Finding motivation if you don't give two hoots about your niche?

37 replies
#content #finding #focus #give #hoots #motivation #niche #writing
  • Profile picture of the author Micah Medina
    I find a different low competition niche I have some interest in!

    But really, any niche that has passionate or desperate people in it... it's easy to catch their enthusiasm! And I find that a niche that doesn't have any passionate people in it isn't going to make that much money.

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  • Profile picture of the author Rod Cortez
    Easy, I outsource it to writers who LIKE writing about topics I have no interest or expertise in.

    Though I still do a lot of writing for a couple of markets I'm in, most of the content I put out is written by other people. But I do a lot of quality checking to keep 'em honest.

    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
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    • Profile picture of the author ashysda1
      Originally Posted by Rod Cortez View Post

      Easy, I outsource it to writers who LIKE writing about topics I have no interest or expertise in.

      Though I still do a lot of writing for a couple of markets I'm in, most of the content I put out is written by other people. But I do a lot of quality checking to keep 'em honest.

      How do you recruit these people? Do you host your own central domain for all of this? work thru email?

      I'll make you an offer you can't refuse

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  • Profile picture of the author MaryKathan
    I would maybe try to find something I liked a little, even if it is not your favorite.

    Other then that, maybe you can do interviews of experts in the field if you do not want to actually write. At least you might get to interact with some fun people. You can use to make mp3's and edit in Audacity. Both are free.
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  • Profile picture of the author travlinguy
    Too bad you hate writing because you appear to be pretty good at it.

    As for churning out content for a niche you don't like, what the hell are you talking about? Are you saying that there's nothing under the sun that you enjoy with a market attached to it? Is that what you're saying? Here's my answer to that:


    Do yourself a favor and go do a search on something like free niche list or free micro niche list. Or if you want to get serious, invest in a membership in the war room where you'll literally find hundreds of viable business ideas. I'll bet there are tons of markets you'd enjoy working.
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  • Profile picture of the author Keith Goodrum
    Originally Posted by Kyle Oliveiro View Post

    How do you find the motivation and focus to churn out content in a niche that you have little to no interest in?
    If you cannot find the motivation, then heed the words of that great actor Arnold Schwarzenegger from the movie The Terminator: "Get Out".

    You said you did not have the spare cash to outsource the content creation. So, this leaves you with two options.

    1. Dig till you find a topic in the niche that is interesting.

    2. Move on to another niche.

    You should be able to find something to write about in this niche. What attracted you to this niche in the first place? Something had to spark your interest in addition to a keyword phrase, traffic and low competition.

    Here is another way to look at it: Excluding traffic and low completion - What is the reason that prevents you from letting go of this niche? Why are you dragging your feet, and not moving on to something else?

    There has to be something beyond the numbers you find attractive about this niche. You didn't just put on a blindfold, and throw a dart at the wall to pick it... Did you?!?
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  • Profile picture of the author Mark_Babcock
    If your thinking about going into a niche you don't like....DON'T

    If your stuck in a niche you once liked but no longer do....GET OUT OF IT

    If you stuck in a niche you don't like and can't get out of it (can't think of a good reason why not - but if you are).....

    * Hire someone who is interested and does like the niche to write the content for you (and if you can't afford to, the niche probably isn't worth being in to begin with); OR

    * Find a partner that IS passionate (or at least interested in) the niche to do the writing for you.


    (at least not if your intent is to connect with and convert readers to prospects to subscribers to customers and monetize it)

    If you don't have an interest in your niche, you're audience will see right through it and when they do, if it's an audience that IS interested in the niche then you won't have an audience anymore. And without an audience you're going to have a hard time monetizing (assuming your intent is to make money). And if you can't monetize, you've just wasted your time, effort and energy writing about stuff your not interested in that nobody want's to read (because you're not interested in it and it will show) which compounds the frustration level until you resent having to write on the topic and having ever started down that path in the first place....

    No matter what business you're going into, make sure it's something you have an interest in and enjoy and preferably something you are passionate about. Because whatever "energy" you bring through your writing (positive or negative) will transfer to and through the business/blog to your market/audience.

