Best Internet Marketing Books You Have Read

by Kenmo
49 replies
Hello my fellow members. I would like to know what books have helped you learn the in & out's of IM and Affiliate Marketing. I am looking for a good book to learn the ropes from a complete newbie perspective.

Would be really great if there is a book out that that details everything Google from adsense, analytics, adwords, SEO and so forth.
Any good reads you guys suggest?

Thanks,
Ken
#books #internet #marketing #read
  • Profile picture of the author lootbags2010
    I'm often really busy and too easily distracted to read a physical book, so i tend to listen to audio books.
    I really liked "KaChing" by Joel Comm. He's well know for his work with adsense but he also talks quite a bit about product creation, website design, outsourcing, joint ventures, affiliate marketing (both as the product owner and the affiliate) and PPC.

    "The New Rules of Marketing and PR" is also a very good read, but unfortunately the name of the author escapes me at the moment.
    Hope this helps and happy reading.
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  • Profile picture of the author Joseph Robinson
    Banned
    I forgot who wrote it; but it was called The Empire Formula. It was as complete an ebook as I have read so far, and thus has earned my respect. If you find it, it's worth it. Assuming you are into product creation of course.
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    • Profile picture of the author Kenmo
      Really! no one reads books anymore....lol C'mon people tell me what you have read even if it sucked so I know not to buy it....lol
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    • Profile picture of the author PrestonPilgrim
      Originally Posted by Joe128139 View Post

      I forgot who wrote it; but it was called The Empire Formula. It was as complete an ebook as I have read so far, and thus has earned my respect. If you find it, it's worth it. Assuming you are into product creation of course.
      Im interested in this book as i want to start my internet marketing career in product creation.

      I did some looking around on the internet and
      "Empire Formula" by AnikSingal is what i found. Is this the ebook that you are talking about.

      Is product creation what you are into? and if so how has it been going so far?
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      • Profile picture of the author FromBrokeToRich
        - Mike Dillard's "Traffic Formula"

        - Timothy Ferriss "The 4 - Hour Work Week"

        - Napolean Hill "Think and Grow Rich"

        All well worth reading mind openers.
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  • Profile picture of the author Challendge
    If you haven't already, you should read The 4 hour Work Week by Tim Ferriss - it's what got me started!!
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  • Profile picture of the author CDarklock
    Originally Posted by Kenmo View Post

    I am looking for a good book to learn the ropes from a complete newbie perspective.

    Would be really great if there is a book out that that details everything Google from adsense, analytics, adwords, SEO and so forth.
    I don't really read books like this.

    The best introduction to internet marketing is Alice's Adventures in Wonderland and Alice's Adventures Through the Looking-Glass by Lewis Carroll, because they are the best introduction to everything. If you don't understand why, go read them again.

    Once you get that figured out, read Gödel, Escher, Bach: An Eternal Golden Braid by Douglas Hofstadter. It will teach you how to think. If you don't know how to think, you don't know anything.

    Then go read Jonah Lehrer's How We Decide. This is the finest book on sales psychology ever written.

    There is not one damn word about internet marketing in any of these books. Just pure, simple knowledge and understanding about how things work.

    Carroll teaches you to find the thread of meaning in things that appear to have no meaning, which is pretty much everything on the planet.

    Hofstadter teaches you how to understand that meaning, and use it to produce new meaning.

    And then Lehrer teaches you where that understanding comes from, so you can effectively meta-think - literally step back and think about thinking.

    From there, go learn basic economics (Henry Hazlett's Economics in One Lesson is good; I am personally partial to N. Gregory Mankiw's Principles of Microeconomics), and you'll find yourself amazingly capable of understanding and anticipating all kinds of things that shock and surprise other people.

    Seriously, this stuff is like having superpowers. It's not THAT hard to learn (all the books are pretty colloquial until you hit Hazlett and Mankiw), but most people just can't be arsed.
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    • Profile picture of the author vtotheyouknow
      Originally Posted by CDarklock View Post

      I don't really read books like this.

      The best introduction to internet marketing is Alice's Adventures in Wonderland and Alice's Adventures Through the Looking-Glass by Lewis Carroll, because they are the best introduction to everything. If you don't understand why, go read them again.

      Once you get that figured out, read Gödel, Escher, Bach: An Eternal Golden Braid by Douglas Hofstadter. It will teach you how to think. If you don't know how to think, you don't know anything.

      Then go read Jonah Lehrer's How We Decide. This is the finest book on sales psychology ever written.

      There is not one damn word about internet marketing in any of these books. Just pure, simple knowledge and understanding about how things work.

