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Funny Money. Louis CK Invades Internet Marketing

by Ross Bowring
7 replies
That's right...

Certified funny man Louis CK is trying his hand at Internet Marketing and it's working out rather well indeed.

You can read his earnings claims in the link below...

Any lessons in here my brothers and sisters?

I think so... but I'm on deadline, so you go first :-)

https://buy.louisck.net/statement

--- Ross
#funny #internet #invades #louis #marketing #money
  • Profile picture of the author J Bold
    I read his post. Fricking awesome.

    Everyone wins. He gives it at a true "WSO" price or should I say Louis CK Special Offer (LCKSO?) price and he makes bank doing it. $5? Great deal for his fans. I have no reason to buy it but really nice to see him succeed with this, indeed.

    Obviously he's not your normal internet marketer and he has a large, large established fan base after years of work already, but still cool nonetheless to see a celebrity comedian do something like this.
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    • Profile picture of the author CDarklock
      Originally Posted by redicelander View Post

      I have no reason to buy it
      Being a huge Louis CK fan anyway, I bought it. You should buy it too, if only for the principle of the thing.
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      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author JennyBizz
    I'm buying it! I heard his interview with Terry Gross a few nights ago where he talked about his decision to sell this one via the Internet. Spectacular!
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  • Profile picture of the author Brendan Vraibel
    Interesting marketing indeed. It looks like a success from the outside but if you take him for his word he says he could've made more money had he went the traditional route. Hopefully sales will continue to pour in and maybe we'll start to see a trend where we can get discounted products right from the artists.

    Either way, the marketing plan worked for me. I can't pass up anything Louis C.K. at $5.
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    • Profile picture of the author Ross Bowring
      Originally Posted by Brendan Vraibel View Post

      Hopefully sales will continue to pour in and maybe we'll start to see a trend where we can get discounted products right from the artists.
      That would be great to see.

      --- Ross
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  • Profile picture of the author Matt Ward
    The thing is, it seems as though these methods can and do work, they don't generate quite as much profit as traditional methods. One could look to Radiohead for a similar example: they released one of their albums (In Rainbows) digitally on a "pay what you want" model. While it got a ton of attention and they were happy with the results, they didn't do this for their subsequent release(s). It seems as though this is probably the future, but maybe not the near future.

    These kind of results would be great for an unknown, but then again, unless some type of video went viral it wouldn't have any success at all.
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    "Keep moving forward."
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    • Profile picture of the author Ross Bowring
      Originally Posted by Matt Ward View Post

      One could look to Radiohead for a similar example: they released one of their albums (In Rainbows) digitally on a "pay what you want" model. While it got a ton of attention and they were happy with the results, they didn't do this for their subsequent release(s).
      Yeah, I remember all the hoopla over Radiohead doing something similar. There's a beauty to cutting out the middleman.

      --- Ross
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