New Improved !*Stupidly Simple*! Offline Consulting- Brain Dead Easy!

20 replies
Hi Warriors,

This is not some knock off post. There is real gold here. Take a minute and find it for yourself!

Overview:

1) Contacting ideas that overcome client doubt

2) Managing Contracts - MONTHLY FEES!

3) OUTSOURCING- This is critical for sustainability


Starting on the path of Offline Consulting can seem like such a complicated issue. It may first appear to you that you need to master something in order to do it right, but the truth is that all it takes is your ability to want something more than you fear getting it. It's that simple.

You want to be an offline consultant, but what if you say something stupid? what if the client asks you a question you don't know the answer to? How are you going to ask for a big check when you don't really know how to be a consultant?

The answer is easier than you can imagine.

You don't sell at all. That's right. No selling anywhere at any time.

What? How do you get the check if you don't prove the value?

ANSWER: Teach

Teaching overcomes selling in conversion every time.


Test Question:

Can you teach me to set up an autoresponder account? Can you teach me how to put a message in it? Can you teach me how to put the form code in a website?

If you answered Yes, Congratulations, you just earned:

Level 1 Offline Consultant - grab your sword and let's move on

(If you answered no, Please see Awebers complete video tutorial series on using an autoresponder and come back and re-test!)


Test Question:

Can you ask me if I am getting all the sales I want from my website? Can you ask me if I would like to be able to tell all my customers in the whole city about my specials in a single day? Can you ask me if I would like to learn how to save 50% or more on my advertising expenses and INCREASE my sales at the same time?

If you answered Yes, Congratulations, you just earned:

Level 2 Offline Consultant - Get ready to find TREASURE!


Test Question:

Can you charge me a certain amount of money to get this service going? Can you set up a paypal subscription button where I can pay on an automatic monthly payment plan to keep the services running smoothly you set up for me? Can you visit me and ask me if I am doing ok and see if I need anything else?

If you answered Yes, Congratulations, you just earned:

Level 3 Offline Consultant - More Treasure Awaits You!!


Test information -

The keys to getting into a teaching position with another person are very easy to use. Keep in mind that the right questions asked in the right way establish you as a teacher.

If you use promotional tools, these also assist you in overcoming any initial objections, because you are not selling anything, you are asking intelligent questions that the business owner has been asking themselves and wants answers to anyway.

I strongly suggest you use a website with an opt-in form. This is a simple way to show a client visually how the process of direct response email marketing can work.

There was a time when you wanted to drive a car but didn't know how. Someone showed you brakes, steering and everything else. Before that you knew you wanted to drive, but didn't know how.

Same deal here. Business owners want to know how to get the most out of the internet but don't know how. You just teach them.

Connect the idea of automatic pre-made messaging, with traffic generation and then product offers from their business, and you will see all doubt fade from their mind and then hold you in very high regard.

The best way to do this is to put them through the experience of being a customer getting emails to buy stuff. When you show them your website, and you show them your opt-in box, ask them to join the form to learn about how to increase their sales and save money on advertising. They WILL do it.

The point is that a website is the fastest and easiest and best way to instantly convince your client that you know what you are talking about. It does the job of vouching for your credibility.

After that, put messages in your autoresponder that will educate them on direct response email marketing. Show them other companies that are very successful who use direct response email marketing and are growing healthy profits.

The experience of joining your opt-in form,.. and getting educational emails and emails offering service are enough to knock over the most resistant client.

Best of all.. unless they unsubscribe, they are on YOUR list!

Now you can market to them even after they are engaged clients. Always think of your up sells. Always plan an offer for the new month and a run of education about internet marketing for your new clients and they will love you.


Test Question:

Can you teach instead of sell?


If you answered Yes, Congratulations, you just earned:


Level 4 Offline Consultant - You are about to OWN your Castle!


Test Information-

Monthly Fees

It has been suggested that a range of between $50 and $150 is used for monthly maintenance fees. I am comfortable with $97 a month and I deliver value without doing anything more than what it took to set the account up.

Monthly fees are an important part of the process and you need to assume the acceptance of the fees. When and if you are asked about what the fees are for you should say that is what it costs to maintain the list service. Nothing more.

You can choose to or choose not to add additional value to the monthly fee. I choose not to add anything else so that I am able to reduce my monthly workload and just focus on getting more accounts.

Test Question:

Can you confidently ask for money for offering great value to clients!?!

If you answered Yes, Congratulations, you just earned:

Level 5 Offline Consultant - You May Now Hire HENCHMEN!


Test Information-

Outsourcing

The final piece in your out of the box week 1 success story is good outsourcing.

