Currently i am averaging about a 70% verified rate as I AM currently requiring all subscribers to confirm however this is loosing me 30% of the list.
If you increase the numbers and do the math on a list size of 100K, I would be loosing about 30K subscribers and on a list of 200K (which I already own a list of this size), I would be losing out on 60K subscribers.
Please Note: For this list, I AM not FORCING anyone to join, this is a simple "get our video newsletter" option that popups on my site. I do NOT have a forced squeeze page (like the typical IM sales letter) that these leads are going through.
Please let me know what your thoughts are because where I'm sitting, im about to turn off the double opt-in because I am not seeing a HUGE point to having it turned on.