Just got a couple skype messages today that got me thinking.
Obviously it's the holiday season and people are wanting cash.
Second...people are really struggling with the amount of layoffs.
So a lot of people are coming into our tiny little marketing
community wanting help, needing help, even just a little bit
to put food on their table.
Now...I'm not sure why people think that starting a business
is the thing you should do when you're broke but this is lunacy.
I just sold a small restaurant back in September and it seemed
like I was always writing checks for a few hundred bucks here
and few hundred there.
Money was always going out...
Now...fast forward to being a solo entrepreneur with only
one business (Note: I ran my online biz, small restaurant
and cruise sales operation all at the same time), I think back
to those days when we opened the restaurant.
I would never imagine opening a restaurant with a shoestring
budget (Note #2: this is why most restaurants fail...lack of
capital to survive slow weeks).
So why...may I ask...do people think that opening an
internet business is any different?
Yes it doesn't take multiple hundred or thousand dollar
But it does take cash...
$10 a month for Hostgator hosting
$10 for a domain
$20 for Aweber
Varying amounts for software.
And let me tell you this...
You Need Money To Run A Real Internet Business
All the above are required to run most
IM business models.
More software= more time to scale
Scale= Cash Flow
Cash Flow= Take Care Of Your Family
More Software= Take Care Of Your Family
So...if you don't have capital to run/grow
your business. Here's what you do...
1. Go Get a Job at McDonalds or a
restaurant (always hiring)
2. Take cash and care for your family
3. Freelance for experienced marketers
to raise capital for your internet business
while learning a skill.
4. Quit chasing all the shiny bull****
out there and produce value for someone
else's business so you can grow/learn how
to run your own.
In the spirit of holidays...please do what
you know is right. Don't fall for the hype/dreams.
That is all.
PS- I wrote this post in a flurry so I'll be editing
it as people comment...please share your thoughts.
Hopefully this inspires at least one person to take
the logical rather than emotional steps we so often
see new marketers/business people taking