Conversion rates & reviews/quality of the product are the two main indicators I use.

you're questions are far too general, the best I can do without a few more specifics is....

1. High EPC
2. Quality product

• A high quality product
• Lots of sales
• Lots of resources to help make sales like email swipes, banners, videos etc.
• Lots of legit testimonials
• Active advertising and promo campaign by the vendor
• Lots of legit proof of earnings if a MMO product
• Lots of sales

Quality product: One of the most important things is of course the product's quality. It has to do what it says on the tin and truly fulfil its purpose. The form needs to be of good quality too, for example a written info product should be professionally written, a video course should be recorded in high quality, etc..

Demand: There has to be a demand for the product. In other words, it needs to be solving a problem that at least a fair few people are having, otherwise it's tough to sell and can result in a lost cause. This is the most important thing in the list. Without it, all other aspects become useless.

Excellent presentation: A lot of affiliate marketers oversee a product's 'packaging'. It has always surprised me. Whether a product is digital or physical, it helps a LOT if it is presented with professional design. It sells better.

Effective sales page: The copywriting, layout and design of a sales page should be effective for converting its visitors. As many of us IMers know, a sales page has quite an impact on conversions. It's as much of an art as it is a science.

High EPC (Earnings Per Click): Whether a product is $20 or $100, whether its commission is 20% or 75%... it's more about the amount that is typically earned per visitor. When I started out in affiliate marketing, I was more interested in huge commission percentages. It's actually the EPC that matters most. A lot of my highest earnings came from low to mid priced products because they sold like wildfire.

Tools and resources: It's helpful when a vendor provides articles, reviews, video/written testimonials, photos, graphics... all the things we can use when promoting a product. I tend to just learn everything I can about a product before selling it - I don't rehash articles and reviews. Still, they give me ideas and educate me on what I'm selling.

Those are all the main things I look out for, and they're the things I feel should be provided by the product creator(s). When I find products that have all of the above, I will usually be interested, even if its a broad niche.

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I have a standard checklist of 10 points of which to be aware.

I don't suggest that all successful, professional affiliates will be asking exactly these same 10 questions in exactly the same order, of course, but I'd like to think that it's fairly representative of the typical concerns of the 10% of potential affiliates who collectively make 90+% of affiliate-referred sales for vendors. (And long experience has taught me that the "other 90%" of affiliates, who make less than 10% of the sales between them, will typically have very different criteria, about which one tends to hear more, of course, because there are far more of those affiliates).

http://www.warriorforum.com/main-int...ml#post2161932

(It's written primarily for ClickBank products, but many of the criteria apply equally elsewhere, too).

I look for conversion rates and how many people search the products name in google keyword tool and also in google insights as many products were very popular in the past but they are not popular any more, I don't like to do a lot of work to promote a product which is not popular any more

There is a question to affiliates that I just posted as a thread here a few minutes ago... what affiliates have to offer to product owner? what are their assets? how they are running their online business?

In most cases product owners are concentrating on satisfying needs of affiliates while it should be otherwise... think about it, as a product owner your goal should be to have a quality product... if you have that, you can always find successful and professional affiliates to promote your product... you are not in need to waste your time on 95% of affiliates who are searching for the easiest way to earn money off your product...

A good affiliate will make his own promotional material for any product he promotes... a bad affiliate will ask for promo material... that's my opinion... and I guess we all know what is the best promo material, or if someone doesn't know he should get back to affiliate marketing basics...

Ashley had a great list. I would also add: Make it easy for me to get my link and embed my link in the tools. Also if you start selling a new product or have a special deal on an existing product, please send me an email.

A good product, something that isn't a complete pile of **** like most stuff out there.... a JV page that actually shows you what the product does, and doesn't just say "we spent months developing our software so that it works 100% of the time and customers WILL make money" since that is a load of BS and we all know it