    People like to connect with like minded people that share their interest. Find a topic/niche you are passionate about and head down that path. It will be a lot more fun, more productive for you and your audience and therefore more profitable.

    Best of luck!
    Mark Babcock
    The Prolific Profit Coach

    "Turning Passion, Purpose & Potential into Profit"
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  • Profile picture of the author John Romaine
    I recall when I first got into IM. I was told by numerous salespeople selling from stage - "...just find the demand and fill it. Outsource everything, you dont even need to be knowledgeable or interested in the subject matter. Who cares, just make money..."

    This has turned out to be quite possibly the WORST advice Ive ever been given.


    Because with almost EVERY website, and product that Ive created in niches that Im not interested in, Ive ended up selling the website off because Ive just "lost interest"

    Theres nothing more painful than having to motivate yourself around something you dont care about.

    Do something you enjoy. Even if you dont make a million dollars, at least you'll enjoy yourself while youre doing it. Maybe you'll learn something too

    BS free SEO services, training and advice - SEO Point

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  • Profile picture of the author Miguelito203
    Originally Posted by Kyle Oliveiro View Post

    There are two major stances I've seen when people advise others on niche selection: "Pick something you have an interest in" or "Find a keyphrase with X amount of searches and low competition".

    The first piece of advice makes sense, since you'll be able to create content easily and not lose interest. However, what if you can't go into a niche you like because of low demand/insanely high competition? And yes, the subniches have the same problem.

    Now with the latter piece of advice, no one has an excuse not to be able to find a niche to go into. Thing is, I hate writing, and I hate writing about something I don't care about even more. Sure, if I had the cash to spare, I could outsource the the content creation to a writer. But I don't.

    How do you find the motivation and focus to churn out content in a niche that you have little to no interest in?
    There is a third option: find a niche that's both profitable AND one you enjoy. When I first started out, I went through a number of niches (learn Spanish, gardening, dating...) before I settled on one I actually liked and was profitable. I didn't just say, "I'm not into whatever topic." I actually made money in each one of them in case the experience was diff. than I had originally thought.

    It's funny that you mention the fact that you don't like to write because even though I have maintained a blog for nearly two years, I don't like to write, either. I have to focus on other things. For instance, I like the fact that I have knowledge and skills that allow me to make money by non-traditional means. I like helping people. I like to see how long it takes me to make a sale from content I put up and bashing crappy products.

    Also, because I've been doing it a while now, it doesn't take me that long. I have always been one of those people who can type from his head. Another cool thing is that my blog gets backlinks naturally, so I don't have to spend hours going out and getting them like I did when I first started my blog. It's become rather simple to maintain. In fact, I am going to be starting a new venture at the beginning of the year. I don't know if I'll like it but won't know for sure until I give it a try.

    My advice is to do you. I notice that it says you're a web developer. Why don't you try being a service provider creating sites for people or flipping websites or something like that. It seems something like that would be right up your alley. Of course, the down side of being a service provider is that you have to work for every dollar you earn -- the income isn't residual. However, you if really like what you're doing, that won't matter.

    Good luck,
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  • Profile picture of the author nm5419
    Originally Posted by Kyle Oliveiro View Post

    How do you find the motivation and focus to churn out content in a niche that you have little to no interest in?
    I refuse to answer that question on the grounds that it's incredibly offensive to your own self-purpose, God, and serious internet marketers like myself and thousands of others on this forum who know better.

    Good luck in whatever you choose to do.
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    • Profile picture of the author Kyle Oliveiro
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      • Profile picture of the author nm5419
        Originally Posted by Kyle Oliveiro View Post

        Hahaha I find it very ironic that such a comment comes from the same person who posted this thread:, talking about spinning and using other peoples content on Adsense sites where their sole purpose is to get readers to quickly click away from your site through a Google ad!
        Hmm... you must be new to forums, threads, and how they work, so I'll excuse your blatant incompetency (this time).
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  • Profile picture of the author Anthony W
    Don't focus on motivation... no one can be motivated 100% of the time... just focus on execution. Taking right action and doing what you need to do despite 'how you feel'.

