Huge mistake You do in internet marketing
A huge mistake many Internet Marketers do is spending a lot of the time on marginal SEO results, obsessed with how they can improve their position in the search engines. The problem is SEO isn't an asset and it can be taken away from you without any notice, according to the information that Google has given us did they change the SEO algorithm over 500 times in 2010, and on times they do a huge update where some high ranked websites that has invested thousands just disappear, ending in the same position they were in, at start up with almost no traffic.
List building is considered an asset. No matter where you are ranked on Google or what penalty you get, your list will always be yours, and that is what your online business should be built around.
The email marketing is estimated to generate $ 40.16 for every $ invested in 2012. The reason why many online businesses don't get much out of their email list is because of they don't establish a relationship with the peoples on it, just consider it another way to generate traffic to an sales page. Not providing the email list with valuable information, will keep them interested in what you have to say and see you as some kind of an expert in the field which makes you their go to guy. When you got a good relationship with your list it is much more likely that they are willing to give you their credit card information, which is the hardest thing to get on the internet.
How to build the email list?
It really depends on the niche, if you write about for example: Sexual Improvement (which has such a broad appeal) it could fit any Age group / gender / Financial situation, once in their life they will be curious about this topic and likely look into the field therefore there is nothing wrong with having an large list that isn't very targeted.
But if you were writing about how to hit strike more often in bowling, you would need to target people there has some interest in bowling and really want to see the reaction of their friends when they see the beautiful Score they've achieved. Which could be an person 18-45 years old interested in bowling. As you can see the second list is much more targeted than the first, because an 75 years old female wouldn't be valuable for the second list.
You need to understand what makes the costumers interested in your stuff, what makes them excided. Find those peoples and deliver the information / product they want.
You can have the best sales pitch in the world but as long as you don't get qualified interested peoples you won't make a sale.
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