One Mega Review Site or Many Separate Sites?

It is important to cut your costs anywhere you can. I would recommend having a generic reviews domain name and having individual pages for each review. That way you can still build backlinks to your main domain, and also optimize the individual review pages.

SEO and link building are crucial. I dont see how you can have a successful link building campaign with many review sites(you could but much more efficient to have one domain and concentrate on building links to only that domain).

Good Luck

Mark Jones

I hate when you get giggle-slapped! :p

Well a whole lot depends upon where you're at now with your domains and if they all tie together. I spent a small fortune (for me) checking keywords and buying lots of niche sniper domains in mid-2010, a year later I had done nothing with many of them and wish I'd never gone down that route.

I am convinced that the way to build a business, as opposed to making a fast buck on the crest of a wave, is to build an authority site. I think the days of an EMD having immense sway with Google are on the way out.

In fact, I'd go so far as to say that if the keyword being targeted was xyzcamera then xyzcamera.com could well lose out to camerareviews.com/xyzcamera, if camerareviews.com was an authority site and optimised the page in the same way as the sniper site.

The key, I believe, is optimising a page for a single keyword. Treat that page as if it were a separate entity from the rest of the site, then after the onpage SEO is a good as can be you add the extra boost that a sniper site can't compete with, which is good relevant internal cross-linking.

So if possible, I'd suggest finding a domain name that will encompass the niche, as in the cameras example above. However, it probably doesn't even matter if the domain name is particularly relevant, as long as the keyword is in the URL and all other relevant places. This may go against some other people's opinions, it is just mine, so don't take it as fact!

Individual sites cost money each year and extra work is involved in monitoring them, which all adds up. Then they each need to be set up and although this can be outsourced it is time consuming, despite how quick and easy everyone tells you it is. It also takes a lot more time, the minutes soon add up to hours, logging in to each site and checking all is well, updating WordPress and Plugins etc.

I'd take additional sniper sites as being supportive of the main site, but wouldn't focus on those to start with, or the authority site will never get its authority. Also bear in mind that if the sniper sites are going to appear disconnected from the main site, you'll need to use different IP addresses which is additional hosting costs.

Bottom line ... focus now on a single site, if you're intending to set up a long term business. Don't be tempted to spread yourself thin over all the sites you've registered.

Barefoot

That's an affiliate website described in three lines - good job.

Kenj