    Or...If you don't want to create content, outsource it to someone in that niche who knows what they're taking about
    Looking to buy Facebook accounts. PM me!
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  • Profile picture of the author Brendan Vraibel
    I'd cut my losses or sell it if it was something that I truly couldn't find the motivation to work hard. The whole reason why I got into IM was because I wanted to do something that I enjoyed. If I start having to force myself to get to work, I might as well get a 9-5 job.

    Contrarily, there's nothing better than working on subjects that you really enjoy. Find a way to market a hobby of yours and you'll be a lot better off.
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  • Profile picture of the author CDarklock
    Originally Posted by Kyle Oliveiro View Post

    However, what if you can't go into a niche you like because you're scared?
    Fixed that for you.

    Can you guess the answer? Can you? Huh?

    Go into it anyway.
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author Kyle Oliveiro
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    • Profile picture of the author nm5419
      Originally Posted by Kyle Oliveiro View Post

      Good advice all around - except for the chap who has posted twice on this thread with nothing but snide remarks (with no backing, I might add). Please guys, if you write a post on this forum, try to make sure it adds value or you are just being a nuisance.

      Anyhow, keep the posts coming. I know that there are many other Warriors out there who face the same problem.
      Oh, well hey now - no need to get snippy. After you apologize for your egregious mistake, I'll show you how to follow threads and properly attribute posts to their correct authors. Deal?
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      • Profile picture of the author Paul Myers
        Originally Posted by nm5419 View Post

        Oh, well hey now - no need to get snippy. After you apologize for your egregious mistake, I'll show you how to follow threads and properly attribute posts to their correct authors. Deal?
        Stop being a jerk to the new folks and I may not remove you from the discussion altogether.


        Stop by Paul's Pub - my little hangout on Facebook.

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        • Profile picture of the author Drewry_Media
          to be honest, I get my personal motivation from watching and reading blogging and new sites online, such as Bloomberg, Tech crunch, Mashable, GigaOM, BusinessInsider, OPENForum, and the rest of the wonderful new sites online.

          When I read about the humble beginnings of many of the bloggers online, that alone keeps me motivated :-)
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        • Profile picture of the author Kyle Oliveiro
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          • Profile picture of the author Nightengale
            First, my remarks come from the viewpoint of building a stable, long-term business, not just doing something (anything) to make quick cash.

            The answer to your question is simple:

            DON'T go into a niche you don't like/aren't interested in, period. Business is hard enough. There are enough problems, ups and downs, bad days, etc., even in a niche you DO like. And there will be days when you'll have to motivate yourself to do the work necessary, even in a niche you DO like/have interest in.

            People say 'Look at your interests and hobbies and make a business out of pursuing your passion." Well, not every interest/passion has the potential for a business. And you may not be passionate about your business, but I think you DO have to like it to a degree. Truly hating what you're doing is a recipe for disaster. You DO have to balance your interests with a viable business idea.

            Successful businesses generally provide a product or a service that solves some sort of problem for their customers/clients.

            Pursuing a business in a niche you truly don't like/aren't interested in is just masochistic.


            Writing when you don't like to write is actually a separate issue. This is pretty simple too:

            First, pursuing a niche you like/are interested in will go a long way when motivating yourself to write.

            Second, outsource your writing. In the beginning, you may not be able to afford it. So your goal would be to write and build your business quickly to the point where you CAN afford to outsource it. If you hate it that much, one of your first business priorities/expenses would be outsourcing the writing.

            It's pretty simple, really. Easy, no. Simple, yes.

            If you need cash to help get you going, consider providing services of some sort. A lot of people recommend article writing. Since you don't like to write, what about graphics, blog installation and setup, etc.? These require almost no investment of money, just your time.

            I know this probably isn't the magic solution you might have been hoping for. But I hope it helps!

