New Improved !*Stupidly Simple*! Offline Consulting- Brain Dead Easy!
This is not some knock off post. There is real gold here. Take a minute and find it for yourself!
Overview:
1) Contacting ideas that overcome client doubt
2) Managing Contracts - MONTHLY FEES!
3) OUTSOURCING- This is critical for sustainability
Starting on the path of Offline Consulting can seem like such a complicated issue. It may first appear to you that you need to master something in order to do it right, but the truth is that all it takes is your ability to want something more than you fear getting it. It's that simple.
You want to be an offline consultant, but what if you say something stupid? what if the client asks you a question you don't know the answer to? How are you going to ask for a big check when you don't really know how to be a consultant?
The answer is easier than you can imagine.
You don't sell at all. That's right. No selling anywhere at any time.
What? How do you get the check if you don't prove the value?
ANSWER: Teach
Teaching overcomes selling in conversion every time.
Test Question:
Can you teach me to set up an autoresponder account? Can you teach me how to put a message in it? Can you teach me how to put the form code in a website?
If you answered Yes, Congratulations, you just earned:
Level 1 Offline Consultant - grab your sword and let's move on
(If you answered no, Please see Awebers complete video tutorial series on using an autoresponder and come back and re-test!)
Test Question:
Can you ask me if I am getting all the sales I want from my website? Can you ask me if I would like to be able to tell all my customers in the whole city about my specials in a single day? Can you ask me if I would like to learn how to save 50% or more on my advertising expenses and INCREASE my sales at the same time?
If you answered Yes, Congratulations, you just earned:
Level 2 Offline Consultant - Get ready to find TREASURE!
Test Question:
Can you charge me a certain amount of money to get this service going? Can you set up a paypal subscription button where I can pay on an automatic monthly payment plan to keep the services running smoothly you set up for me? Can you visit me and ask me if I am doing ok and see if I need anything else?
If you answered Yes, Congratulations, you just earned:
Level 3 Offline Consultant - More Treasure Awaits You!!
Test information -
The keys to getting into a teaching position with another person are very easy to use. Keep in mind that the right questions asked in the right way establish you as a teacher.
If you use promotional tools, these also assist you in overcoming any initial objections, because you are not selling anything, you are asking intelligent questions that the business owner has been asking themselves and wants answers to anyway.
I strongly suggest you use a website with an opt-in form. This is a simple way to show a client visually how the process of direct response email marketing can work.
There was a time when you wanted to drive a car but didn't know how. Someone showed you brakes, steering and everything else. Before that you knew you wanted to drive, but didn't know how.
Same deal here. Business owners want to know how to get the most out of the internet but don't know how. You just teach them.
Connect the idea of automatic pre-made messaging, with traffic generation and then product offers from their business, and you will see all doubt fade from their mind and then hold you in very high regard.
The best way to do this is to put them through the experience of being a customer getting emails to buy stuff. When you show them your website, and you show them your opt-in box, ask them to join the form to learn about how to increase their sales and save money on advertising. They WILL do it.
The point is that a website is the fastest and easiest and best way to instantly convince your client that you know what you are talking about. It does the job of vouching for your credibility.
After that, put messages in your autoresponder that will educate them on direct response email marketing. Show them other companies that are very successful who use direct response email marketing and are growing healthy profits.
The experience of joining your opt-in form,.. and getting educational emails and emails offering service are enough to knock over the most resistant client.
Best of all.. unless they unsubscribe, they are on YOUR list!
Now you can market to them even after they are engaged clients. Always think of your up sells. Always plan an offer for the new month and a run of education about internet marketing for your new clients and they will love you.
Test Question:
Can you teach instead of sell?
If you answered Yes, Congratulations, you just earned:
Level 4 Offline Consultant - You are about to OWN your Castle!
Test Information-
Monthly Fees
It has been suggested that a range of between $50 and $150 is used for monthly maintenance fees. I am comfortable with $97 a month and I deliver value without doing anything more than what it took to set the account up.
Monthly fees are an important part of the process and you need to assume the acceptance of the fees. When and if you are asked about what the fees are for you should say that is what it costs to maintain the list service. Nothing more.
You can choose to or choose not to add additional value to the monthly fee. I choose not to add anything else so that I am able to reduce my monthly workload and just focus on getting more accounts.
Test Question:
Can you confidently ask for money for offering great value to clients!?!
If you answered Yes, Congratulations, you just earned:
Level 5 Offline Consultant - You May Now Hire HENCHMEN!
Test Information-
Outsourcing
The final piece in your out of the box week 1 success story is good outsourcing.
You will need people who-
Can build a websites from scratch / use templates / both
Can write educational / offer based autoresponder emails
Your outsourcing agents should-
be able to make or find video outsourcing
be able to make or find audio outsourcing
These services are available to you and closer than you might think. The warrior forum here has many talented people who can provide many of the outsourcing services you are looking for, so start here.
Look in the warrior classifieds
Look in the warrior website design section
Look in the Warriors for hire section
If you do this and can find people and establish basic good working relations with them:
Congratulations!! You are now an Awesome Offline Consultant!
Cheers!
Chris Endres
American Business Awards: Named one of their "Marketers of the Year"
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