Sales Page or Landing Page? These Results Might Surprise You!

16 replies
I have always been under the impression that you should send your traffic to a landing page rather than a sales page. Even though I get many emails every day where the links go right to a sales page, I continued to send my traffic, from my list or otherwise, to a landing page for a "soft sell". I would provide content, like a video or blog post instead of sending my subscribers right to the sales page.

Well, after receiving many emails where this wasn't the case, I began to wonder whether I was losing sales and leaving money on the table. I mean, all of these other marketers must be onto something.

So, I conducted a little experiment:

1. I chose a Clickbank product with a really nice sales page. I bought the product so I could write an informed review.

2. I wrote a review complete with a review video and posted it to my blog.

3. I divided my list into two equal segments of 5000 subscribers each (my list is a little more than 10,000).

4. I sent the first segment to the landing page.

5. I sent the second segment right to the sales page.

Ready for the results?


Landing page: 4 sales

Sales Page: 9 sales


I now believe that direct sales page traffic is best (at least when it ocmes to email marketing).
#landing #page #results #sales #surprise
  • Profile picture of the author kfm24
    wow this is phenomenal nicheblogger. I will keep this in mind once I start selling to my list. thank you my friend
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    • Profile picture of the author nicheblogger75
      Originally Posted by kfm24 View Post

      wow this is phenomenal nicheblogger. I will keep this in mind once I start selling to my list. thank you my friend
      To be completely honest, I totally expected the results to be the other way around. I've always been under the impression that a landing page is better. I used to feel bad sending the traffic right to a sales page, but it seems to be the things that most marketers are doing.

      I very rarely get emails where I'm directed to a blog post or other content. It's usually straight to the sales page. Is this a good thing? I really don't know at this point.
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  • Thanks for sharing but I'm not sure if we can generalize your results for every niche and every sales/landing page. There are tons of variables there and the sample size isn't that big either. Besides, just a one-time sale is not necessarily as valuable as building an ongoing relationship with your list
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    • Profile picture of the author nicheblogger75
      Originally Posted by AuthenticHealthCoaching View Post

      Thanks for sharing but I'm not sure if we can generalize your results for every niche and every sales/landing page. There are tons of variables there and the sample size isn't that big either. Besides, just a one-time sale is not necessarily as valuable as building an ongoing relationship with your list
      I hear what you're saying. My niche is Internet Marketing. I could try another like experiment, and if the results are the same, it will prove (at least to me), that I was leaving lots of money on the table by sending my subs to landing/pre-sell pages. I think the sample size is adequate, however, if the results are similar after two tries.
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  • Profile picture of the author MatthewNeer
    Yeah, its funny you say this because many times we are taught to give a good review first and then sell after a landing page.

    When in fact, we see all the top marketers, the guys making 4 and 5 figure paydays in Clickbank simply blasting out offers left and right, straight to the sales page.

    The reason for that is because it cuts out the middle man and gets straight to the point. People dont have time to sit around for a good hour listening to presell content and then to a sales page.

    It simply just makes more sense to let the sales page do its job and presell with email copy.
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  • Profile picture of the author Eddie Titan
    Originally Posted by nicheblogger75 View Post

    I now believe that direct sales page traffic is best (at least when it ocmes to email marketing).
    You should only assume that direct sales is better for the product you promoted. You have too many factors to make that kind of generalization.

    Although, I would not send my subscribers to a landing page. They are already on my list. Develop a good relationship with your list, build some hype around the product you are promoting, and shoot it to them in an email.
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    • Profile picture of the author nicheblogger75
      Originally Posted by Eddie Titan View Post

      You should only assume that direct sales is better for the product you promoted. You have too many factors to make that kind of generalization.

      Although, I would not send my subscribers to a landing page. They are already on my list. Develop a good relationship with your list, build some hype around the product you are promoting, and shoot it to them in an email.
      I agree there are some factors still left out in the open. It would be interesting to try a different product, or maybe a product with say, just a video on the sales page.

      I'll tell you one thing I know, and that's that I have very bad luck wiht those products where you have to get through a 5-10 minute video in order for a "buy now" button to appear. My list doesn't jump on those at all.

