Wrote the ebook - now what?

40 replies
Hi guys,

I've finished writing an ebook and am looking at the best and simplest way for me to sell it.
I'm wondering if I should set up a simple Wordpress site or a squeeze page. I'm also wondering if I'd need a auto responder as I don't really intend on building a list (I know I should, I just want to test the waters with this first - it's an impulse buy product, priced low).

I'd like to find a all-in-one solution, with no html skil required (or very basic).

I used bebiz.com a few years ago, but it's a bit pricey since I don't know if this will sell at all at this time.

So, in short, I'm looking for the best way to set up and deliver an ebook for no set up fee
#ebook
  • Profile picture of the author Beetlesales
    Originally Posted by thorster View Post

    Hi guys,

    I've finished writing an ebook and am looking at the best and simplest way for me to sell it.
    I'm wondering if I should set up a simple Wordpress site or a squeeze page. I'm also wondering if I'd need a auto responder as I don't really intend on building a list (I know I should, I just want to test the waters with this first - it's an impulse buy product, priced low).

    I'd like to find a all-in-one solution, with no html skil required (or very basic).

    I used bebiz.com a few years ago, but it's a bit pricey since I don't know if this will sell at all at this time.

    So, in short, I'm looking for the best way to set up and deliver an ebook for no set up fee
    If you will allow me to see the ebook, I'll be able to gauge what setting it'd be best suited in.
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  • Profile picture of the author Mitsakis
    You will have to create a sales page. You can use wordpress with optimizepress which costs 97$, or you can find an html template either free or paid (themeforest.net might be usefull on this. with 10$ you can find a very good looking theme).

    edit: have a look on these themes: http://themeforest.net/category/marketing/landing-pages
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  • Profile picture of the author Damielle
    You can use a simple html page for your sales page. You can search Google for some free templates.

    You definitely need to build a list of buyers. The very point of marketing is to have paying customers so that you can make a long term income.

    Aweber is my recommendation for an autoresponder...Good luck
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  • Profile picture of the author Kal Sallam
    Well It's hard to sell right away, but if you still want to sell it,this is what I would do :

    1- Create a pre-sell page.

    2- Create a killer sales letter for your ebook,( hire someone to do it for you)

    3-Drive LASER TARGETED TRAFFIC to your pre-sell page.( would recommend solos for that one,and banner buys)

    4- DO IT CUZ IT WILL MAKE YOU MONEY!
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  • Profile picture of the author sscot
    "I don't really intend on building a list"
    It means nothing more than you need to make an excellent and so attractive sales page for the product. The reason is you must catch visitors for the product through their first visit.

    No matter If you have an idea that how to create a so attractive sales page. If you don't have, search internet, check 20-25 sales page and take ideas for your sales page.

    I'm looking for the best way to set up and deliver an ebook for no set up fee
    Try plimus.com Sell Online, Payment Gateway, Ecommerce Platform | Plimus

    No set up fee for seller account, and they offer 10 different payment methods for your buyers such as PayPal, Credit/Debit cards, Bank Transfers, Phone and Fax Orders

    Apart form this; you can withdraw your money (your earnings) via plimus payoneer card, (ATM Card which supports worldwide)
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  • Profile picture of the author Rod Cortez
    Originally Posted by thorster View Post

    Hi guys,

    I've finished writing an ebook and am looking at the best and simplest way for me to sell it.

    I'm wondering if I should set up a simple Wordpress site or a squeeze page. I'm also wondering if I'd need a auto responder as I don't really intend on building a list (I know I should, I just want to test the waters with this first - it's an impulse buy product, priced low).

    I'd like to find a all-in-one solution, with no html skil required (or very basic).

    I used bebiz.com a few years ago, but it's a bit pricey since I don't know if this will sell at all at this time.

    So, in short, I'm looking for the best way to set up and deliver an ebook for no set up fee
    This is going to sound critical, but I am coming from a place of wanting to point you in the right direction:

    Your post is a recipe for failure.

    First off, what is the e-book about? What market are you trying to reach? What kind of market research did you perform to ensure it's a market with proven buyers? Did you already research how to monetize your e-book?

