Help Fitness ebooks No Sales

by YP8
12 replies
Hello

It was hard creating my first multimedia ebook/s in the area of fitness/Pilates, incorporating video/text & audio. I've done the whole thing, WP blog, etc - which talks about the teaching/classes I teach - have a sales page AWEBER etc.

But no sales.

I feel what i've done so far is of a decent quality, and my long term idea of doing niche workshops in multimedia guides I feel is a good one. I'm not getting tons of visitors to my site -traffic last month 420 visitors, and as my site advertises and discusses the classes I teach I believed this would help instill confidence from buyers in me and my products.

But now i'm losing faith - I feel I'm just swamped in a million other sites. I'm changing my view - that this approach just isn't going to work out there on it's own. I'm thinking about dropping AWEBER, which is expensive with not enough join ups to make it worthwhile ( been a year now) and maybe partnering with one of the up-and-coming multimedia platforms like Vook, that would help offer exposure and legitimacy.

It's just so demoralising right now.

Any comments/opinions what to do next would be much appreciated.
#ebooks #fitness #sales
  • Profile picture of the author Raydal
    It would be helpful to see your sites so other Warriors can give
    you some advice on what the problems may be.

    Without seeing your actual sites off the top of my head I can
    say that you are in a very competitive niche, and except
    you have superb marketing skills or tons of credibility it
    would take some time you for you get sales going.

    In addition, that's not enough traffic to make a good
    decision on. So quality traffic may be your issue, at
    least part of it.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author theebookcavern
      Originally Posted by Raydal View Post

      It would be helpful to see your sites so other Warriors can give
      you some advice on what the problems may be.

      Without seeing your actual sites off the top of my head I can
      say that you are in a very competitive niche, and except
      you have superb marketing skills or tons of credibility it
      would take some time you for you get sales going.

      In addition, that's not enough traffic to make a good
      decision on. So quality traffic may be your issue, at
      least part of it.

      -Ray Edwards
      I agree with Ray. Without seeing your website we are only able to speculate as to why you are not getting enough sales.

      From personal experience with Free Fitness Tips, 420 unique visitors a month is nowhere near enough to start driving sales. Admittedly my website is an information site so the conversion rates will be lower than a sales site but I'm currently getting around 20,000 visits a month and I only get 1 or 2 sales on fitness guide style products each month. I find Adsense and Amazon affiliates have a much higher conversion rate in this niche. People seem to be much more receptive to physical products when it comes to fitness.

      As for advice I would say get a pro to look at your sales page and make sure it's got the best copy possible which will ensure high conversions. If necessary hire a copy writer who has a track record of writing high converting sales copy.

      Secondly, find someone with a big list in the niche and propose a JV to them. That will give you a large amount of traffic and if you have a high converting sales page you will get sales.

      Hope that helps,

      Tom
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  • Profile picture of the author Why9999
    Originally Posted by YP8 View Post

    Hello

    It was hard creating my first multimedia ebook/s in the area of fitness/Pilates, incorporating video/text & audio. I've done the whole thing, WP blog, etc - which talks about the teaching/classes I teach - have a sales page AWEBER etc.

    But no sales.

    I feel what i've done so far is of a decent quality, and my long term idea of doing niche workshops in multimedia guides I feel is a good one. I'm not getting tons of visitors to my site -traffic last month 420 visitors, and as my site advertises and discusses the classes I teach I believed this would help instill confidence from buyers in me and my products.

    But now i'm losing faith - I feel I'm just swamped in a million other sites. I'm changing my view - that this approach just isn't going to work out there on it's own. I'm thinking about dropping AWEBER, which is expensive with not enough join ups to make it worthwhile ( been a year now) and maybe partnering with one of the up-and-coming multimedia platforms like Vook, that would help offer exposure and legitimacy.

    It's just so demoralising right now.

    Any comments/opinions what to do next would be much appreciated.
    Suggestions:

    1. Start getting involved with various social sites. I have had quite a bit of success with Twitter and now have over 60,000 followers. Facebook is also excellent and there are many, many more.

    2. Get involved with some of the writer sites. (CreateSpace, Kindle Authors, etc.)

    3. Build up your site as an authority site. Write articles. You must make your site attractive and interesting. You can push (gently) your site through the social media. People are hungry for good content, so if you provide that, they will come...
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  • Profile picture of the author angela99
    You've chosen a VERY tough niche to crack, YP8.

    By the way, kudos to you for getting to the stage you're at now. It's an achievement.

    I have two thoughts on your post.

    1. Promote yourself FIRST.

    You need credibility. I'm not familiar with the fitness/Pilates niche, but from what I've seen the products which do best are headed by someone with credibility -- they're famous, even if only in a small way.