You will need people who-

Can build a websites from scratch / use templates / both

Can write educational / offer based autoresponder emails


Your outsourcing agents should-

be able to make or find video outsourcing

be able to make or find audio outsourcing


These services are available to you and closer than you might think. The warrior forum here has many talented people who can provide many of the outsourcing services you are looking for, so start here.

Look in the warrior classifieds

Look in the warrior website design section

Look in the Warriors for hire section

If you do this and can find people and establish basic good working relations with them:

Congratulations!! You are now an
Awesome Offline Consultant!

Cheers!

Chris Endres
#brain #chris endres #consulting #dead #easy #improved #offline #offline consulting #simple #stupidly #stupidly simple
  • Profile picture of the author MouseandMice
    Agreed. I think that the main problem people have is with TAKING ACTION.

    After that, its a walk in the park
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    • Profile picture of the author intratec10
      Originally Posted by MouseandMice View Post

      Agreed. I think that the main problem people have is with TAKING ACTION.

      After that, its a walk in the park

      I second, third, and fourth this...
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  • Profile picture of the author Chris Endres
    Paul Meyers has a thread going about people being like sheep. Says people are apt to act more in line with the crowd rather than independently.

    I guess that makes it good to be a Warrior no?

    I just really believe in using a website for establishing your credibility with your clients. I have witnessed now first hand as people using a website to establish themselves as consultants have pulled down $50,000 accounts and everything else as well.
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  • Profile picture of the author RockstarBen
    Thanks Chris! Great Post!

    I'd like to add that it really is that easy!

    Over 90% of my business is offline. The hard part is getting the appointment, the easy part is meeting with a prospect and helping them out. Just listen to what they have to say. It really is not hard to get people to talk about their biggest passion in life - for entrepreneurs, that is their business...

    Never look at it as a sales call - it is an opportunity call. Here's a mental exercise: pretend it is a video game where you have unlimited lives. The word "No" sucks, but it really is just a word - no real harm will come to you from being told no.

    I need to get to bed, but I will post my typical weekly 5-step regimen, which simplifies the offline business model...

    Thanks Again, Chris!
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  • Profile picture of the author Darrel Hawes
    Chris,

    For $97, are you including an autoresponder service...

    ...or asking the client to sign up and pay for their own account (with Aweber, for example)?

    - Darrel

    P.S. We need to meet sometime.. we live in the same general region!
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    • Profile picture of the author Chris Endres
      Originally Posted by Darrel Hawes View Post

      Chris,

      For $97, are you including an autoresponder service...

      ...or asking the client to sign up and pay for their own account (with Aweber, for example)?

      - Darrel

      P.S. We need to meet sometime.. we live in the same general region!
      Yes Darrel,

      My position is that it is worth $97 to keep the list maintained and running even though it is a list developing in my personal Autoresponder. I am basically taking David Preston's lead in this because he told me it was the right way to go.

      All I had to do was choose my price point. David said that when he feels good about it he charges $150 a month in maintenance, and other times less.

      I take the emails I am sent and install them in the sequence or broadcast specials and that is a part of the value as well.

      Hope that helps
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      • Profile picture of the author madison_avenue
        Originally Posted by Chris Endres View Post

        Yes Darrel,

        My position is that it is worth $97 to keep the list maintained and running even though it is a list developing in my personal Autoresponder. I am basically taking David Preston's lead in this because he told me it was the right way to go.

        All I had to do was choose my price point. David said that when he feels good about it he charges $150 a month in maintenance, and other times less.

        I take the emails I am sent and install them in the sequence or broadcast specials and that is a part of the value as well.

        Hope that helps
        Terrific post Chris, much appreciated. I wanted to ask do you actually write the emails for your client or do they write them themselves?

        How many clients can you run on a basic aweber account? I am thinking if you send out 2 emails a month to a list of 1000, that's 2000 emails: If you have 10 clients that's 20,000 emails per month.

        all the best
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  • Profile picture of the author Tim_Carter
    On another note - I remember you being a big cheerleader for ASD.
    We tried to tell you.

    Nice to see you are turning over a new leaf and contributing useful information..
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    • Profile picture of the author Tom B
      Banned
      Originally Posted by Tim_Carter View Post

      On another note - I remember you being a big cheerleader for ASD.
      We tried to tell you.

      Nice to see you are turning over a new leaf and contributing useful information..
      Does that make you feel better?

      Maybe you could have just bit your tongue and be a better person than saying "I told you so", eh?
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    • Profile picture of the author AndrewCavanagh
      While it can be helpful you don't need a website to get clients in the offline business world who will pay you to help them with their online marketing.

      Also in some cases it can be a trap.

      The quickest way to get hired is to just go talk to business owners...

      I've taught literally thousands of people in this niche and the people who make the money the fastest are those who just go and talk to business owners.

      It really is as simple as that.

      Any kind of internet marketing that you can do or you can outsource that will help a brick and mortar business make more sales and profits you can charge a business owner for.