      I know video is supposed to be the big thing, but the products I sell most of have the traditional sales pages with great written copy. Go figure...
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  • Profile picture of the author sgoerger
    Interesting stuff nicheblogger, although I kind of wonder the same thing, if they are your subscribers already, why are you sending them to a soft sell kind of page again? Get those people an offer! But then again I don't have a 10,000 list, so I shouldn't really talk :0

    One thing I have noticed lately, mostly related to this, is that people offering solo ads really do not want to send to sales pages - they want to send to optins only. I get it, but in some respects it makes solos seem less helpful, especially if I just have a for sale offer that I really want people to see!
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  • Profile picture of the author John Romaine
    13 sales, in my view anyway, isn't enough data to begin drawing solid conclusions.
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  • Profile picture of the author David Keith
    the biggest things i think that is going on is that the "presell" has actually been done by the relationship the list owner has with his list. in the minds of many of your subscribers the fact that you are sending them a mail to buy this product means that you "approve of it". essentially the fact that you sent the offer to them is a sort of "review" of the product.

    pre-selling makes the biggest difference when dealing with "cold" traffic. the people on your list are not cold traffic.

    but i also agree with others that this sample size is certainly not big enough to draw any statistically meaningful results.
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  • Profile picture of the author FrankieTP2
    Am I missing something here? Why would you send them to a landing page when they are already on your list?

    It is recommended to send traffic to a landing page before making the sales pitch when you are getting traffic for the first time. But that is not necessary when you already got them on your list.

    Well, at least that is my point of view...
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    • Profile picture of the author nicheblogger75
      Originally Posted by FrankieTP2 View Post

      Am I missing something here? Why would you send them to a landing page when they are already on your list?

      It is recommended to send traffic to a landing page before making the sales pitch when you are getting traffic for the first time. But that is not necessary when you already got them on your list.

      Well, at least that is my point of view...
      Well, I like to write reviews of products, explaining the product, or I'll send them to a video review. It's just how I was taught. It's almost like going to the movies in the way that if you see a trailer first, it helps you decide what ticket to buy.
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      • Profile picture of the author DGFletcher
        Ya know what kinda bugs me about always getting sent to the landing page?

        When I've already given my email to somebody, and then I get sent to a landing page and have to give it AGAIN to get something from them. That is really annoying.

        In those cases, I think I would prefer a sales page that just cuts straight to the point.

        On the other hand, what Eddie Titan said is true. If you switch niches completely, you'll probably want to run that test again, just to make sure.
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        • Profile picture of the author nicheblogger75
          Originally Posted by DGFletcher View Post

          Ya know what kinda bugs me about always getting sent to the landing page?

          When I've already given my email to somebody, and then I get sent to a landing page and have to give it AGAIN to get something from them. That is really annoying.

          In those cases, I think I would prefer a sales page that just cuts straight to the point.

          On the other hand, what Eddie Titan said is true. If you switch niches completely, you'll probably want to run that test again, just to make sure.
          The only way that happens on my list is if I do an ad swap. Then, the traffic is going to another marketer's squeeze page. I am going to do more testing. Right now, I'm kind of on the fence about it.

          I was mentored by a very successful marketer and he always told me that I might make less sales on a broadcast by sending to a landing page, but that in the long run I'd make more money because I'd be cultivating a long term relationship and building trust with my list by giving them good content and allowing them to make informed purchases. I would therefore have a lot less unsubs like this.

          Seems like a solid philosophy to me, but I don't really see any of the super successful marketers doing it that way anymore.

          While I'm at it, I'm curious to know if other marketers prefer video sales letters to traditional sales copy?
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  • Profile picture of the author mano83
    Why I can not see my sales in clickbank?

    I’ve been trying to master an affiliate business on and off for almost two years. It started really working for me only recently, to be precise a few weeks ago. I had around eight conversions a day for 5 days, which I was quite happy about. However, to my disappointment, my conversions showed up only in Google Adwords. I could not see any of my sales in Clickbank. I know that Clickbank has lags, so I waited for a couple days to see if the sales would eventually show up, after couple of day I had only 4 sales out of 40 that I have in adwords. I have had the same Google and Clickbank accounts for almost two years and I never had this problem before. I got very excited that my website was finally getting conversions, but now the described issue came up and I am totally not sure where to look for solutions. I checked everything I could think of but nothing helped. I thought that I might be having two conversion codes installed on my thank you page, but I made sure that this was the case. Any ideas on this would be appreciated. Thank you.
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  • Profile picture of the author Dann Vicker
    Thanks for sharing your results. I actually prefer to send direct to the salespage, and allow it do its work.

    Why give them another roadblock to your target.
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