Christmas Specials or Holiday Specials?

by UMS
16 replies
I have an Amazon store where I'm planning on promoting Christmas specials. As the store is primarily aimed at a US market, I'm just wondering if I should call them "Christmas Specials" or "Holiday Specials" or whether it really makes any difference.

In New Zealand, we still call it Christmas, although this year I've seen "Happy Holidays" signs up in the supermarkets.
#christmas #holiday #specials
  • Profile picture of the author Ashley C
    To me, "Christmas Specials" stands out more. It seems more specific to the actual holiday.
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  • Profile picture of the author UMS
    Yes, but you are from the UK, where Christmas is still mostly called Christmas.

    I'm referring specifically to the US market, where the term Christmas may, or may not turn some people off.
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  • Profile picture of the author kposs
    Seriously it depends on who your target market is. If you're looking to sell to liberals from large cities, then use "Holiday". If you're selling to conservatives in middle America, use "Christmas". You're probably going to offend people either way, so figure out who's buying the products and use the one that audience wants to see.
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  • Profile picture of the author sbucciarel
    Well, the US is a very diverse country. Diverse enough that Holiday is probably the best way to go ... I personally prefer Christmas, but then I'm not Jewish.
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    • Profile picture of the author payment proof
      I think Christmas would give you a stronger presence in my opinion. If I do a Google search for Christmas related items, I am more likely to go to a site that specifically has to do with Christmas.

      I know Happy Holidays is still more politically correct, but there are tons of people who search for Christmas.
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  • Profile picture of the author salegurus
    I have a few things to say about the PC police and the attack on Christmas but Politics and Religion are forbidden topics.
    Think of how stupid the average person is, and realize half of them are stupider than that.

    ― George Carlin
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  • Profile picture of the author Steven Miranda
    I would use holiday to appeal to a broader audience.
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    • Profile picture of the author Azarna
      Oh is THAT why Americans call Christmas 'Holidays' and not just plain 'Christmas'? *facepalms*
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      • Profile picture of the author CDarklock
        Originally Posted by Azarna View Post

        Oh is THAT why Americans call Christmas 'Holidays' and not just plain 'Christmas'? *facepalms*
        Yep. Whereas the English frequently get that startled look on their faces when they suddenly realise wait, it is a religious holiday, innit?
        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author JennyBizz
    I would go with Christmas, simply because when people are searching, they are going to be searching for "christmas gifts for dad", not "holiday gifts for dad".
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  • Profile picture of the author absolutelee
    I would go for Christmas. It's specific. Probably would rank better in the SERPs. Even anti-"Christmas" people probably actually use "Christmas" to search with in Google, instead of Holidays. How about using the AdWords tool to see if that would help. Here's another idea, if you have a few bucks. Try a couple of titles, one with Christmas, the other with Holidays, run a very short AdWords campaign and see which one gets the clicks. Just a thought.
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  • Profile picture of the author dms321
    In general terms, since US is such a diverse country, Holiday Specials sounds better.

    Christmas is more popular, of cause. But then you might rank better for Holiday Specials since there could be less competition...

    Just my opinion...
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  • Profile picture of the author jayman
    Go with Christmas .... many people still relate to it. A survey in Canada today
    shows that more than 70% still greet Merry Christmas
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  • Profile picture of the author edwood
    Personally, I would go with Christmas -- because that's what it is, Christmas.

    Ironically, people who are supposedly offended by the word 'Christmas' seem to forget that Holiday is the modern pronunciation of 'Holy Day' which is, you know, the same kind of thing.

    Personally, I've never come across anyone -- from any background -- who has been offended by the use of the term Christmas. (I think it might just be reserved for people who make a career out of being offended on other people's behalf.)

    Just my tuppence worth.



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  • Profile picture of the author Sojourn
    I'd go with both as for my niches there are search phrases with both terms in them. If you have to go with one, use Google's keyword tool to check US searches for "holiday deals" vs. "Christmas deals" related to your search and see if one has significantly more search volume than the other.
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