    Very few marketers can get away with selling one e-book, not building a list with autoresponders, not building a network using FB and Twitter, and not having a comprehensive back-end strategy; those that can know what they're doing. I would never sell a product without setting up an autoresponder series first.

    There is no "best" way to set up and deliver the e-book since you literally have hundreds of options. I mean there's Clickbank, Shoppingcart.com, Digiresults, E-Junkie, you can use DL Guard, there's RAP, Paydotcom, the list goes on and on.

    Sure, some of the common wisdom in here might advise you to:

    1. Set up squeeze page for your own traffic.
    2. Set up a separate sales page for your affiliates (with no opt-in form as that will attract more affiliates).
    3. Buy traffic or get traffic from SEO, content syndication, press releases, etc.
    4. Test, track, and tweak your website.
    5. Get an autoresponder and offer an incentive for people to opt-into it.
    6. Start promoting affiliate offers along with your e-book.

    And that MIGHT work for you, but that's just the tip of the iceberg. You should have some idea of what numbers you'll need before you get started. This is why most people fail, they create the product before the plan.

    RoD
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  • Profile picture of the author nm5419
    Is there some reason why you're not selling this ebook as a Kindle product? The last time I checked, Amazon doesn't impose set up fees.
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    • Profile picture of the author simonpiemon
      Originally Posted by nm5419 View Post

      Is there some reason why you're not selling this ebook as a Kindle product? The last time I checked, Amazon doesn't impose set up fees.
      I agree with this for sure.

      Amazon's Kindle Publishing platform is really easy, and releasing ebooks on there is terrific - they can literally be selling within hours with ZERO marketing effort.

      The other place to consider is Smashwords - they distribute out to LOTS of different places if you choose, Amazon, Barnes and Noble, Apple, and lots more.

      Both are free to get started with.
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      My stuff...
      1 simoncrabb.com (consulting and coaching - I've been a full time affiliate marketer since 2000)
      2 plrproducers.com (free and paid PLR products)
      3 concealeddeals.com (digital downloads deals site)

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      • Profile picture of the author thorster
        Originally Posted by simonpiemon View Post

        I agree with this for sure.

        Amazon's Kindle Publishing platform is really easy, and releasing ebooks on there is terrific - they can literally be selling within hours with ZERO marketing effort.

        The other place to consider is Smashwords - they distribute out to LOTS of different places if you choose, Amazon, Barnes and Noble, Apple, and lots more.

        Both are free to get started with.
        Nice, haven't heard of Smashwords!
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  • Profile picture of the author thorster
    Thank you for your words of wisdom guys!

    There are some good points there to consider.

    When it comes to delivering the ebook, what is an easy and cheap/free tool for that? I'd like an auto delivery that is connected to Paypal, so when the payment is authorized the product is sent automatically to the buyer.
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    • Profile picture of the author Mitsakis
      Originally Posted by thorster View Post

      Thank you for your words of wisdom guys!

      There are some good points there to consider.

      When it comes to delivering the ebook, what is an easy and cheap/free tool for that? I'd like an auto delivery that is connected to Paypal, so when the payment is authorized the product is sent automatically to the buyer.
      Many people use www.dlguard.com for secure product delivery. it's a php script you host on your server but it's quite expensive. if you want something cheaper you will have to use a service like www.e-junkie.com or www.getdpd.com or www.fetchapp.com which has a free plan.
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    • Profile picture of the author mhowe91
      Originally Posted by thorster View Post

      Thank you for your words of wisdom guys!

      There are some good points there to consider.

      When it comes to delivering the ebook, what is an easy and cheap/free tool for that? I'd like an auto delivery that is connected to Paypal, so when the payment is authorized the product is sent automatically to the buyer.
      Personally I use Plimus. They don't have any upfront costs, they take 10% of each sale that is made. However they do take care of most of the back end management for you (taking payments, delivering the ebook, emailing receipts, etc.) They also send all payments directly to your Paypal account immediately after you make a sale.
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  • Profile picture of the author Daniel Wilson
    You'll need some testimonials, try selling it at WSO section of WF. You will learn a lot from it and get great feedback on how to update your ebook.
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    -25% WF PROMO CODE: "WFPROMO911" (expires on 1.1.2012)
    - High search volume keywords , high CPC keywords, easy to rank keywords
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  • Profile picture of the author HeySal
    If it is something that you are not interested in having affiliates help market and, is, as you say, just an impulse product in a field you will probably not continue writing in, Amazon, LuLu, and Barns and Noble all have set-up systems for you that are free of charge to use, however, there will be a percentage taken out of each sale. They will collect fees and just send them to you either via paypal or check.