            "You can't market here. This is a marketing discussion forum!"
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            • Profile picture of the author Kyle Oliveiro
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              • Profile picture of the author Nightengale
                Great! You really DO know what you want to do. And yes, there's demand for it.

                You can take a couple of approaches with this:

                1. You can provide web design services to others


                2. You can provide do-it-yourself how-to info in the form or ebooks, audios, etc. (You can aim this at newbies or more experienced people, depending on your level of expertise.)

                Or both. You can do a middle-of-the road thing and pre-designed Wordpress themes which customers can customize themselves or pay you to customize for them.

                That's just an example, but you get the idea. Of course, design also lends itself to all sorts of graphics, etc. too.

                Start a blog talking about the basics of good design. Start an e-zine and send out web design tips. If it were me, I'd focus on web design for BUSINESSES. Businesses need a website to make money and you'll have steady customers.

                A piece of advice from personal experience:

                You'll set yourself apart if you offer high-quality, professional design in a TIMELY manner and are DEPENDABLE. I've had a HORRENDOUS experience with designers and always struggle to get good web design done in a timely manner.

                I went through no less than THREE designers for my last two sites and the last one ended up leaving me high and dry and I had to finish things myself. Design is not my strength and I choose to outsource it. However, I've concluded that all designers must be on drugs and not care about their businesses. Not ONE has ever been completely dependable, or even provided good design!

                My sister's experience is the same. We despair of finding good, dependable designers.

                So if you're good, and you're dependable, you should be able to find lots of work.

                I know you don't like to write, but hopefully, if you're building a web design business, you'll find the motivation to write an article every week or two. That's really all you need.

                Once you can afford it, outsource it. But be careful with it. As a service provider, people are buying YOU as much as they're buying your services. Writing articles with your specific opinions and your voice is part of building that personal relationship with your audience. If you choose to outsource it, make sure the voice of the articles is consistent and "sounds" like you.

                Hope that helps!

                "You can't market here. This is a marketing discussion forum!"
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                • Profile picture of the author Nightengale
                  Oh yes...

                  If you want to teach beginners web design, by all means, go for it. It's really about doing what interests you. I think there's a market for it, although that's not my area of expertise.

                  As for one site vs. several...

                  It really depends on your goals and business model. My advice is to focus on the BUSINESS, not the site. It seems to me that people advising you to start several sites are focusing on SITES and not viewing it as a BUSINESS.

                  Does the business warrant multiple sites? For continuity in your design, branding and marketing, I recommend one main site with not more than a couple of "sub-sites", especially if you're focusing on design. (And does the content really need it's own site, or would it be better on it's own page/section of the main site?)

                  A word of caution:

                  If, for whatever reason, you decided to pursue multiple sites, focus on getting just ONE site up and making it profitable before moving on to the next. I think too many people building multiple sites dilute their efforts by focusing on too many sites at once, especially in the beginning.

                  Once you're making money with the first (or main) site, make sure it makes sense to build more sites and be very clear on how it relates to the main site before moving on to it.

                  Hope that helps!

                  "You can't market here. This is a marketing discussion forum!"
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                  • Profile picture of the author RDInfo
                    There is another approach to find a niche where you don't have a passionated interest but you still understand the motivations/reasons that drive the visitor to buy.

                    Just think about the previous objects you have purchased on the internet, for each transaction you had a motivation, a reason to buy the object.
                    Also because you have been to the process of searching and buying the object, you know the keywords you have used, and why you decided that one salespage was more interesting than another.

                    Let me give you an example :

                    I am not passionated about wool sweaters... But i have recently purchased 3 wool sweaters in an online shop which allows webmasters to become an affiliate.

                    Because i know which keywords i have used, what were my motivations/reasons to buy this product, and what websites were the best to find wool sweaters, i can create a small website with a comparison of the best wool sweaters and i provide discount codes to my visitors.

                    I hope you understand this approach, if you lack inspiration, this can be done for everything you have ever bought on the internet.
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              • Profile picture of the author Mark_Babcock
                Originally Posted by Kyle Oliveiro View Post

                I'm a web designer and that's where my passion lies.

