Approaching people who do not know they have a list

12 replies
I'm not going to say where these people are, but there are people out there with lists ranging from a couple thousand 'previous buyers' to lists with at least 500,000. I would, of course, like to buy these lists from people and then offer a free digital product to the list that has to do with the market they are involved in. My problem is I don't know how to approach these people because they have never been approached about this, may feel they are giving away peoples private information, and they don't know exactly how to export the .CSV from their financial file.

What would you do? How much or what would you offer in exchange?
#approaching #list #people
  • Profile picture of the author ArwenTaylor
    Yeah. You may be running into legal issues with that. People have to give their consent to receive marketing messages, otherwise you are sending them spam. If the company only collected the email address to follow up with the customer about their order, then they probably won't give the info to you because of this.
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  • Profile picture of the author Silas Hart
    So I guess I would have to contact these list owners and get them to promote the free digital product to their list that in order to receive, they would have to opt in to my list. Looks like this is going to be complicated because although the list owner is allowed to contact people on their list to promote items, they won't know how to send mass e-mails.
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    • Profile picture of the author mark.r
      This is so true. The list owner won't know how to mass email to his list.
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  • Profile picture of the author nm5419
    See if you can get some help from Free Sales Leads - Crowdsource Your Lead Generation and Referrals. It 'specializes' in this sort of stuff.
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  • Profile picture of the author Chris Chicas
    I totally get what you mean by coming across huge untapped lists because I also operate in similar situations in my work.

    The best thing to do is to get the company to shepherd your project and split the profits.

    Find someone in the marketing department of that company (or someone withing that company that is interested in marketing) and work with them on how about to best blast out emails introducing you and your website.

    A warm introduction even via email is a thousand times better than doing otherwise.

    And it sounds complicated but once you get the process down it's something you can do over and over again. And you'll have to do your own research to know what the profit splits are and how this can be a win win situation for both parties.

    This is like digging for gold. The more you get into this you'll find tips and tricks to make this work better and better.

    Sounds like you're on the right track.
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  • Profile picture of the author travlinguy
    Okay, I'm not the sharpest crayon in the box but I ain't stooopid either. :p

    Would someone mind telling me what type of people have such substantial lists and don't know it.
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    • Profile picture of the author ArwenTaylor
      Originally Posted by travlinguy View Post

      Okay, I'm not the sharpest crayon in the box but I ain't stooopid either. :p

      Would someone mind telling me what type of people have such substantial lists and don't know it.
      Lots of offline/online business people collect email addresses as a means of contacting customers for follow up questions/issues etc. They only use them to notify the customer that their product has shipped or something like that. They may not realize they can (or are interested in) use the email address to promote their business.

      It could be they are a mom/pop store whose owners don't know a lot about marketing.
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    • Profile picture of the author Chris Chicas
      Originally Posted by travlinguy View Post

      Okay, I'm not the sharpest crayon in the box but I ain't stooopid either. :p

      Would someone mind telling me what type of people have such substantial lists and don't know it.


      I work in the film industry and most companies have huge lists and often times they are not really sure on how to best utilize them.

      Also Unions have huge lists and often have a "product discount" section for it's members
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  • Profile picture of the author travlinguy
    Thanks guys. I guess I took the OP literally when he said these people "do not know" about these lists. Makes perfect sense. Hey, instead of going after the list owners maybe the OP could come up with a killer WSO on the topic. I can see it now...
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  • Profile picture of the author Lucian Lada
    I would personally not sell a list if I were approached. The subscribers might not open my emails as often as before because:
    a) the new guy gives them better/more interesting information;
    b) the new guy gives them bad information so my values goes down as well because I am associated with the new guy's image.

    This is in the case I tell my subscribers about the new guy. Or do you refer to the case when you don't tell them anything?
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  • Profile picture of the author nm5419
    The OP shouldn't forget his own list material as well (I'm assuming he has forgotten - we all forget from time to time).

    Everyone, right now, has at their disposal the following list-building resources:
    • anyone who has emailed you for anything
    • everyone who has submitted a site to your directory
    • all the managers of those article directories you keep submitting to
    • all the managers of those software directories you keep submitting to
    • every manager of all those forums you hang out on
    • all your blog subscribers
    • everyone you've outsourced something to (those are your 'employees,' after all... is it time to send a 'company newsletter?')
    • all your facebook fans
    • all your twitter followers
    • everyone who has commented on your youtube videos
    • all your linkedin connections
    • all your guest posters
    • all those "authors" of the free articles you use on your site
    • managers of every site and/or ezine you've advertised in/on
    • all your affiliates
    • all the people you've bought something from

    ...the possibilities are endless, and handled correctly, you can contact these people with legitimate reasons without pissing them off.
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  • Profile picture of the author mark.r
    Great Advice!
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