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Focus on One Niche?

by koreancowboy
27 replies
I've been reading a lot lately about how we should all just focus on one niche...while I consider mine to be dating/relationships/marriage, I want to start out with another one, for a variety of reasons.

Would this be the best way to go, or should I "go with what I know"?
#dating #focus #marriage #niche #relationships
  • Profile picture of the author Brendan Vraibel
    Kind of a broad description to give an accurate answer but in general there's no problem venturing into multiple niches. The problem only comes in when you bounce around from niche to niche and don't see them all the way through. If you already have a system that works then by all means you should try to replicate that as many times over as you can, whether it's in the same niche or another one.
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  • Profile picture of the author travlinguy
    Originally Posted by koreancowboy View Post

    I've been reading a lot lately about how we should all just focus on one niche...while I consider mine to be dating/relationships/marriage, I want to start out with another one, for a variety of reasons.
    What niche and what reasons?
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  • Profile picture of the author Mike Cornfield
    Always try to focus on one area till you are an expert on it. Once you are you can move on to the next niche.

    Most people nowadays don't make money because they are focusing on too many things at the same time. Instead of focusing on one project and completing it they say "no, this doesn't work" and move on to the next one. This is the biggest mistake most IMers do.

    Try to focus on one niche.
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    • Profile picture of the author Russel Mogul
      Originally Posted by Mike Cornfield View Post

      Always try to focus on one area till you are an expert on it. Once you are you can move on to the next niche.

      Most people nowadays don't make money because they are focusing on too many things at the same time. Instead of focusing on one project and completing it they say "no, this doesn't work" and move on to the next one. This is the biggest mistake most IMers do.

      Try to focus on one niche.
      True but he/she may already have a "chicken dinner" in another niche. We'll see what they have to say about it.
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  • Profile picture of the author itsallwhite
    Focus on a niche you enjoy and have some interest in, you'll be writing about it for a while and if you have no interest you'll get bored quickly. Then move on to other sub-niches related to that niche once you have dominated.
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  • Profile picture of the author jgant
    I'm highly active in 3 niches and earn well in all 3. A 4th niche I kick along. I'm a full time IM'r (as of Nov 2011) and manage to dedicate sufficient time to 3 niches. I outsource article writing in one of the niches. Otherwise I do the bulk of the work (writing and promoting) myself.

    I'm decently established in 2 of the niches; the 3rd I'm currently ramping up and spend about 50% of my time in it to build it up. Once the 3rd is built up and humming along, I suspect I'll have time to add 1 more ... or dig in and build my existing niches up even more.

    I'll probably stick with the 3 in 2012 and focus more on listbuilding.

    When I started I jumped around a bit, but eventually settled on 2 niches. I focused on those 2 for over a year until jumping into a 3rd niche. Focusing was one of the best decisions I made in IM. I liked having 2 niches. 1 is about digital products and the other physical products. I love both areas and working in 2 niches provided variety.
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  • Profile picture of the author GoldPro
    Hi,

    I think it is better to focus on more niches rather than just one. This way you will diversify your knowledge and you can learn of new, better niches.
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  • Profile picture of the author MatthewNeer
    Its always best to stick with one niche until you start making a full time profit from. This way, you'll know what works, and can more easily duplicate the process in your new niche.
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  • Profile picture of the author Deezle
    Generally I say work about 3 niches at a time, especially if it is organic traffic you are using to generate the income. This is just how I do things. It allows me to move between the three and see which ones are progressing the best which also allows you to decide where to focus your efforts. If you just build one site and something happen to that one site then you have to pick up the pieces and you have nothing. Don't put all your eggs in one basic in this business.
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  • Profile picture of the author Miguelito203
    Originally Posted by koreancowboy View Post

    I've been reading a lot lately about how we should all just focus on one niche...while I consider mine to be dating/relationships/marriage, I want to start out with another one, for a variety of reasons.

    Would this be the best way to go, or should I "go with what I know"?
    The dating/relationship niche is quite profitable. That aside, you should bounce around from one niche to the next. You need to stick with one niche until you are making money in it and have been making money on autopilot. You also need to learn what works for you and what doesn't. If you move too quickly, you will repeat the same mistakes over and over again for one niche to the next.

