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a squeeze page or a website

by zonkow
13 replies
What do you use to to capture e-mails, a squeeze page or a website (or a blog)?
Which is better?
#page #squeeze #website
  • Profile picture of the author sirtiman
    Squeeze page is better option.
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  • Profile picture of the author JoeDRL
    Yeah, I would use a squeeze page since it is made exactly for this reason: getting email addresses.

    There are some that are free out there such as: freesqueezepagetemplate [dot] net
    Which is very good and beautiful!
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  • Profile picture of the author angiedc
    I drive traffic to my squeeze page, but also have an opt-in box on every page of my blog as well.
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    Check out my latest blog post here.

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  • Profile picture of the author Big Al
    I think you should use both -- but then it depends on where you're getting your traffic from.

    A squeeze page with the right offer should convert traffic in most niche places and a blog is great for targeting a variety of keywords and keeping the search engines happy. You can always put a squeeze page on your index page and put a blog on yourdomain.com/blog
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    • Profile picture of the author wordwizard
      I use all of the above. Squeeze pages are ideal, of course, but I also have sign-up forms all over my blogs.

      About the idea of putting a sign-up form on my main page of my site and then the blog elsewhere - I'm a bit concerned that people who would like to visit my blog may not remember where to find it and I might lose visitors...

      Of course they'd be on my list, and if I mention my blog posts often enough, they probably figure it out. But still...

      So instead, i often make my top post a sticky and a squeeze-page like post, and/or I set up a html page separately, such as MyWebsiteName.com/freereport.html as I did on my traffic galore blog.

      I'm constantly experimenting though...
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  • Profile picture of the author John Alves
    Originally Posted by zonkow View Post

    What do you use to to capture e-mails, a squeeze page or a website (or a blog)?
    Which is better?
    A squeeze page is better for capturing email addresses because there is less information on the page. You can have a stronger call to action and get people to notice the opt in box without getting distracted. If you are trying to get high rankings in search engines, a blog is better because you need to have content to be able to get ranked well.

    Squeeze page is good for PPC, article marketing, and ppv traffic.
    Blog is good for SEO.

    You should actually have both because it is good to have multiple streams of traffic.
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    • Profile picture of the author Alexa Smith
      Banned
      Wanting to learn the answer to this myself, last year, I split-tested, in each of four entirely unrelated niches, over a 6-month period.

      I found that in all four I built a bigger list from the squeeze pages but earned more money from the resulting lists built without them (i.e. with just a prominently incentivized opt-in on a landing-page of a content-rich site/blog). So I don't use squeeze pages any more.

      I think the specific mistake to avoid, here, is the assumption (because that's all it is) that building a bigger list will necessarily lead to more long-term income. When I tested, I actually found the exact opposite, independently, four times over, in each of four unrelated niches.
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      • Profile picture of the author David Keith
        Originally Posted by Alexa Smith View Post

        Wanting to learn the answer to this myself, last year, I split-tested, in each of four entirely unrelated niches, over a 6-month period.

        I found that in all four I built a bigger list from the squeeze pages but earned more money from the resulting lists built without them (i.e. with just a prominently incentivized opt-in on a landing-page of a content-rich site/blog). So I don't use squeeze pages any more.

        I think the specific mistake to avoid, here, is the assumption (because that's all it is) that building a bigger list will necessarily lead to more long-term income. When I tested, I actually found the exact opposite, independently, four times over, in each of four unrelated niches.

        i have also seen similar results, but for me, i am actually making about the same money overall from my "non squeeze page lists" but i am making more per subscriber.

        in general squeeze pages give people more of an incentive to optin than normal pages with an optin box. this means that squeeze page visitors usually just want to get the freebie.

        i am also not convinced that its not possible to increase the profit from squeeze page generated lists.

        profiting from your list is really about meeting the expectations of your list and building some sort of a relationship with them that makes them trust you.

        so basically the same email AR series that converts normal optin subscriber into money, might not perform as well when used with a squeeze page (highly incentivised) optin subscriber.
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  • Profile picture of the author Exire
    If you don't already have a blog--or you don't plan to create and sustain one to gather an audience--then a squeeze page is the best option. If you already have a blog that has visitors then there's no reason you could put a pop-over/up or an opt in form on your blog.

    The best option would be to use both so that you can send "cold" traffic to the squeeze page and use your blog to get your readers to subscribe to your list.
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    • Profile picture of the author steppinonup
      Thanks Alexa Smith for your split testing results. Really opened my eyes to this. Thanks again.
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    • Profile picture of the author Kal Sallam
      Originally Posted by Exire View Post

      If you don't already have a blog--or you don't plan to create and sustain one to gather an audience--then a squeeze page is the best option. If you already have a blog that has visitors then there's no reason you could put a pop-over/up or an opt in form on your blog.

      The best option would be to use both so that you can send "cold" traffic to the squeeze page and use your blog to get your readers to subscribe to your list.
      And I second that.

      Using both would be a smarter choice.

      Remember to work smart and not too hard.
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  • Profile picture of the author Miguelito203
    Originally Posted by zonkow View Post

    What do you use to to capture e-mails, a squeeze page or a website (or a blog)?
    Which is better?
    You could have a niche blog with an opt-in form on it to capture people's information. Once your site is ranked in the search engines and getting traffic, you will get some people who come across your site signing up to your list without having to do anything at all. There are, of course, other methods you could use to get people to sign up to your list as well.

    Joey
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  • Profile picture of the author RutledgeGroup
    I agree, both are important, but start out with a squeeze page.
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