Sales Page or Landing Page? These Results Might Surprise You!
Well, after receiving many emails where this wasn't the case, I began to wonder whether I was losing sales and leaving money on the table. I mean, all of these other marketers must be onto something.
So, I conducted a little experiment:
1. I chose a Clickbank product with a really nice sales page. I bought the product so I could write an informed review.
2. I wrote a review complete with a review video and posted it to my blog.
3. I divided my list into two equal segments of 5000 subscribers each (my list is a little more than 10,000).
4. I sent the first segment to the landing page.
5. I sent the second segment right to the sales page.
Ready for the results?
Landing page: 4 sales
Sales Page: 9 sales
I now believe that direct sales page traffic is best (at least when it ocmes to email marketing).
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