      Carroll teaches you to find the thread of meaning in things that appear to have no meaning, which is pretty much everything on the planet.

      Hofstadter teaches you how to understand that meaning, and use it to produce new meaning.

      And then Lehrer teaches you where that understanding comes from, so you can effectively meta-think - literally step back and think about thinking.

      From there, go learn basic economics (Henry Hazlett's Economics in One Lesson is good; I am personally partial to N. Gregory Mankiw's Principles of Microeconomics), and you'll find yourself amazingly capable of understanding and anticipating all kinds of things that shock and surprise other people.

      Seriously, this stuff is like having superpowers. It's not THAT hard to learn (all the books are pretty colloquial until you hit Hazlett and Mankiw), but most people just can't be arsed.
      LOVE Hazlett. So long as they're making kids go there (a whole 'nother thing), it should be required reading in schools.

      I found "E-myth revisited" to be a really great book because it drives home the real job of an entrepreneur and the indispensability of SYSTEMS and processes.
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  • Profile picture of the author jayman
    Go for the classics of the direct sales. Method, system, tactics .... they all don't last but true principles of selling and marketing always work
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  • Profile picture of the author KohenD
    To be honest , its not the internet marketing books that have helped me most. The most have helped me books about creating systems, business development and managing.

    These are all skills you can use in IM . Once you get those down, everything else is easy.
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  • Profile picture of the author ProScribe
    I have found most of the best lessons in classic copywriting books by the likes of Joe Sugarman, Robert Bly, Dan Kennedy etc.

    Also if you spend enough time in IM you will hear people refer to Robert Caldini "The Psychology of Persuasion" Which is another classic and well worth reading.
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    • Profile picture of the author CDarklock
      Originally Posted by ProScribe View Post

      Also if you spend enough time in IM you will hear people refer to Robert Caldini "The Psychology of Persuasion" Which is another classic and well worth reading.
      Cialdini wrote TWO books titled "Influence" with different subtitles: "The Psychology of Persuasion" (normally a white cover) and "The Science and Practice of Persuasion" (normally a red cover). You should get and read both.
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      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author JasonParker
    Man there's gotta be like 800 of these kind of threads by now lol

    I bet you could find a ton of titles with the warrior search feature.

    I'll say it once and I'll say it again when it comes to marketing books... My fav is Jay Abraham's Getting Everything You Can Out Of All You've Got.
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  • Profile picture of the author JasonWestwick
    Two must have books by anyone who calls themselves a marketer.

    Ca$hvertising by Drew Eric Whitman, one of the best investments I have ever made.
    Influence by Cialdini, Classic, enough said.

    Purchase and you shall not regret, enjoy
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    • Profile picture of the author adammck
      Here is a good list, but everything needs commitment and trial and error within. These are some good starting points, some are old but still hold valuable information. I'm sure others will have some good recommendations also, but after you know the fundamentals you should find some top blogs so you can get up to date techniques and information.

      Books:
      The Art Of Seo - Enge, Spencer, Fishkin & Stricchiola
      Web Analytics An Hour A Day - Avinash Kaushik (Also see Occam's Razor by Avinash Kaushik - Web Analytics Blog )
      Web Analytics 2.0 - Avinash Kaushik
      Google Adwords For Dummies
      Information Architecture for the World Wide Web - Rosenfield & Morville
      Don't Make Me Think - Krug (Usability)
      Always Be Testing - Eisenberg Quarto-vonTivadar (Usability)
      Letting Go Of The Words - Janice Redish (Writing For Web/Structure etc)

      Cheers,

      Adam
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  • Profile picture of the author ibacklinkpro
    Internet Marketing is always being updated so new good material is hard to come by, but the two books that I always use in creating new sites and recommending to people how to do proper Internet marketing is 1) Outsmarting Google by Evan Bailyn (really good) 2) Web Copy That Sell by Veloso (required reading for anyone that actually wants their site to convert visitors to customers)
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  • Profile picture of the author celente
    Yes there are lots of these threads.

    I do like the 4 hour work week by tim ferris. Its killer stuff....if you want to learn how to work ON your business and not be a worker IN your business.
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  • Profile picture of the author Anthony W
    I'm actually SHOCKED no one mentioned Millionaire Fastlane yet... Amazon.com: The Millionaire Fastlane: Crack the...Amazon.com: The Millionaire Fastlane: Crack the...
    This book will dramatically change how you look at money and business. Highly recommended.

