Is Facebook Really Vital?

20 replies
I'm trying to set up an affiliate marketing site plus PLRs.
I've used Twitter but never Facebook.
Do you think Facebook is really necessary?
I understand the more you are out there, the more chances you have but have any of you noticed a difference when you either added or deleted Facebook?
Just general information, I'm not aiming at a young demographic.
#facebook #vital
  • Profile picture of the author tcmktg
    Yes, FB is vital. It may not work for everyone, but the ad potential is enourmous. Ads are still cheap outside the US.

    Plus, your older demographic is one of the fastest growing segments on Facebook now.
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  • Profile picture of the author KohenD
    No its not vital.

    But it sure can do you a lot of good

    I use facebook for some stuff but at the same time , there are sites that I will never consider advertising on facebook because its just not the right place for that.

    Dont head to facebook because everyone is saying that you should. Go there if it makes sense for your business
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  • Profile picture of the author Rod Cortez
    Originally Posted by Julie Parish View Post

    I'm trying to set up an affiliate marketing site plus PLRs.
    I've used Twitter but never Facebook.
    Do you think Facebook is really necessary?
    I understand the more you are out there, the more chances you have but have any of you noticed a difference when you either added or deleted Facebook?
    Just general information, I'm not aiming at a young demographic.
    No, it's not necessary.....yet. There are plenty of successful marketers that have built and are building businesses without FB's help. You can get tons of traffic without Facebook.

    Though it's easy to use and monitor, it would almost seem silly not to use it. But as it is, it will really depend on your business model and what you're trying to accomplish.

    There may come a day (or not) where FB will be might be an integral part of most businesses, but that day has not arrived yet (if ever).

    RoD
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  • Profile picture of the author marcuslim
    Not vital, but you'll be missing out on a treasure trove of demographic and psychographic information. Facebook ads can work very well to drive targeted traffic to your site.
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  • Profile picture of the author AdwordsMogul
    Here is the deal: Facebook is just another channel, just like Google, newspapers, email, direct mail, speaking events, magazines, flyers, posters, cold calling, and hassling people on the street.

    If you can reach your target market effectively (i.e. make money) through Facebook then go ahead and use it. Otherwise focus on whatever puts cash in your pocket.
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  • Profile picture of the author hajro
    10.000 twitter followers is like a 500 facebook friends
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  • Profile picture of the author Russel Mogul
    Twiter is pretty much really saturated but if you can keep working it and get targeted followers. I know one guy who sold a course for a few hundred dollars and made over 3K using twitter and automated webinars
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    • Profile picture of the author Julie Parish
      Thanks. Not using Facebook personally, I didn't know if it would be wise to spend the time on it for marketing.
      The reply about 10,000 on twitter is like 500 on Facebook shocked me.

      I always thought it was more for teens.
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      • Profile picture of the author FriendlyRob
        Its like you said in the original post. Its important and useful, but not vital. Personally, I'm working on mastering a few traffic generation techniques. Once I have time I might work on mastering Facebook but for now, I'm happy doing what I'm doing.
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  • Profile picture of the author ashysda1
    How do you even begin to advertise with facebook?
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    • Profile picture of the author FriendlyRob
      facebook ads appear on the right side of the screen. You must be familiar with them.
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    • Profile picture of the author Russel Mogul
      Originally Posted by ashysda1 View Post

      How do you even begin to advertise with facebook?
      Go on the homepage and look at the footer links Click advertising, set ya demographics, an eye catching pic, choose some good ad copy, set ya budget and bid price ..VIOLa!!!!


      im sure youtube has a few tutrorials
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  • Profile picture of the author skydragon89
    It wasn't vital until Mark Zuckeberg created it, you could make big money without it before, I don't see why you cannot now... sure, it raises the chances for success!
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  • Profile picture of the author clarentino
    No, it's not vital. But if you want massive exposure, Facebook does help.
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  • Profile picture of the author John Atkins
    No it's definitely not vital. It's pretty good for traffic though. Then
    again, you can get traffic from pretty much any PPC network if
    you know what you're doing.
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  • Profile picture of the author sith005
    Agreed with all here, not vital, but it's a great traffic source and an option you should consider. If you don't utilize it, the world won't end However, there are 900 million or some odd Facebook accounts. They claim 60% are active (on at least once per week). You have demographics targeting and can reach your target market pretty well.

    And that's just the Ads aspect. Nevermind the social media aspect of presence. Using Facebook, Twitter, and other social media outlets is a great means of exposure, depending on what your goals are.

    Just my .02.
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  • Profile picture of the author PsychoProfits
    Not VITAL but it will help you with stats, cheaper advertiing options, SEO etc. You can always bolt it on later
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  • Profile picture of the author seliviajames
    Banned
    [DELETED]
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  • Facebook is huge! Facebook Ads are cheaper and more targeted than any other PPC and you can build your list with custom fan page tabs. It's a no-brainer to use Facebook for IM!
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  • Profile picture of the author Julie Parish
    Never going on Facebook, it sounded like a daunting task but Russel makes it sound much easier than I thought.
    I was more afraid that if you were new to Facebook and just started using it, people might see it more as a troll thing. It works much differently than I thought it would so that aspect isn't a consideration.
    Thank you all for the thoughtful answers and taking the time to help.
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