
    Signature

    To try is to risk failure; But risk must be taken, because the greatest hazard in life is to risk nothing; The person who risks nothing, does nothing, has nothing and is nothing; He may avoid suffering and sorrow, but he simply cannot learn, feel, change, grow, love and live;

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  • Profile picture of the author kennykjtan
    I've done PPC on facebook and I don't have much luck on that. I know of people making good income using Facebook ads unfortunately it's not for me. I did better with fanpages so it all depends but I have to advise you is that be careful as the cost is very high if you are not careful.
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  • Profile picture of the author Fahu
    facebook ads may cost alot but I'd say they are worth every cent.
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  • Profile picture of the author officer_iron
    FB Ads don't cost a lot once you learn how to do them properly. It's entirely possible to get 3-5 cent clicks, and if you have a good landing tab, you can end up paying less than 10 cents per fan. That's not very expensive to me.
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