    You can tell that the author has no agenda other than informing people the right attitudes to build a millionaire dollar business.
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  • Profile picture of the author bastion
    There is a great guide on SEO if you are using wordpress, by Yoast.
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    • Profile picture of the author Kenmo
      Thanks Guys, I think I will definitely check out some of the books mentioned. I have read "Six Figure Second Income" By David Lindahl & Jonathan Rozek It was a good read, but mainly talks about creating your own info products, but definitely worth the read.
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  • Profile picture of the author Marhelper
    Not specific to IM but love Og Mandino books, IE: "The Greatest Salesman in the World."
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  • Profile picture of the author Michael Meaney
    Books that have helped me, off the top of my head.. some of these ain't strictly about marketing but have helped my marketing efforts a great deal anyway.

    How to Write a Good Advertisement - Victor O. Schwab

    Ogilvy on Advertising - David Ogilvy

    My Life in Advertising and Scientific Advertising - Claude Hopkins

    Psycho Cybernetics - Maxwell Maltz

    Think Two Products Ahead - Ben Mack and Dave Lakhani

    Both Influence books by Robert B. Cialdini
    And Yes! 50 Secrets from the Science of Persuasion

    The Adweek Copywriting Handbook - Joseph Sugarman

    How To Win Friends And Influence People - Dale Carnegie

    The Ultimate Sales Letter - Dan Kennedy

    Trick of the Mind - Derren Brown
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  • Profile picture of the author WiFi
    Letting Go of the Words for sure. Talks about the usability of your website is of critical importance. It’s tempting for SEOs to jam keywords into headlines, image captions and other places on the page. Letting Go of the Words shows you everything your visitors are expecting from you – in addition to your keywords – in the titles, headers and content of your site. Interesting fore those new to the game.
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  • Profile picture of the author skydragon89
    The Rich Jerk is my first IM book. It has (still) a lot of ideas to transform and impliment
    No fluff, you get it right away that the guy knows his stuff.
    If you're running out of business ideas, I would suggest it.
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    • Profile picture of the author JohnB23
      I'm a big fan of Jay Abraham.

      -His book Stealth Marketing is awesome. Very translatable to the internet, in terms of how to run and think about a business (how to maximize it). The principles in it would help any internet endeavor.

      -Also Charlie Munger's book Poor Charlie's Almanack. It's more about decision making, psychology, biases people have, etc. Good back bone for anything you do. Funny, he also recommends Cialdini's Influence!

      It plugged in holes in his thinking. Good books get around to different circles.
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  • Profile picture of the author entrepreneurjay
    A vote for Rich Dad Poor Dad a classic and it applies to all principles of business online, or off.

    I also loved the 4 hour work week by Timothy Ferris and the millionaire fastlane by M.J. Demarco

    They are all great reads.
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  • Profile picture of the author Daniel Wilson
    Anything from Marketing Sherpa.
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  • Profile picture of the author medosabry
    This is a very big mistake to make, seriously don't do that don't try to learn everything or you will take a lot of time to make one sale. My advice to to learn only what you need to make some money each month then learn whatever you want to learn even if you are going to buy everything out there that teach internet marketing.

    If you want a step by step course that will get you started and be this will be the last one you buy is called "Unstoppable Affiliate" by Andrew Hansen, this one will show you how to make affiliate sites that make you $300 to $3000 /month/site
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    • Profile picture of the author Kal Sallam
      Originally Posted by medosabry View Post

      This is a very big mistake to make, seriously don't do that don't try to learn everything or you will take a lot of time to make one sale. My advice to to learn only what you need to make some money each month then learn whatever you want to learn even if you are going to buy everything out there that teach internet marketing.

      If you want a step by step course that will get you started and be this will be the last one you buy is called "Unstoppable Affiliate" by Andrew Hansen, this one will show you how to make affiliate sites that make you $300 to $3000 /month/site
      Lol ....

      who said hes not making money?
      Is your advice based on any previous experience?
      Do you have some valid sources to back up what your claiming?
      Do you think all these people who read ALl these books made a BIG MISTAKE?
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  • Profile picture of the author David Sneen
    Mick hit 2 of the 3 books I had in mind. Psycho-Cybernetics and How to Win Friends... Although, I might opt for an updated version of Carnegie's book, as society's customs have changed considerably since 1935.

