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Split Testing/Optimizing Sales Page

by Augie Johnston
10 replies
Hi,

I finally got my sales video finished. I got it done for super cheap using a free tool at GoAnimate - Make your own animated videos. It's easy and fun. Then I hired a Fiverr gig for the voice over.

You can check out the video here: www.overseasbasketball.net

Anyways, I am going to optimize and split test for conversions of the product I'm selling.

Heres how I set it up:

Page 1: Full sales copy and video
Page 2: Sales video with delayed order button
Page 3: Sales video with shortened sales copy
Page 4: Same as Page 1 with new headline.

How do you usually go about optimizing for sales?

Augie
#page #sales #split #testing or optimizing
  • Profile picture of the author Augie Johnston
    Cmon no one?
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    • Profile picture of the author Anonymous Affiliate
      The very first thing you need to split test in a sales page is... price!

      Get your product's price level, and split test it against 150% and 50% of that.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Anonymous Affiliate View Post

        The very first thing you need to split test in a sales page is... price!

        Get your product's price level, and split test it against 150% and 50% of that.
        On a related note, you can also test the offer itself. Think about the classic "twofer" - how many ways can you offer two items for one price?

        Sometimes '2 for $1' works better, sometimes it's 'buy one for $1, get one free', and so on.

        I agree with the others, though. Test the big things first. Think offers, prices, headlines...
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  • Profile picture of the author Big Al
    I believe in testing shouts not whispers. Think Ryan Deiss or Jay Abraham said that first.

    Going for big changes that make big differences rather than small changes that make small differences to conversions.

    I've never used a sales video, not yet anyway, but looks like you've got your bases covered. Not sure if it's worth testing no video...
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  • Profile picture of the author Big Al
    The very first thing you need to split test in a sales page is... price!

    Get your product's price level, and split test it against 150% and 50% of that.
    That's a very good point!

    Testing the price, the offer and the traffic sources.
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  • Profile picture of the author Augie Johnston
    Ok, thanks alot. So I guess I will start with a 3 page test:

    Price 1
    Price 2 (150%)
    Price 3 (50%)

    Next after this I think will be headlines.

    After that I will try just video, how much sales copy, etc.

    Augie
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    • Profile picture of the author RajBapna
      Here is what to test and the exact sequence:

      #1 Test Price.
      #2 Test headline.
      #3 Test offer, which is what they get, how they get, what they pay, and how they pay

      Of course, you can also test video vs. no video.

      Please do report your results here for further fine tuning and further optimization help from the forum.
      Signature

      Get all the digital marketing tools you need for Internet marketing with email marketing at www.dmToolbox.io

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  • Profile picture of the author Augie Johnston
    I knew there was a good reason to make this thread. I am learning alot. I will try out your method RajBapna and let everyone know how it goes. I actually made a sale last night with the new video, (which is big because my old sales letter was NOT converting).

    Augie
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  • Profile picture of the author Benjam1n
    Have you checked out the link you provided or was it just a sneaky way of getting people to visit your adsense site??

    There is no video there, just a spammy website full of adsense ads.
    Signature

    "You become what you think about most of the time" - Think BIG!!

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  • Profile picture of the author Augie Johnston
    @Benjam1n (and anyone else who reads this):

    OOOPS! I can't believe that. I put the wrong .net at the end...Ill edit the thread and repost this...

    Here is the link: Overseas Basketball - How To Go Overseas


    Augie
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