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How do I see what AD position I have on FB?

by severt
4 replies
Hi,

I starting a FB advertising campaign but the CTR is very bad.
This could be because of my image, my AD text or simply because it's
in a very bad position so people don't even see it.

I've looked into the statistics but I can't find out what my AD position is.
Is there a way to find this out?

I've already upgraded my CPM bid, but the actual price I pay is much lower.. So maybe this means I'm already in the top position?

Thank you,
Dennis
#position
  • Profile picture of the author TheZafraGroup
    There are no positions in FB ads. They just show and sometimes don't show it. If you just started an ad, I recommend you start with CPC then when you have a high clickthrough rate, switch to CPM.

    Just so you know, the image is 70% of the ad so this is the most important part. Make sure you use an image that will stand out and encourage people to click. The headline is 20% and 10% for the ad copy. So what you do is change the image 1st since it's the most important.

    Another problem could be the targetting. You could be targeting the wrong crowd which is why your CTR is low. Try not to keep your reach too high. 10,000 is already good.

    Just keep track of your impressions and clicks. My suggestion is to start with CPC and once your CTR is around .100 or higher, switch to CPM when your ad is already doing good.
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  • Profile picture of the author TheZafraGroup
    There are no positions in FB ads. They just show and sometimes don't show it. If you just started an ad, I recommend you start with CPC then when you have a high clickthrough rate, switch to CPM.

    Just so you know, the image is 70% of the ad so this is the most important part. Make sure you use an image that will stand out and encourage people to click. The headline is 20% and 10% for the ad copy. So what you do is change the image 1st since it's the most important.

    Another problem could be the targetting. You could be targeting the wrong crowd which is why your CTR is low. Try not to keep your reach too high. 10,000 is already good.

    Just keep track of your impressions and clicks. My suggestion is to start with CPC and once your CTR is around .100 or higher, switch to CPM when your ad is already doing good.
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    • Profile picture of the author carter3
      Originally Posted by TheZafraGroup View Post

      There are no positions in FB ads. They just show and sometimes don't show it. If you just started an ad, I recommend you start with CPC then when you have a high clickthrough rate, switch to CPM.

      Just so you know, the image is 70% of the ad so this is the most important part. Make sure you use an image that will stand out and encourage people to click. The headline is 20% and 10% for the ad copy. So what you do is change the image 1st since it's the most important.

      Another problem could be the targetting. You could be targeting the wrong crowd which is why your CTR is low. Try not to keep your reach too high. 10,000 is already good.

      Just keep track of your impressions and clicks. My suggestion is to start with CPC and once your CTR is around .100 or higher, switch to CPM when your ad is already doing good.

      Like TheZafraGroup said There is no position specified for any AD to show...It is advisable that you create different ads with different attractive images and watch them, remove the once that are not doing well until you find the right ad
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  • Profile picture of the author TheZafraGroup
    Exactly. Have at least 3-4 ads running with 4 different images. Try changing the likes and interests. Don't stack too many. That's one mistake I learned from while doing fb ppc. Keep track of your ads the one that out performs the rest will be the one running and the others will be paused.
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