How would you do this? Strategy to help a real estate

by mr2020
13 replies
Hello Fellow Warriors!

How would you do this?

I have a prospect, a real estate agent who wants a much more effective web presence.

In a large metro area, with lots of competition, he has the typical realestate web page with a contact page, listings etc.

I'm proposing a well optimized squeeze page to begin with.

Maybe with a short professional video.

And a free report for people looking to "buy a home in the metro area".

Establish him as an expert.

What do you think?
What would you do?
What else could I do?

And...

What would you charge for a project like this?

Recently, he spent $4,000 on banner advertising that did nothing.

What do you think?

Thanks!
#estate #real #strategy
  • Profile picture of the author darynkrats
    I would be interested to know about this as well... I have a client who is looking to do the same!
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  • Profile picture of the author Fleki
    every time i get a local client i research the competition and one up them on everything they're doing... if the money is right...

    Have you talked to him about his competition?
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  • Profile picture of the author Lori Kelly
    Since the majority of potential home buyers go online to find properties, getting your client's site to the first page of Google is important. Keeping the consumer interested in the site is next.

    If your agent is established, has many past clients, is he/she staying in touch with them? Offer a service to contact current sellers, past sellers, potential buyers via autoresponder.

    Build social networking presence - fb fan page, blog on site, Twitter.

    Good idea for the video. Research shows that Realtors with a video on their site updated a few times a week are more successful than Realtors without a video.

    Good luck!
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  • Profile picture of the author thekaver
    getting to the top of google and the top of google places in his areas should be the number 1 goal!

    TheKaver
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  • Profile picture of the author Apollo-Articles
    Exact match for local keywords i.e. homes for sale in michagan, perhaps you could build a network of mini sites each one focusing on a certain area?

    Give away a "free home buyers report" to get prospects to opt-in (then advertise your services both in the report and on the back end).

    Build a presence on Twitter and Facebook (the other's aren't worth worrying about at the moment).

    Consider using a lead generation service or PPC.

    Sam
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  • Profile picture of the author Bhadz
    Hi mr2020,
    We are an outsourcing company specializing in Web Design, Web Development and Internet Marketing. We can solve the Web problems.
    Let me know f you're interested. Hoping to hear from you!

    Regards,
    Bernadette
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  • Profile picture of the author Brian Alaway
    All real estate is local. Rather than offering some generic report like all the other agents you need to niche down his market. Get real specific into neighborhoods with specific details on public transportation, schools, parks, restaurants, etc. for "that neighborhood". He could have an optin-page for each of his preferred neighborhoods. In addition, he could offer a "hot lead" texting service for new buyers/segmented by preference. Set him up some jvs with lenders/mortgage brokers/corporate relocation offices/etc. Think of every possible problem that a buyer or seller will face and offer real solutions - some upfront and more details via optin. Think outside the box. Who wants to see another picture of a real estate agent with a page (often their home page) about their bio. They're dime a dozen, booooring and provide little value to a prospect. He does need a killer site specifically for an agent but a huge list of both potential sellers and buyers is what will produce results. Don't rely just on SEO as he may not have the patience. Instead of banner ads he would have been better served using ppc to build his lists.
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  • Profile picture of the author mrinternational
    before you quote him on price I'd like to share with you something I do very often to get better deals and i know it might seem very logical but I don't see to many people doing this.
    First do what the other warriors suggested by studying the competition and what they are doing. Then you tell the client before you quote a price you tell them all the bullet points of what you will do and on what time frame you are looking at.

    example
    client: so how much will you charge me for this internet gig?
    you: well before I quote you on a price I want to make sure I get this right you NEED:
    * (bullet points )
    *this
    *this and
    *this to be done.
    correct?
    client: yes so how much?
    you: by giving you above mentioned in ( insert time frame) you are looking at $x amount.

    I know it may sound cheesy or basic but adapt it to your style of talking and it works.
    its very simple to over look this or just give a direct quote, but mentioning what they are looking for and giving a specific time frame have huge psychological impact. Enough that you can quote a much higher price and still get the sale.
    as far as the x amount like the other warriors said look at the competition and what they are doing and increase it by 20% depending on how your client looks? is he cheap or is he a big spender?
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  • Profile picture of the author ColoradoCyn
    Hey there.
    I'd recommend adding a mobile optimized site that captures SMS data for future marketing. As a realtor in a previous life, and now turned online marketer, I can tell you that in the real estate biz, you'll got to grab the buyer or seller while they're wanting to either buy or sell. (Or wait the 5 years it takes for them to be back in the buying/selling cycle).
    The main website can be coded to recognize when the customer is on a mobile device. Did you know that now over 40% of searches are from mobile devices? Check out your client's site on your cell phone. Is it user-friendly, easy to get in contact with him/her, and does it capture their customer's info. automatically to market to later?
    Add code to their site that detects mobile devices, add an SMS capture/marketing system, and add an auto-responder from your client - you've got a realtor's dream setup!
    And Google's going to show them more "love" than their competitors because they are now weighting sites with mobile alternatives higher than sites without it.
    Check out what we've got...it's affordable and you can bump up what we charge to earn a commission. Check us out at bizgen.me
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  • Profile picture of the author travlinguy
    If he hasn't already done so, suggest that he specialize in one facet of the market. That might be first time homebuyers, short sales, 1031 exchanges, whatever. From there you build his "brand." He should create both paper and digital (PDFs, videos, etc.) marketing materials based on that specialty. Offer up one of his Valuable, free reports for optins.

    He should work to become the authority in his niche. If he balks at specializing, you can go for the more generic "master at customer service" thingy. But lots of dopey RE agents claim that, so it ain't really all that special and offers little in the way of branding. :rolleyes:
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    • Profile picture of the author JimDucharme
      Originally Posted by travlinguy View Post

      If he hasn't already done so, suggest that he specialize in one facet of the market. That might be first time homebuyers, short sales, 1031 exchanges, whatever. From there you build his "brand." He should create both paper and digital (PDFs, videos, etc.) marketing materials based on that specialty. Offer up one of his Valuable, free reports for optins.

      He should work to become the authority in his niche. If he balks at specializing, you can go for the more generic "master at customer service" thingy. But lots of dopey RE agents claim that, so it ain't really all that special and offers little in the way of branding. :rolleyes:
      Good advice. The SEO stuff is absolutely key, but being a resource/expert to people is key too. I agree about offering reports and other valuable advice to people (especially new home buyers). Get some videos up on YouTube - answer a question/need in simple terms, put things into a context people can relate to - ease fear and doubt. WOM is huge for RE agents so he should also be using all the social channels which amplify it. It takes work, but the eventual ROI is worth it in my experience.

      Regards,
      jim
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  • Originally Posted by mr2020 View Post



    And a free report for people looking to "buy a home in the metro area".

    I like the sound of this setup. Make sure you have an autoresponder setup to capture leads. He can then send them deals of the week etc. and build up a relationship with people looking to buy a home.
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  • Profile picture of the author SearchingLost
    I like your ideas so far. I would add a couple of testimonials from previous home buyers (if he has that information)... you'd be surprised how many people look at reviews. Look how well it worked for Amazon.
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