IT'S ON!! Offline VS. Online - What's YOUR Poison and Why?

43 replies
OK, I've given offline marketing a year and I've been doing online marketing since '03. I have definite opinions about both, but I'm going to put the question to my fellow warriors, which one do you choose?

ONLINE OR OFFLINE?

I'm going to throw my hat into the ring here with my own $0.02 here. Let's go...

OFFLINE - The Skinny:

Going offline requires a certain personality with a certain mindset. There are many people here in the forum complaining that they can't pick up the phone and ask someone for money. Let's face it, offline marketing is THE buzzword of 2011, but you have to deal with real people here, there's just no way of getting around that. You will have to close deals, you will have to handle complaints, pick up the phone, be accountable for results! If you can't have a conversation where you are eventually going to ask someone for money, you're sunk. Also, there's the huge hurdle of getting that first client. Most people, most wso buyers will never get past that hurdle.

My personal experience with offline marketing, marketing to small businesses has been positive. I launched several successful campaigns and have small business clients who pay me every month for hosting and SEO and video marketing, etc. However, this was HARD. Getting clients was HARD. It took a long time. It took calling and wheeling and dealing and figuring out people's buying signals and figuring out how to read people. It is a skill, one that I respect when I see experienced salespeople close deals that I know I never would have closed in a million years. It's not for everyone. Those who say that there are small businesses out there looking to throw money at you for doing almost nothing have something to sell you. If you aren't a people person and if you are looking to work whenever and wherever the whim suits you, then this is not for you.

ONLINE - The Skinny:

There are so many ways of making money online, that it's mind-blowing. You can go with affiliate marketing, with CPC, CPA, make money with Adsense, Amazon, CJ, with membership sites, by list building, FaceBook, and on and on and on.

The promise of a quick buck lures droves and droves of newbies to IM and dashes most of them on the rocks in short order. Why? Well, here are the cold hard facts. It takes focus, determination, and work to succeed. Yes, there's work involved here, and that's why so many of you fail! You put in a tiny bit of work in one place, see that it doesn't work, drop it, move on to another method, repeat the process, see no results, move on... Get the picture? The cycle repeats itself until you run out of money or hope and then go get a job. I see serial wso purchasers here. I personally have written the copy of a "WSO of the Day" and I know from the product creator that a huge chunk of the warriors who bought his product never even used it!!!! How crazy is that? And we all know it's true. The best blueprint in the world is not worth the bytes it takes up on your hard drive if you never put it into action.

So, am I down on online marketing? No, I'm not. Online marketing has been good to me. I've sold thousands of websites, I have membership sites that launched to tens of thousands of dollars in a single month, I have a buyer's list of over 3,000 people, and I have sites that make a good passive income for me. The purpose of telling you this is that you too can succeed, but you must understand that it took me the better part of a DECADE to get here. So, when I see those threads that talk about giving up after a month or two or even six, I say "hey there, you're only at the start of your career, don't give up, keep going!". Anyway, online marketing can get you out of the 9-5 if you pick something that fits your personality and you work it for all you've got.

The advantages to working online are that you get to set your hours, you are accountable to yourself for success, and you can work anywhere you like and don't ever have to pick up the phone if you don't want to.

SO WHICH ONE IS FOR YOU?

#offline #online #poison
  • Profile picture of the author yoangov
    In my opinion:

    Online - better opportunities, unlimited people might see your product

    Offline - What I like most here is the social contacts with other human beings

    My method: Hybrid (both online and offline)

    Cheers,
    Yoangov
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  • Profile picture of the author Kal Sallam
    Both. I truly believe in income diversification!

    So give me as much option as you can.I will chose all!
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  • Profile picture of the author Joseph Robinson
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    ^^^Afraid to choose a side lol?

    I choose online marketing.
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    • Profile picture of the author yoangov
      Originally Posted by Joe128139 View Post

      ^^^Afraid to choose a side lol?

      I choose online marketing.
      Not afraid lol, it's just my method. If I have to choose one it would be online.