      Is it helpful to have a website and it's certainly something you should put on your to do list...especially if you're not doing anything else.

      But you don't need one to get hired and please don't start thinking that if you have a website business owners are going to beat a path to your door to hire you.

      The key to this whole business model is to get out there and take action that puts you in touch with business owners NOW.

      You can use mail, email, phone but the quickest way is just to go talk to them...and in particular start by talking to business owners you already know, business owners you're buying from and business owners your friends know.

      Kindest regards,
      Andrew Cavanagh
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  • Profile picture of the author bgmacaw
    Originally Posted by Chris Endres View Post

    You don't sell at all. That's right. No selling anywhere at any time.
    All this and no mention of closing the sale? If you don't close, you don't sell. All you'll get from it is a nice bit of schmoozing with a business owner. Even worse, you might convince them that they need a service like you mentioned but, because you didn't close them, they buy it from someone else. You are there to sell your services so sell them. Remember that either you're going to sell them on your service or they're going to sell you on why they can't use it. Either way, a sale is made. You won't sell everybody, you may not even sell to the majority, you don't have to use high pressure "time share" sales tricks to close a client, but if you don't close effectively you'll be very lucky to sell anything at all.
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    • Profile picture of the author Chris Endres
      Originally Posted by bgmacaw View Post

      All this and no mention of closing the sale? If you don't close, you don't sell. All you'll get from it is a nice bit of schmoozing with a business owner. Even worse, you might convince them that they need a service like you mentioned but, because you didn't close them, they buy it from someone else. You are there to sell your services so sell them. Remember that either you're going to sell them on your service or they're going to sell you on why they can't use it. Either way, a sale is made. You won't sell everybody, you may not even sell to the majority, you don't have to use high pressure "time share" sales tricks to close a client, but if you don't close effectively you'll be very lucky to sell anything at all.
      That's a great point,

      I use the 15 day free trial to close the sale in my city. I use the 15 day free trial because I believe in giving before I ask to receive from my client.

      When I give them quality advertising, a growing list, my time and effort and a report from the service growing the list showing them the results and where it can go(meaning saving advertising dollars), I get a bigger check.

      Then I get an easy acceptance of the $97 a month maintenance fee.

      And all for the cost of no dollars and doing business a little differently.

      So, closing sales is easy provided you have established value. This can be an easy transaction as Andrew and David have pointed out but when you are going for the $1,500 $2,500 $5,000 checks and up I prefer to cover my bases and increase my chances of a check.

      I am interested to hear ways other people are finding success in closing larger sales, I know mine works so what else is converting well?
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    • Profile picture of the author Chris Endres
      Originally Posted by lburrell View Post

      very good post mate! thanks!!!

      What would you say your avg charge to a customer for building their website?
      So far most of my sales have been for the Squeeze page / optimized domain name redirect pac at $1,500 (there's also autoresponder setup and code install, stuff that sounds tough but isn't)

      $2,500 gets them a new small website plus the previous pac, $5k gets all 3 packs and a bigger site.
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  • Profile picture of the author trom771
    Great post Chris! Personally, I think $97 a month is WAY too low, especially when you consider the VALUE that the client should get from this type of service.

    If they decided to do it themselves, it would cost them $20/month just for the Aweber account. Then, they would have to learn how to do it, start writing all emails, handle the management, etc. I would guess that 95% of them do not have the desire nor time to do any of this.

    Basically, at your price point...they are hiring you for $77 month ($97-20). I would think that this would be worth a LOT more to them in the long run.
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  • Profile picture of the author John W.G.
    Chris,

    This is excellent if you show them how to setup their aweber account
    and they are putting the optin form on their website and paying aweber
    then what are they paying you for?

    John
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    • Profile picture of the author Scott Burton
      Originally Posted by John Gottshall View Post

      Chris,

      This is excellent if you show them how to setup their aweber account
      and they are putting the optin form on their website and paying aweber
      then what are they paying you for?

      John
      I could think of a few things.

      Handholding - Their 'expert' is there to make sure they "don't break it"
      Hosting - Many business owners don't understand hosting well enough to understand what they need.
      Site Maintenance and Updates - Akin to the handholding above, their 'expert' makes the changes for them, make sure the site stays properly secured, handles unforeseen problems such as if the host has a problem.
      Further expertise - You can continue to improve their results over at least a few months, since it will usually take time for changes to really sink in (for SEO purposes, or for adapting to customer needs)

      Just a few of the things that come to my mind.
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      (We all need a break from what we do for a living. I thought it was time my signature got a break too)

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      • Profile picture of the author SMS
        Very interesting, Chris. Thanks
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  • Profile picture of the author Efrain Hernandez
    A very motivational post indeed. Printed it for future reference, thanks!
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