                If that's where your passion is - that's where you need to focus your energy and efforts...for a multitude of reasons, not the least of which is it will be easy and fun for you. And when it's easy and fun you'll achieve greater success for both you and the audience/subscribers/customers you serve.

                Originally Posted by Kyle Oliveiro View Post

                I'm thinking of creating a site to teach beginners HTML and CSS so they can create websites or customize existing Wordpress sites that they have.
                Based on your passion for web design, this is an EXCELLENT choice.

                Originally Posted by Kyle Oliveiro View Post

                Do you think there is a market for this?

                In fact, I'm familiar with just such a site that provides video tutorials on using WP and a specific premium theme. Over time the library of tutorials has grown from basic WP tutorials, site configuration, theme installation and "getting started" type stuff to more advanced customization with CSS, HTML and PHP as well has how to setup a membership site and ecommerce. They also now have a members forum and periodically do live screen share tutorials showing step by step how to do something one of the members has requested.

                This particular site targets small businesses who are "Do-It-Yourself" website owners (not the IM community). Currently, they have over 1,600 subscribers paying the equivalent of at least $150/year (prepaid annual membership)...and their membership continues to grow. A quick calculation tells us that's more than $240k/yr in revenue.

                Originally Posted by Kyle Oliveiro View Post

                From what I know, most successful marketers wouldn't want to spend time to pick up web design and development skills - they'd rather just outsource the work to a professional.
                This is going to be the case with regard to any business / niche. Some will want to learn the skills and self perform and some will find their time better spent doing something else - so they will outsource the work to a professional (and as experience would show...sometimes the professional isn't as professional as they claimed).


                Based on the fact web design is your passion and your familiarity with coding and web development, I would suggest the following basic structure for you:

                1. Start blogging about WP, Web Design and specifically - Web Design for WP and different tips, tricks and hacks complete with step by step instructions to accomplish specific things that can be done by customizing CSS and PHP or using HTML.

                Side Note: If you're ever "short on content" you could always do a review of a theme, plugin or tool (or a tutorial showing how to customize WP to do something without using the plugin you're reviewing or use a tool to do a specific task)

                2. Build A List (offer a free WP theme or plugin / basic blog setup & configuration / all of the above / etc). Email your subscribers when you post great content. Periodically email them with promotions (affiliate and/or your own services)

                3. Monetize the front end of your blog by promoting affiliate products (premium themes, plugins, templates, graphics, hosting, etc...but don't overdo it). Also monetize the front end promoting your own premium content & services (your own banner ads that when clicked take the visitor to your sales page)

                4. Have a membership area for premium/paid subscribers that gives them access to your advanced training content. I don't necessarily think you need different member levels...but definitely offer different payment options (ie: monthly, quarterly, annual)

                5. Offer "Done For You" services to those who don't want to do it themselves.

                Give premium members/subscribers a discount off the "Done For You" services and make sure all your visitors know that premium members get a discount - the objective here is twofold: 1) get visitors who just want to hire you to still sign-up as a paid member (so they get the discount on services); and 2) to keep members who decide after signing up they would rather hire you to do it from feeling like they wasted their money by becoming a member (and asking for a refund or credit towards the purchased services).

                Let me know if/when you decide to go this route. I've got some more ideas I'd be happy to share and can point you to some examples I've come across in my own search for info/tips/training on CSS/HTML & PHP. I'd also probably be your first subscriber :-)

                Hope that helps!

                Mark Babcock
                The Prolific Profit Coach

                "Turning Passion, Purpose & Potential into Profit"
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        • Profile picture of the author nm5419
          Originally Posted by Paul Myers View Post

          Stop being a jerk to the new folks and I may not remove you from the discussion altogether.


          Where was I being a jerk??!
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          • Profile picture of the author Rod Cortez
            Originally Posted by nm5419 View Post

            Where was I being a jerk??!
            It was pretty obvious you were being a jerk just based on the tone of the post that Paul quoted in post #20; maybe that wasn't your intent, but it came off that way. And that's what Paul Myers, one of the moderators of this forum, was pointing out to you.