    The marketing on those systems would be the same as if you had a website - driving traffic to the link, but you wouldn't need your own site. You can set up on free blogs to drive traffic to the page - squidoo (not sure if they are as good for traffic as they used to be), hub pages - twitter, facebook, and other social sites. You can also place advertisements on websites and facebook.

    If you someday decide to follow up that product with another, you can build a site any time to feature the works you have put onto LuLu or Barnes and Nobles, etc.

    It doesn't have to be a complicated matter to sell a lone ebook.
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    Sal
    When the Roads and Paths end, learn to guide yourself through the wilderness
    Beyond the Path

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    • Profile picture of the author thorster
      Originally Posted by HeySal View Post

      If it is something that you are not interested in having affiliates help market and, is, as you say, just an impulse product in a field you will probably not continue writing in, Amazon, LuLu, and Barns and Noble all have set-up systems for you that are free of charge to use, however, there will be a percentage taken out of each sale. They will collect fees and just send them to you either via paypal or check.

      The marketing on those systems would be the same as if you had a website - driving traffic to the link, but you wouldn't need your own site. You can set up on free blogs to drive traffic to the page - squidoo (not sure if they are as good for traffic as they used to be), hub pages - twitter, facebook, and other social sites. You can also place advertisements on websites and facebook.

      If you someday decide to follow up that product with another, you can build a site any time to feature the works you have put onto LuLu or Barnes and Nobles, etc.

      It doesn't have to be a complicated matter to sell a lone ebook.
      Excellent advice! I'll have a look at this.

      I've been looking for WP plugins or widgets that take an order and deliver or send you to a download page. I've found one "s2member", but it looks a little too complicated/complete for this single product.

      Anybody know of any WP solutions for this problem?
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  • Profile picture of the author Emily Chesterton
    I think it is to create applications for iphone and sell it
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  • Profile picture of the author thorster
    Has anyone bought any of the Kindle WSOs that are popping up all over?
    Just wondering if they are worth the money and if there is any particular one that you would recommend?
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  • Profile picture of the author perfectlovehere
    Send as much free and paid traffic as you can afford with your time and money but make sure to keep a strict budget and don't spend any money that you don't mind losing. It's risky. Do so at your own risk.
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    • Profile picture of the author thorster
      Originally Posted by perfectlovehere View Post

      Send as much free and paid traffic as you can afford with your time and money but make sure to keep a strict budget and don't spend any money that you don't mind losing. It's risky. Do so at your own risk.
      WOW - you are beautiful.

      And give good advice. Thanks
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  • Profile picture of the author matus37
    Promote your book in Digiresults site
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  • Profile picture of the author ayama4
    Agreed for Aweber as your autoresponder.

    I read up on WordPress and learned how to make a site basically overnight with very minimal HTML skills. I host it on HostMonster for like $7 a year for unlimited space. There are tons of free templates, its a little work, but I think the investment saves you a lot of $ which sounds like a good thing right now.
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  • Originally Posted by thorster View Post

    Hi guys,

    I've finished writing an ebook and am looking at the best and simplest way for me to sell it.
    I'm wondering if I should set up a simple Wordpress site or a squeeze page. I'm also wondering if I'd need a auto responder as I don't really intend on building a list (I know I should, I just want to test the waters with this first - it's an impulse buy product, priced low).

    I'd like to find a all-in-one solution, with no html skil required (or very basic).

    I used bebiz.com a few years ago, but it's a bit pricey since I don't know if this will sell at all at this time.

    So, in short, I'm looking for the best way to set up and deliver an ebook for no set up fee
    What's the ebook about? Selling online comes down to 2 things. Traffic and conversions. Drive targeted traffic to your offer, and then convert that traffic into sales by showing them the benefits of buying your product.
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  • Profile picture of the author Mike Hill
    Man, where to begin? First forget everything you're thinking!

