Best Methods for Product Launch???? Please Submit..

by rachelle123 18 replies
Hey everyone..

Wanted to know everyone's ideas on how they go about getting the word out about a product launch. What have you done in the past that was successful?

PR Release? anything else?:confused:

Any other ideas that has brought in good amount of traffic?

Thanks in advance!

Kim
#main internet marketing discussion forum #launch #methods #product #submit
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  • Profile picture of the author Mike Hill
    Google Adwords... Then you don't need to have a huge launch, just start getting targeted traffic immediately and test everything.!

    Mike Hill
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  • Profile picture of the author Andy Fletcher
    1. Find a way to prove the sales strength (WSO for IM products)

    2. Show that strength to the best JVs and affiliates (make it as easy for them as you possibly can to make money)

    3. ?!?!??!

    4. Profit
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  • Profile picture of the author jhongren
    Originally Posted by rachelle123 View Post

    Hey everyone..

    Wanted to know everyone's ideas on how they go about getting the word out about a product launch. What have you done in the past that was successful?

    PR Release? anything else?:confused:

    Any other ideas that has brought in good amount of traffic?

    Thanks in advance!

    Kim
    Hi Kim,

    I would start off with and in this sequence:

    1. PR release
    2. finding affiliates
    3. find jv partners
    4. PPC
    5. article marketing
    6. taking part in jv contests and repeat step 2 and 3.

    Cheers,
    John
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    • Profile picture of the author rachelle123
      John,

      JV contests? Can you explain this...

      Kim
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      • Profile picture of the author jbsmith
        Kim, a few tips for you...

        1. Ideally you have either your own list (even as few as a couple hundred subs) or partners who can drive traffic to your launch process. If you haven't been capturing the visitors you already have going to your site - then put together some great content (a report, video, giveaway of some sort) that will get you up to a few hundreds subs

        2. Then, begin generating a few pieces of pre-launch content that will give value to your market and a reason for others (partners) to begin helping you build your launch by driving their trusted traffic your way. At the same time, you are warming up your list in preparation for your launch

        3. If you do have a list, survey them and see if you can add any additional value by getting into a "conversation" with your subscribers in advance of the launch - this builds some buzz and activity

        4. Get some testimonials/case studies/proof form a few of your subscribers or trial customers for your product - this will be important as you build toward launch and on launch day.

        5. Set a deadline a few weeks out and stick to it...no matter what.

        There's lots more, but this should get you started...

        Jeff
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      • Profile picture of the author jhongren
        Originally Posted by rachelle123 View Post

        John,

        JV contests? Can you explain this...

        Kim

        JV contest is a contest held to see which JV partner does the most sale for a particular product.

        Lets say you have product X, you set aside a contest prize, 1 million dollars for the first winner who does the most sale.

        You invite John with 10,000 list, Susan with 100,000 list and James with 50,000 list.

        They compete to be the winner and doing their best to sell your product X.

        In a way, your product X gets sold leveraging on other people list and network.

        Hope this helps,
        John
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