    The third book I would add is Bob Burg's Endless Referrals. Once you have your blog up to speed, much of your success is determined by the relationships you build. And, Burg's powerful ideas are powerful -- germane to developing those lasting business relationships.
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  • Profile picture of the author dillipbytes
    Two good books about SEO I like: "Google Best Practices Guide" by Gerry West and "Search Engine Optimization Secrets" by Danny Dover.
    But remember one thing clearly. Internet marketing is like swimming. It doesn't matter how much information you gather. If you want to swim, try yourself and find the solution. It is not like following certain guidelines you can reach your destiny. Be prepared for everything. If you are waiting for success, then be sure that success is also awaiting you just behind the corner watching how desperately you want it.
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    • Profile picture of the author larryphoto
      These are some great suggestions. Unfortunately, it seems that 95% of the ebooks out there have about a page of info and 25 pages of "buy my product and get rich". Such a shame.
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  • Profile picture of the author IceTeam
    1. Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page by Janet Lowe
    2. Apple: The Inside Story of Intrigue, Egomania, and Business Blunders. Jim Carlton
    3. eBay 101: Selling on eBay For Part-time or Full-time Income. Steve Weber
    4. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. Guy Kawasaki
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  • Profile picture of the author michaelcorvin
    I have selected 25 books that I will read over the next 100 days. Have already read 7 of them. Some of them include:

    1. Tony Robbins - Awaken the Giant Within
    2. How to Win Friends and Influence People
    3. Think and Grow Rich
    4. The 4-Hour Work Week
    5. Rich Dad Poor Dad
    6. The Millionaire Messenger
    7. Feel the Fear and Do It Anyway
    8. Influence - Robert Cialdini
    9. Joel Osteen - It's Your Time
    10. The Traveler's Gift - Andy Andrews (A MUST READ!!)

    You will notice that none of these books are IM books...because there is enough online and I have already built an empire. What helped me create the empire? Working on my "inner game."

    My buddy T. Harv Eker says "Your inner world creates your outer world." - You get your "inner game" straight, the rest will follow.

    Michael
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    • Profile picture of the author Challendge
      These are literally the books that got me started and gave me the hunger to succeed. If I were to make a list then they would all be on it.
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  • Profile picture of the author addyj672
    I usually read free internet marketing books specially hub pages send me those ebooks on my email address and find them very informative and easily to download these books to read. Hub pages usually send these small length ebooks in pdf format, which easily to access... Cheers..
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  • Profile picture of the author sandebdavid
    Hey am newbie as well and right now am reading the "The Website Marketing Bible". Its good a resource from what i have just consumed.
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  • Profile picture of the author deepakmishra696
    Cool. For getting more work capability with cloud computing you must use web based software products just visit awebdesk softwares.
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  • Profile picture of the author paulie123
    There are many books that address the advice you are looking for, adsense, adwords, etc. However, the best book will be the one you write yourself. One thing about any Internet marketing ebook I have ever read is they all tend to be static. Static, in that they can never address the changes in the Internet environment and what that means to you. So...I repeat again, the best book will be the one you will write.
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  • Profile picture of the author aldentan
    Call me a skeptic, but I am not a big fan of books or guides. I don't believe in "the" answer, only in your answer, and your truth. And you need real experience to gain that.

    Sure read all you want, get inspired, but you got to take action.
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    • Profile picture of the author x3xsolxdierx3x
      Originally Posted by aldentan View Post

      Call me a skeptic, but I am not a big fan of books or guides. I don't believe in "the" answer, only in your answer, and your truth. And you need real experience to gain that.

      Sure read all you want, get inspired, but you got to take action.
      But...what if you spend years taking the wrong type of action, when, just the piece of information holding you from your first million, was a tid bit found in a book?

      Trial and error can be a great thing, but, unfortunately, many spend their lives engaging in trial and error. One thing about books is that, typically, if you get the right one, lessons learned can be documented for your consumption right on the spot. Do what that person did right, and and avoid what they did wrong. That's where REAL value can be found amongst the plethora of garbage out there.
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  • Profile picture of the author theebookcavern
    For me it's Jim Cockrum's The Silent Sales Machine. It was the ebook that introduced me to IM and I think it gives you a really good introduction to the core principles. It teaches you about the importance of list building, the importance of having a your own product and at the time was an example of viral marketing at its finest. Before eBay changed their rules around digital products I was making a pretty solid income from applying the principles in The Silent Sales Machine.
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  • Profile picture of the author khaiyong
    All books by Seth Godin (Linch Pin is my favourite)
    E-myth by Micheal Gerber
    Ramit Sethi's I will teach you to be rich

    These are some of my favourites They aren't specific to internet marketing but they've given me a lot of cool insights which I have applied to my business.
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  • My focus has always been on the SEO side of Internet Marketing (until recently when I branched out into CPA). For that I would highly recommend Craig Mako's Fast Attack SEO. He's a fellow warrior, and it is the exact blueprint I use with all my sites to drive traffic to them and to get them to rank well in Google.
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