If I Was Going to Run a WSO what would be your one piece of Advice to me?

Make a good product, price it competitively, and get GOOD SALES COPY

Launching, and maintaining, a profitable WSO is no easy task. That isn't meat to deter people from doing it, but, sometimes I think there's a false perception about how easy it is to launch a successful one.

I'd encourage you to really REALLY research how Amazon does things. Sure, we all go to Amazon to shop, but instead, I'd recommend going there to learn. See how they obtain and utilize social proof. Do what you can to obtain social proof of your product. No product is perfect, so encourage people to be honest and frank about your product--but, also encourage them to give constructive criticism. In response, tell them you will be improving your product, and give updates. Potential customers will literally be able to follow your WSO thread, from start to finish, and see it evolve into a much better product. Listen to people, and give them what THEY want...not what you "think" they want.

To SEARCH the forum and read the 1,00s
of answers given to the same question.

Garrie

Make outrageous income claims.

DELIVER !
DELIVER !
DELIVER !
DELIVER !

Find several successful Warriors to review your product and JV with before you launch your WSO using WarriorPlus.

Wait...that's 3 items, isn't it?

Your services should be result oriented and thread's looking must be attractive....... thats it.......... You'll definitely got the potential clientage.........

Be professional. A lot of the people in the WSO forum have seen tons of WSOs. If you make a bad first impression, you'll likely lose them forever. And if you don't get that initial ball rolling when some good posts and reviews, you'll fade quickly.

Quit thinking about the Warrior Forum as your
primary market place.

Create a product that will appeal to a much
wider audience and then test it as a WSO.

John

If running a WSO your sales letter needs to be good and your testimonials need to be better.

Remember, good products become GREAT products only after testimonials push you to the moon and back.

In terms of selling on community based forums like this, communication plays a big factor in getting more more exposure.

Your sales copy is your foundation. If it isn't solid you'll crumble under the pressure. If it is solid than your testimonials (which means delivering) will take it from there. Eventually your selling won't be done by the sales letter, but rather a flood of glowing reviews that push your product from being just another WSO to being SOMETHING THAT WE HAVE TO BUY.

Get it?

Tell people they will make tons of $ in 3 days with doing nothing at all. Tell them they don't even have to read the book or have a computer and the cash will just appear in their bank accounts.

Just kidding, but seriously - provide value and make sure the method you are selling is tried and prove by YOU.

1) Product Creation: You need to forget about the quality of the product. Make sure to have at least 30 videos making it impossible for a regular person to consume the whole thing. Each video should be 30-40 minutes long and contain a considerable amount of broken English and long pauses. It's also ok to eat crackers while recording the videos, have kids screaming in the background, or even have a short conversation with your wife after she gets back home from shopping. You should have a MINIMUM of 45 videos in the upsell/OTO.

2) Sales Copy: Throw out massive numbers, sell the lifestyle, and make sure to do a dimesale. If anyone questions your copy, simply ignore them. Just make sure EPC's are high and the page is converting in the double digits to attract affiliates.

3) Attracting Affiliates: You need to have a separate page for JV's/Affiliates to sign-up. Make sure to have a contest. Give away a decent sum of cash, iPads, jewelry, and even an old car if you have one laying around. Make sure to go around the forum sending unsolicited PM's to people about your "massive launch", tell them how much money they can make promoting your product, and really start kissing ass. (Don't tell them anything about the actual product)

4) Rinse and Repeat: By the time people figure out your product is "lacking" (this usually happens 36-48 hours after launch) customers will start writing nasty things on pages 7-8 of your thread and requesting refunds. Ignore them, and start working on your next product.

PLEASE NOTE: This post is not meant to be serious...

Provide more value than what they are giving you in money.

Don't.....

Give value and lots of it.Over-deliver basically.
Think about your customers more than the dollars.
Give To :GET!$

Just get on with it. You'll learn far more through hands-on testing than you will if you spend weeks (or worse, months) reading endless posts and contemplating how to run the "perfect" WSO.