            He's giving you a warning and he doesn't always do that. So please bear that in mind.

            "Your personal philosophy is the greatest determining factor in how your life works out."
            - Jim Rohn
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    • Profile picture of the author zaco
      I had the same problem you are facing now.. I had to stop working on them because I just cannot keep doing it tho they were really great..I couldn't find a solution..I did lose interest in them even tho I was getting good results..I felt it was dragging my energy and effecting the other projects I had..but maybe try to read a book about the subject and get into more details and you might like it.. I tried to do it but I couldn't read the book lol good luck man
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    • Profile picture of the author cjreynolds
      Originally Posted by Kyle Oliveiro View Post

      Good advice all around - except for the chap who has posted twice on this thread with nothing but snide remarks
      Don't feed the trolls - they'll get attached to you

      I just added this sig so I can refer to it in my posts...

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  • Profile picture of the author ProScribe
    I would second virtually everyone elses opinion that you should choose a niche that you actually enjoy, and if you don't broaden your interests.

    One of the good things about being a free lance writer is that I generally know before hand whether I might enjoy writing on a particular topic.

    I would also say that I'm surprised that you don't enjoy writing because you seem to be quite good at. Even if you do choose to outsource the content I would suggest you write at least the odd article so that you get a feel for the niche.

    Also and this is another point I don't really understand if you outsource all your material and basically don't understand your auidence. How do you communicate with your readers and ask them questions?

    I can see how it works for say Amazon or Small purpose built adsense site, but for a larger blog it doesn't seem possible.
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  • Profile picture of the author Ashley C
    If it's a niche you can earn good money in, then that is the only possible motivation in that case. Otherwise, it's pretty pointless!

    I will always stick to niches I enjoy. One I'm in is purely as a hobby that I earn nothing from, and the other few I'm in are ones I enjoy but earn from. There are 10+ other niches I'd love to hit up, but would earn little to nothing from them unless I spent a very long time on just one of them.

    Out of all of my interests, I picked out the few most profitable ones to do Internet marketing with.
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  • Profile picture of the author xxxJamesxxx
    If you're in a niche you're not passionate about then just flog it on Flipper.

    James Scholes
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  • Profile picture of the author Rose Anderson
    One of the biggest challenges I face as a writer is finding ways to make "boring" subjects interesting. It usually involves falling back on the "what's in it for me" line of thought. If you can show them how something affects them personally it becomes more interesting to the reader.

    Of course, that's somewhat subjective since one person's boring subject is another person's fascinating obsession.

    However, my advice would be the same as others have already stated. Your best option for long-term success is to find a niche that's both profitable and at least somewhat interesting to you.
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  • Profile picture of the author DuncanD
    Its tough, especially if you chance upon a few niches which you're not really interested in but make money. I have a few businesses like this, which actually make good money (multiple thousands each month) - but I'm bored to tears with the product!

    I have automated 99% of the business so it is not too much of an issue. I have a team who do each part of the business. But when I have to get involved - usually when something hits the fan - I definitely struggle to get motivated to fix it.

    So it IS possible to make it work with a niche you are not very passionate about.

    But if you ARE interested in it, it makes doing the necessary boring parts which come with any business far easier to do, because you're not 100% inclined to procrastinate - you just get on with it.

    I dont think it is as clear-cut as "dont touch it if you dont enjoy it" (although that is not bad advice in itself). But if you do go into a niche you're not fully passionate about, make sure you have a clear vision of how to automate it, systemize it and to set it up to run itself - in whatever format that is - so you are not needed very often.

    I hope that helps. Good luck.

    Signature - Free access to truths about building your business strategically, without you doing the hard work. Discover how to have your business run without you, cost-effectively here
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  • Profile picture of the author skydragon89
    What's the point doing what you don't like?
    You surely have more interests don't you?
    Start by writing on a paper at least 10 things you're passionate about, and topics
    Ot might surprise you how many things you like doing
    Abundance mindset, there are plenty of things you can do that you like.
    No point of doing what you hate, bad energy flows =)
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  • Profile picture of the author Kyle Oliveiro
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    • I'm in the same boat mate, and I think it's time for me to focus on something new aswell.