    First, when you say "impulse buy" how did you come to that conclusion? Merely by the price? An impulse buy is something that offers instant gratification and such a good deal you'd be an idiot for not buying it.

    The "good deal" has many more elements to it than merely the price. That's why I always ignore the price when I am trying to put together a good deal for my customers.

    That leads me to my next point...

    A good deal is a good deal to people who know you. Essentially your customers. No one else will think you are offering a good deal because they have nothing else to compare it to. Although, a good copywriter could possibly fix that issue.

    Do you see where I'm going here?

    You need to follow a sound process because that's exactly what is going to sell your e-book... a process!

    Let me ask you, how long do you plan on giving it a shot before you quit because "it ain't selling"? The reason I ask is because everything you are saying leads me to believe you aren't ready to make this work. You're just giving it "the old college try" and see what's going to happen.

    Well, if you aren't planing on working at this, building a list, building a relationship with people, testing different elements of your sales page, testing and tracking different traffic methods then you are in for a world of hurt.

    There are people who make a ton of money selling an e-book and then there are people who make diddly squat. The difference isn't in the book... the difference is in the person behind the book. A person willing to figure out what's wrong when his book isn't selling is someone who will make things happen.

    Sure, you'll create products that are duds but how will you even know for sure if it's a dud if you don't plan on giving it everything you've got right from the get-go?

    If you don't want to waste a lot of money to test your product then you should at least be willing to spend $140 a year right?

    Hosting - Hostgator (baby plan) .... $7.96 a month
    Autoresponder - Imnica Mail ......... $3.00 per month (up to 1,000 subscribers)
    Domain name - Name Cheap ......... $9.97 per year (with coupon code)

    Total monthly costs .................... $10.96 per month + domain name cost


    Product Delivery Method:

    Profits Theme (one time cost) $97
    I like this because you can setup your squeeze pages, sales pages, secure members area to deliver your product and more all in one.


    In The End:

    So to get setup and running you will need $117.93 which will take you to the next month at which time you'll need to pony up $10.96




    Originally Posted by thorster View Post

    Hi guys,

    I've finished writing an ebook and am looking at the best and simplest way for me to sell it.
    I'm wondering if I should set up a simple Wordpress site or a squeeze page. I'm also wondering if I'd need a auto responder as I don't really intend on building a list (I know I should, I just want to test the waters with this first - it's an impulse buy product, priced low).

    I'd like to find a all-in-one solution, with no html skil required (or very basic).

    I used bebiz.com a few years ago, but it's a bit pricey since I don't know if this will sell at all at this time.

    So, in short, I'm looking for the best way to set up and deliver an ebook for no set up fee
    {{ DiscussionBoard.errors[5489087].message }}
    • Profile picture of the author thorster
      Originally Posted by Mike Hill View Post

      Man, where to begin? First forget everything you're thinking!

      First, when you say "impulse buy" how did you come to that conclusion? Merely by the price? An impulse buy is something that offers instant gratification and such a good deal you'd be an idiot for not buying it.

      The "good deal" has many more elements to it than merely the price. That's why I always ignore the price when I am trying to put together a good deal for my customers.

      That leads me to my next point...

      A good deal is a good deal to people who know you. Essentially your customers. No one else will think you are offering a good deal because they have nothing else to compare it to. Although, a good copywriter could possibly fix that issue.

      Do you see where I'm going here?

      You need to follow a sound process because that's exactly what is going to sell your e-book... a process!

      Let me ask you, how long do you plan on giving it a shot before you quit because "it ain't selling"? The reason I ask is because everything you are saying leads me to believe you aren't ready to make this work. You're just giving it "the old college try" and see what's going to happen.

      Well, if you aren't planing on working at this, building a list, building a relationship with people, testing different elements of your sales page, testing and tracking different traffic methods then you are in for a world of hurt.

      There are people who make a ton of money selling an e-book and then there are people who make diddly squat. The difference isn't in the book... the difference is in the person behind the book. A person willing to figure out what's wrong when his book isn't selling is someone who will make things happen.

      Sure, you'll create products that are duds but how will you even know for sure if it's a dud if you don't plan on giving it everything you've got right from the get-go?

