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REALLY BIG MONEY NOW!!! or too much hype

by Scott Ames
12 replies
Let me share something. I spent time writing a long letter with all the points I thought would be important and created a nice headline for my WSO. The headline was large and bold red.

This was on the old forum software.

The thing went all the way down the first page with zero sales.

Then...

I cut back on the copy, changed the title so it wasn't full of HYPE!!!! , and guess what? It started making sales with the same offer.

This leads me to believe either

1. I suck at writing copy
2. Warriors have seen it all and get bored with the pitch

Could be both actually.

Something to consider when putting out your WSO. I think Allen made a post about that in the past.
#big #hype #money
  • Profile picture of the author giveusallfreedom
    Yeah Ignore all the hype anyway. When I look at as WSO or any sales page I only scan for two things - What do I get and how much will it cost me. I compare those two, decide if I actually need the product, and then if it's worth the value buy it. My question is would this work on a sales page as well?
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    • Profile picture of the author Scott Ames
      Originally Posted by giveusallfreedom View Post

      Yeah Ignore all the hype anyway. When I look at as WSO or any sales page I only scan for two things - What do I get and how much will it cost me. I compare those two, decide if I actually need the product, and then if it's worth the value buy it. My question is would this work on a sales page as well?
      I wondered the same thing actually. Something to test.
      Signature

      Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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  • Profile picture of the author tamtu
    Fair deal its too much hype all round us, and I know the warriors know to read through.
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    • Profile picture of the author Frank Bruno
      Yes the good ol' headline.

      I think warriors in particular are getting immuned to the hype. They just want to know how it can work for them, what it can do for them, and is the price reasonable.

      I've seen a few wso's that had an intense amount of unnecessary looong sales copy where I would stop scrolling and back out completely.

      I've also bought a few wso's with a lot of hype where I felt the offer would deliver as promised.

      Usually not.

      The ones that seem to deliver incredible value are the ones that have intigrated a nice story into the sales copy.

      Frank Bruno
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      • Profile picture of the author 2bwealthy
        i dont bother looking at headlines like this one anymore.
        too hypey.
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        • Profile picture of the author macchiavelli
          I usually read the headline, scan for the price, and then scan for some reviews.
          If the product has great reviews I will usually read the whole salesletter to see what I actually get when purchasing.

          If im impressed ill usually buy.
          Headlines entice the reader, but the reader only cares about if it works or not.
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          • Profile picture of the author rahails
            [DELETED]
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            • Profile picture of the author Scott Ames
              Originally Posted by rahails View Post

              Well there are only three things in a sales letter that really counts:

              1 - Here's what I have to offer

              2 - Here's what it'll do for you OR if it's related to money making - Here's how you will earn more money

              3 - Here's what you should do next OR here's what you should do to get it

              IF your sales letter addresses these three questions, your sales copy will rock!


              - Freedom is Sweet! -

              Oh.. bad news....
              Signature

              Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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              • Profile picture of the author Carl Henry
                Hi Guys,

                Rather than sticking blindly to some mythical code I prefer writing honestly from the heart, just try actually saying some of the sales copy out loud - it sounds quite unreal and certainly would not be the way you would convince someone to do something.

                Good old "AIDA" (Attention, Interest, Desire, Action) still works with a liberal dose of belief in your product.

                Try writing a letter as if you were convincing some one near & dear to you (Mother, sister, brother, father) & see the difference in style, if you can't write convincingly it then perhaps the person shouldn't be selling the product in the first place!

                Best wishes,

                Carl Henry
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                • Profile picture of the author Mike Montgomery
                  I think it's unwise to say that hype will always lead to lower sales
                  or more sales.

                  I also think it's bad to say that shorter copy will lead or more or less
                  sales.

                  The only thing certain is that we MUST TEST.

                  For some products hype is or is not needed and short copy is or is
                  not needed.

                  I would say the same thing about fancy graphics for a sales page.
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          • Profile picture of the author wellymulia
            For me, if it's too much hype then I'd be really wary. I'd also Google to see for some reviews.
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  • Profile picture of the author John Hillage
    I write copy much less hypey for fellow Warriors than otherwise - because let's face it with people who know marketing there is little point. They just want to know exactly how your product can help them - not all the other razamataz copy.
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