      I'm in a Niche, thats making me about $100/week which I'm happy with, but I'm not proud of it. I've got to the stage where I want to be proud of my work, and maybe even show my parents.

      One strong passion of mine is bodybuilding and fitness, but competition has always put me off starting it. But I'm going to start a bodybuilding blog, regardless and hopefully one day the money will follow.

      Thanks for making this thread.

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    • Profile picture of the author Mark_Babcock
      Originally Posted by Kyle Oliveiro View Post

      Thanks Mark, I wish I could hit the Thanks button more than once
      Thanks Kyle, I appreciate that.

      Originally Posted by Kyle Oliveiro View Post

      I'm going to start small with a blog/course which teaches absolute beginners HTML and CSS. Once that is done, I will move on to bigger things like Wordpress etc.
      Ahhh YES!

      Whether you realize it or not, you just made a statement that's critical to your success:

      I'm going to START..."

      I can't tell you how many people I run into that talk about this, that or the other and how they'd like to start a business to (fill in the blank) or create a blog about (insert niche) and follow a passion.

      But for whatever reason they never do what you've just committed to doing - and that's START.

      So I applaud you for it's time to get busy!

      But now you need to take off your web developer hat, put on your marketing hat and consider how you want to position yourself in the marketplace and WHO specifically you want to target as your audience.

      As you do, think about the skills and expertise you have and who would get the most benefit from it.

      For example....

      You mentioned in a previous post that you're a web designer, and that you'd like to create a site that teaches "beginners" how to use HTML and CSS to create websites or "customize existing Wordpress sites."

      There are lots of "beginners" out there - and I'm sure when you think about it, you'll agree that you could break this niche down into a multitude of "sub-niches." And from your audience's perspective - there may be a big difference in their mind depending on what platform, software, tools, etc they are using.

      Therefore, from a marketing perspective, I think it's important for you to drill down a bit more into the "beginners" you want to target and further define who they specifically as you can.

      Doing so effectively could make the difference between having a semi-successful blog that generates a bit of income and hitting one out of the park.

      I know when I first started building websites and using Wordpress - I was enough of a "beginner" that when I would search for how to customize CSS or do something with HTML - I wouldn't even go to the sites that weren't WP specific. If the "beginner" you're looking for is as "green" and inexperienced as I was then - you're going to have to be more specific in targeting.

      And while this may sound like it's complicating things, it's really not. It's actually simplifying them because it will enable you to deliver higher quality content to your targeted market(s)...and attract more of them.

      And the good news with your niche is that it will be super simple to re-purpose your content to appeal and attract all kinds of "beginners."

      I hope all that makes sense.

      Mark Babcock
      The Prolific Profit Coach

      "Turning Passion, Purpose & Potential into Profit"
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  • Profile picture of the author John Romaine
    Im not sure if its been said already, because I skimmed the last part of this thread, but something else that needs to be mentioned is support.

    One of my first sites was built on the assumption of just "going where the money is", and still to this day I get emails from people asking for help and it makes me cringe.

    Needless to say, its in a niche that I know nothing about, nor am interested in.

    BS free SEO services, training and advice - SEO Point

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  • Profile picture of the author Limemist
    I happen to have the same problem at the moment. The niche I really want to work on is not in demand. So I found another niche with low competition and with a lot of potential but unfortunately all the content I wrote for it so far is frankly dull. To make matters worse it takes a lot longer to even write it.

    If you don't have passion for the topic it will show in your writing. Whereas my half written e-book which is based on what I am interested in is much better written and took much less time.
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  • Profile picture of the author Terry Hatfield
    You need to tough it out on your first niche and do some writing. Get some cash from the site and then start outsourcing.

    Either that or get a part time job for a day or so and then outsource.
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