Sell something people want and make it high quality.

Offer value, and at a low price point PLUS make it a dimesale...good luck.

I would tell you to get WSO Domination by John Thornhill to make sure you do it right the first time and do not leave any money on the table.

Know your Market, ) that is really the only thing you need to know, if your trying to sell, a PHP script to someone that does not have a website, your in for a rough ride, sell those things that can provide a benefit to the end user, there are really a lot of those high income claims, (get to google page one in ten seconds or less using this method)

Oder before midnight for your free Elvis collection on DVD...

Really avoid the hype, because people that buy hype are not going to be customers over the long haul and that is what you really want customers, that will come back and buy again, I think that is what a lot of these "Fly by night" Make money WSO sellers, do not understand, you may get a few people to buy but over the long haul you will loose more money than you ever gain.

Don't bother unless you want to attract a marketplace of people who want the world and it's daughter for the cost of a Mcdonald's. They're not the customers you want...or maybe you do?

That's a fairly easy question to answer.

1. Deliver really good content, stuff that people can really use to make money with IM.

2. When you launch, sit and watch the computer screen and manage the thread very carefully. Have your browser open to your emails. Watch that, too. Watch your pm's coming in to the WF. Realize that these are real people spending their hard earned money to buy your product. Answer their questions honestly and completely. Be as transparent as possible.

3. Build a list.

4. Refund buyers very quickly with no questions asked. Just refund the money and email them saying that the $$ is on its way. Thank the buyer for their time.

5. Build a list.

6. Make sure that you put serving others ahead of money for yourself. If you serve others with the information you sell and also with your killer customer service, the money part will take care of itself.

7. Did I mention build a list?

Hope that helps!

Lee

Over-deliver.

Be excellent - remember that word of mouth is your cheapest and best form of advertising. That advertising will make you or break you. Proceed accordingly.

Don't ask your customers how to sell stuff to them, because they will lie.

in my opinion after sale support is necessary...either email, skype or by any other mode...but after sale support is the most important factor....

Don't sell something that can actually make them money. Just say it will.

If you do they will get RICH and never buy your second WSO :-)


Keep them poor so they still need to buy your other WSO's ;-)


Richard

Why does everyone think a WSO needs to be some Make Money product? The guys who are actually killing it on the WSO forum at the moment are those creating tools and software programs that simplify tasks and make people's lives easier.

In regards to the one piece of advice, as someone else said above, if you are looking at the WSO forum as your sole marketplace then you have things all wrong. There are a few people out there who I am certain are only selling on the WSO forum and they are probably content with that but it's a scarcity mindset.

The WSO section is TINY when you compare it to the market beyond the walls of the Warrior Forum.

The smart people use the WSO forum as a testing ground to gain feedback and make improvements on their product before releasing it to the public.

I'd say, EXPERIMENT.. of course, there is a certain degree of pre-production that needs to be done, but other than that just get your WSO out there and adapt things on the way, you'll be amazed by how many things you learn like that.

That one post ruined many sales. An expert marketer doesn't need to ask. I don't think you're ready yet.

I agree with the above 2 posters, if you need to ask then you are not ready. It's like a doctor asking publicly hey what's a good cold remedy.

make sure that you actually want to do the work you are offering. Once you start getting some good testimonials, the work will start pouring in and it may even be too much for you to handle.

PLAN EVERYTHING TO THE LAST DETAIL!

Test everything before launch as well, especially the download links.

Have your entire sales funnel set up and make sure product is completed 100%
with all the training and extras ready to go.

Once you have EVERYTHING SET UP and Only Then, Pay your money and GO.

Hope that helps mate,

"You will never Know Unless you have a go"

best wishes

Oda

Do some serious market demand research and over deliver with your product and bonuses.

Copy the principles of one that's already been successful. ;-)

make the wso much more valuable than the price tag

and over deliver

you could get lots of other things wrong but if you over deliver on the actual product then your headed in the right direction

paul