      If you don't want to waste a lot of money to test your product then you should at least be willing to spend $140 a year right?

      Hosting - Hostgator (baby plan) .... $7.96 a month
      Autoresponder - Imnica Mail ......... $3.00 per month (up to 1,000 subscribers)
      Domain name - Name Cheap ......... $9.97 per year (with coupon code)

      Total monthly costs .................... $10.96 per month + domain name cost


      Product Delivery Method:

      Profits Theme (one time cost) $97
      I like this because you can setup your squeeze pages, sales pages, secure members area to deliver your product and more all in one.


      In The End:

      So to get setup and running you will need $117.93 which will take you to the next month at which time you'll need to pony up $10.96
      Thanks!
      I really appreciate people like you taking your time to help out others on this forum!

      Just to clarify, this ebook is just a small little side project for my main site which is a Forex signal service. I started the ebook site because I had this little ebook idea and decided to test out WSOs and other stuff that I've been buying on a different site to see if I could use it on my main site (the forex site).

      So, it's not about money, we're spending plenty of money on the forex site with solo ads, ppc etc.
      I'm also not doing this to set up a bunch of little projects. I'm focusing on the Forex site completely as that is my main form of income.

      The ebook's site is about how to extend the life of razors.
      The reason I say it's an impulse buy is that it's not only cheap, but a solution to a problem every guy (and women) when shaving: how to lower the cost of razors! And the theory, at least, is that once people come across the website they will realize this problem and grab the ebook to get all the savings.

      When I started this thread I was lost regarding the delivery part of the product, but I've since got aweber for the Forex site so that part is figured out.

      One thing I just thought of. As I already have this ebook, and the main visitors to my forex site are men, would this be a suitable bonus?? Like when I send out solo ads etc I have a Forex ebook, but would it be strange if I added this as an additional bonus??? Would really like your thoughts on this
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      • Profile picture of the author Mike Hill
        Originally Posted by thorster View Post

        Thanks!
        I really appreciate people like you taking your time to help out others on this forum!

        Just to clarify, this ebook is just a small little side project for my main site which is a Forex signal service. I started the ebook site because I had this little ebook idea and decided to test out WSOs and other stuff that I've been buying on a different site to see if I could use it on my main site (the forex site).

        So, it's not about money, we're spending plenty of money on the forex site with solo ads, ppc etc.
        I'm also not doing this to set up a bunch of little projects. I'm focusing on the Forex site completely as that is my main form of income.

        The ebook's site is about how to extend the life of razors.
        The reason I say it's an impulse buy is that it's not only cheap, but a solution to a problem every guy (and women) when shaving: how to lower the cost of razors! And the theory, at least, is that once people come across the website they will realize this problem and grab the ebook to get all the savings.

        When I started this thread I was lost regarding the delivery part of the product, but I've since got aweber for the Forex site so that part is figured out.

        One thing I just thought of. As I already have this ebook, and the main visitors to my forex site are men, would this be a suitable bonus?? Like when I send out solo ads etc I have a Forex ebook, but would it be strange if I added this as an additional bonus??? Would really like your thoughts on this


        Perfect... You're right this is an impulse buy for the most part so I think setting up a CPA type of webpage might be your best bet as far as selling it goes. You know, the one page graphic intensive type of style.

        To get traffic I would look at places were College kids hang out as well as Men's Health and Fitness websites to start with.

        As far as offering it to your Forex niche, well yes they are men but not in the right frame of mind really. They come to your website and get on your list for Forex related stuff so that might be a bit if a stretch. That being said, if you have a blog put up a banner ad promoting it and see what happens.

        I'd also maybe look into Amazon etc...

        I would also consider creating a 30 - 60 second an infomercial... Billy Maze style and putting that on your sales page as well.
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        • Profile picture of the author thorster
          Originally Posted by Mike Hill View Post

          Perfect... You're right this is an impulse buy for the most part so I think setting up a CPA type of webpage might be your best bet as far as selling it goes. You know, the one page graphic intensive type of style.

          To get traffic I would look at places were College kids hang out as well as Men's Health and Fitness websites to start with.