    So, start by promoting yourself as an expert in fitness/Pilates -- tell people how long you've been doing it. Give tips, talk about others' products as well as your own...

    You can kickstart the process of gaining credibility by piggybacking. Interview experts in fitness/Pilates (expert because they have a book published, or whatever), on your blog.

    Most importantly of all, BLOG. There's a reason Seth Godin blogs every day. You'd think he wouldn't need it, but you can take a big lesson from the fact that he blogs every day.

    2. You need more than one product.

    One product is neither here nor there.

    If it's a dud, so what?

    You should be well on the way to launching products #2, #3 and #4...

    Sooner or later, you'll get a hit, if you keep going. The products will reinforce each other. You can cross promote and do much more with a range of products than you can do with one.

    Kindle authors know that the more ebooks they have, the better they do.

    So get to work and create.

    I wish you much success. Set to work, and you'll do great.

    Angela
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  • Profile picture of the author wayne60618
    Originally Posted by YP8 View Post

    Hello

    It was hard creating my first multimedia ebook/s in the area of fitness/Pilates, incorporating video/text & audio. I've done the whole thing, WP blog, etc - which talks about the teaching/classes I teach - have a sales page AWEBER etc.

    But no sales.

    I feel what i've done so far is of a decent quality, and my long term idea of doing niche workshops in multimedia guides I feel is a good one. I'm not getting tons of visitors to my site -traffic last month 420 visitors, and as my site advertises and discusses the classes I teach I believed this would help instill confidence from buyers in me and my products.

    But now i'm losing faith - I feel I'm just swamped in a million other sites. I'm changing my view - that this approach just isn't going to work out there on it's own. I'm thinking about dropping AWEBER, which is expensive with not enough join ups to make it worthwhile ( been a year now) and maybe partnering with one of the up-and-coming multimedia platforms like Vook, that would help offer exposure and legitimacy.

    It's just so demoralising right now.

    Any comments/opinions what to do next would be much appreciated.
    I am going to strongly disagree that this niche is too tough to crack....I am in this niche, but good quality content can lift your ship above the waters.

    420 visitors a month is a pathetic attempt at entering this niche. A new site with some work could get that daily within the first two weeks of being on line.

    You clearly have a problem. Here it is:

    "I am just swamped with a million other sites"

    You need to decide if you are willing to put the focus into this niche.

    It does you no good to have zero momentum in multiple niches. Running hard and going deep in one niche is way easier than having a "million sites". And, it's way more productive.

    Here's an idea. Journal your time and associate every minute you spend with each niche/site/project you have...At the end of the week, look at how many minutes you put into each.

    Then, ask yourself how much you've actually accomplished for each niche/site/project.

    I could give you a laundry list of things you could do that would give you 10 times the number of visitors you have right now. But, you have to get clear in your mind, if it's even worth it for you to continue.

    If you decide to dump Aweber, you might as well sell the domain and the product that you've built. Either go all in, or go all out.

    If you decide to sell, let me know, if it's decent, I might buy it.
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    • Profile picture of the author aSecret
      Originally Posted by wayne60618 View Post

      You clearly have a problem. Here it is:

      "I am just swamped with a million other sites"

      You need to decide if you are willing to put the focus into this niche.

      It does you no good to have zero momentum in multiple niches. Running hard and going deep in one niche is way easier than having a "million sites". And, it's way more productive.
      I think when the OP says she's "swamped with a million other sites" she means that her site is one of many out there and she's not getting noticed, not that she's spreading herself too thin.

      What have you already tried to drive visitors to your site?
      Signature

      Give happiness and you will end up happy.

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  • Profile picture of the author Alex Barboza
    I suggest you register to this free site:

    Fitness Blog Training: A Full-Time Living from 1 Blog?

    I am, and find lots of valuable content from a guy who is in your niche. He has launched two ebooks and has a fitness blog at Fitness Tips To Get Lean and Toned, Not Bulky! | Fitness Black Book.

    Edit: I forgot to mention that he is a Warrior as well.
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  • Profile picture of the author YP8
    I just want to say guys - sorry for the slight delay in reply here, considering all this amazing advice you've given me - just a little swamped in Christmas chaos.

    I'm going to work through, and check out all what you've discussed.

    Many thanks for now
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  • Profile picture of the author Fraggler
    I highly recommend Rusty's blog as well. It's great for getting your head around the traffic generation.

    Here is a good post on Tim Ferris's blog about the bloke who created the Truth About Abs series. The Truth About Abs: How To Make $1,000,000 Profit Per Month with Digital Products (Plus: Noah Kagan results) You should be able to get a lot out of it as well.

    And a Warrior posted just the other day about the Lunch Box Diet which even though not fitness it's still relevant to what you are trying to achieve.

    http://www.warriorforum.com/main-int...s-newbies.html
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