    Joey
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    • Profile picture of the author matthewfermin
      Try to focus on one niche first. By the time you become an expert, you can build 2 to 3 sites at the same time or more.
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      • Profile picture of the author Jnelson
        I think its crucial to choose a niche that is close to your heart and which has little competition rather than to simply follow others. After achieving some success, you can work on other niches which interests you.
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  • Profile picture of the author koreancowboy
    Thanks for all of the advice guys...while I consider myself very knowledgeable in my niche, as far as monetising it goes, I'm simply not there yet. To summarise my IM career, started out in adult, moved to mainstream, stopped doing it for a few years, just got back into it about nine months ago. The game's really changed since I left...

    So, it sounds like I need to pick up where I left off, and go back and focus on dating/relationships until I have that on autopilot. Again, thanks for all of the advice! Warriors rawk!
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  • Profile picture of the author joekoffi
    The key is always to focus then bounce around after gaining solid stands on your niche. Not always a good idea to pick and drop
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  • Profile picture of the author Zabrina
    If you're just getting bored, subniches can help you get interested again. I mean, there are so many dozens of subniches in dating/relationships to explore... geek dating, long-distance dating, age gap dating, gay dating, lesbian dating, transgender dating, poly dating, asexual dating, college dating, divorcee dating... I could go on and on. If you're having trouble monetizing, it could (emphasis on could, as there's lots of possible reasons) be that you're being too generic.
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  • Profile picture of the author mosthost
    The more niches you attempt to take on, the higher your costs. Not only that, you lose focus. That's no good because the ability to concentrate on one subject is what helps us push through competition.

    Master one subject only. That's my humble advice
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    • Profile picture of the author Tom Ryan
      I'd focus on one niche until you've got your processes down. This way you will know better what works and what doesn't, then you can apply it to additional niches.
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  • Profile picture of the author t0mmy
    lots of people always say to focus on one thing and get real good at it, i guess thats a good way to go about things for some people....

    I like to do a few things at once it keeps me motivated, i have a couple of long term projects i would class as my "main" projects, but then at the same time I'm always trying out new stuff and methods all the time - sometimes you find a little golden nugget doing this
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  • Profile picture of the author imdomination
    Definitely stick with the one niche that you know. I like to do this with everything I do. If you know your niche 100%, you're ahead of all the other people that jump from niche to niche and start from scratch all over every time.
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  • Profile picture of the author Deezle
    Considering that you might be new. I am going to add to what I previously said. If you are just starting out you probably should stick to just one niche for now. Until you are able to scale things up one niche at a time is best. However over time it is good to diversify.
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  • Profile picture of the author jasono
    Focus on one area first until you are successful and very expert on it. I also suggest you do another niche only when you are getting passive income from your the niche you are promoting.
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  • Profile picture of the author sbucciarel
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    I've never stuck with just one niche. It's important to do each one completely though and not just bounce around from niche to niche doing a half ass job on each one. If you think you can devote the time and energy to another niche, go for it. You do not have to be passionate about each niche you go into. Do the research for niches that you know less about.
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  • Profile picture of the author Law guy
    There is nothing inherently wrong with expanding into other niches. Where people go wrong is chasing different monetization methods without perfecting, or at the very least mastering, a single one.
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  • Profile picture of the author profit2day
    Having more than will site will help when it comes to the never ending updates. If your site is making money then suddenly falls off of the search engine planet, you would have back up sites in different niches.

    Actually dating, relationships and marriage can be 3 different niches. Start with one, then as they say rinse and repeat.

    Carol
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  • Profile picture of the author ProScribe
    The niche that you mention is as others have pointed out actually multiple niches. With very different target markets.

    When I started IM I focused on a lot of different niches, but I have focused in on one niche and have found that to work a lot better for me.
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  • Profile picture of the author JerrickYeoh
    Make sure the niche you confirm is profitable , then dun mind to work on it while it less competitors.
    But those keywords dating/relationships/marriage are not niche enough . I believe you still able to get high competitive with those keywords.
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  • Profile picture of the author linkwarrior
    It does not necessarily have to be what you know. Although that would help a lot but I've seen people who are still successful with a niche that is not that familiar to them. So it actually depends on you.
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