          As far as offering it to your Forex niche, well yes they are men but not in the right frame of mind really. They come to your website and get on your list for Forex related stuff so that might be a bit if a stretch. That being said, if you have a blog put up a banner ad promoting it and see what happens.

          I'd also maybe look into Amazon etc...

          I would also consider creating a 30 - 60 second an infomercial... Billy Maze style and putting that on your sales page as well.
          Some very interesting ideas there!

          Thank you again. I am sure I'll put some of your tips to good use!
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  • Profile picture of the author celente
    find affiliates in big traffic sites, by typing in keywords popular for you niche.

    Approach these guys and do a JV, or ask them to sell your product for a nice commision.

    I did this when I was first online and was one of the ways I made my first 5k online.

    Pretty much went full time after that. So if you do this properly you can kill it.

    Hope this helps.
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  • Profile picture of the author Ben Gordon
    You haven't told us ANYTHING about the book that you wrote. With that being said, please explain what your ebook is about. I have major experience in product launches but without knowing the niche I cannot tell you exactly how to approach selling this book. Please expand.
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    • Profile picture of the author thorster
      Hmmm... you must have missed it
      It's a nifty guide about how you can extend the life of your razors.
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  • Profile picture of the author hustlinsmoke
    I would rather give an ebook away and build a list than to sell an ebook and make a couple of thousand. I am sure you probably do not understand but alot will.
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    • Profile picture of the author Mike Hill
      Originally Posted by hustlinsmoke View Post

      I would rather give an ebook away and build a list than to sell an ebook and make a couple of thousand. I am sure you probably do not understand but alot will.
      Well, it depends on the goal now doesn't it... Personally I'd rather build a list of buyers as opposed to having a basket full of freebie seekers.

      Over the years I've changed the way I approach building lists and it's worked much better.
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      • Profile picture of the author hustlinsmoke
        Originally Posted by Mike Hill View Post

        Well, it depends on the goal now doesn't it... Personally I'd rather build a list of buyers as opposed to having a basket full of freebie seekers.

        Over the years I've changed the way I approach building lists and it's worked much better.
        I understand we all will not agree, and some say the old days of freebies are gone. If you can give someone a tip they can use and benefit from though, they are more likely to buy from you.

        If I'm buying an ebook for research, education or to find out how to do something I want to know who wrote it and trust that it is great content. I just do not buy an ebook for a title.

        I would say if you can get 2,000 emails off an ebook instead of 2000 dollars it will be worth alot more than the 2000 over time.
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  • Profile picture of the author AppsFromHome
    Test your audience on eBay using some selected keywords that your niche is in....test price points, how many hits your auction gets, and how many conversions.

    From there, you'll get a better feel of what you can do on a bigger scale then hit it hard since you've tested and know what works.

    Having some good JV's will also help tremendously.
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  • Profile picture of the author richgrad
    If I were you, I would...

    1) Get an auto-responder (please don't "save" money on this essential service for internet marketers... you will lose more in the process... in terms of the inability to follow up with your prospects and the opportunity of building a quality list which you can leverage on),

    2) Set up a squeeze page, GIVE THE EBOOK away for FREE to build up your list (Yes, IT IS IMPORTANT TO BUILD UP YOUR LIST)

    3) Promote related products at the backend...

    That's what I've been doing and this has allowed me to build up a list of almost 28,000 subscribers in the Personal Development Niche (and almost 16,000 facebook fans in 3 months), and make a full-time living off affiliate marketing =) Time to do what works, bro. I regretted not building up my list sooner
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  • Profile picture of the author aaronblevins
    Depending on your niche, use Twitter and Facebook (youropenbook.net) and search for people using social buying terms, and target them with your landing page.
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  • Profile picture of the author Randall Magwood
    You can sell it on tradebit.com, payloadz.com, amazon kindle, clickbank, paydotcom.com, or even smash words by Sony...

    ...or simply market it on the internet for a good price the same way that you would market anything online.
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  • Profile picture of the author smartdept
    I hadn't heard of dlgaurd before. I'm going to look into that for myself. Thanks for the suggestion Mitsakis.
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  • Profile picture of the author mogili
    In my view, Lulu and Amazon Kindle would be the best places to create and sell your ebook. Hope this helps.
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