      Cheers,
      Yoangov
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      • Profile picture of the author aSecret
        I would say online as well. I like the flexibility, and I'm more of a writer than a talker/socializer. Online makes the most of my strengths.
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  • Profile picture of the author Brendan Vraibel
    I had some success when I ventured into offline - not a crazy amount but some. I quickly realized it wasn't for me. I'm a big time night owl so it felt more like a job for me. You have to cold call and set appointments around THEIR schedules and they were basically my boss.

    I guess I just prefer the general freedom that online gives me. I can stay up all night working and sleep all day if I so choose and I can even take a whole day off without owing any apologies if something comes up.
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    • Profile picture of the author myob
      Being a simple kind of guy, I just market wherever my prospects are, and in the manner of their preference.
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  • Profile picture of the author Norfolk
    A "war" like that makes no sense. Offline deals with online, since we are on an "internet marketing discussion forum", and vast majority of offliners here offer internet services. Online goes offline the moment you establish large structures - JVs, partnerships, client bases, etc. Any truly successful, devoted marketer will get to using both. It's just the matter of time, determination... and common sense.

    I am currently on online, but I will use offline when it's the right track for me.
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  • Profile picture of the author ColinT
    Offline in my locale no one interested..too many cuts and the recession is biting....online things seem much better
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    • Profile picture of the author iAmNameLess
      Originally Posted by ColinT View Post

      Offline in my locale no one interested..too many cuts and the recession is biting....online things seem much better
      What is your area? I will get 3 sales by Tuesday to prove you're wrong! You believing that, has effected your results I bet. The recession is happening everywhere, instead of viewing the recession as a problem, you should view it as an opportunity since in order for businesses to survive, they need your services!

      Offline is so juicy, ever need money FAST? And a LARGE sum? Offline can kill it.

      A hybrid is definitely best. Offline to drive in fast and larger amounts of money in the short term, but using online to build up a nice chunk of passive income!
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  • Profile picture of the author IMSince2003
    It's not a war, it's a discussion framed in a "which approach suits you better" format. For me, I do both. I do have to say that my passive income sites are far less time consuming and my small business clients are much more of a hassle.
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  • Profile picture of the author Bruce NewMedia
    I'd agree, they compliment each other. What you learn offline can be brought online and derive income from it. ...and online strategies, like SEO and social media, are in demand by offline businesses.

    I will say the more you like people and dealing with them, good and bad, the more you may gravitate to offline...I like online too, but have found it too socially isolating by itself.

    Bruce
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  • Profile picture of the author jamielynch
    Ooo...dangerous thread this!

    I'm liking Offline at the moment I must admit...got some tricks up my sleeve and I seem to get it more.

    But in order to truly sit on the fence getting splinters...I'm dabbling in an online niche too which I'm enjoying more I guess!
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    • Profile picture of the author nellterry
      I'm no good at real-life confrontation, so online works best for me. I can hide behind a computer and still make money. Yup, I said it. Shy one here.
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      • Profile picture of the author Sue Bruce
        I've been offline for years. I stumbled into it and see all the posts about face to face perception that people have. Everything offline can be outsourced, the same as online.

        I'm creating my own product for online because it's in an area I am passionate about. In the new year I'll be doing both.
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  • Profile picture of the author BIG Mike
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    • Profile picture of the author Gary Huynh
      I like this topic. I've been online since 2003 and I've tried both online and offline methods of generating income. My primary focus is online because I'm building a passive income. I find it easier to build a passive income with online methods but it's also doable with offline clients.

      Selling face-to-face is not easy for me so I choose the online route. When I sell offline, I choose the potential customers who are already aware of the benefits of advertising online - they are much easier to get a sale. Selling offline is easier when you follow the principles of effective online marketing such as giving value first to build trust.

      Competition is heating up in the offline arena with big companies offering online solutions for offline businesses so you have to step up your game. Once you give value and establish trust with your potential client, they will be open to anything you offer. Just make sure to deliver.
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      • Profile picture of the author IMSince2003
        Originally Posted by Bruce NewMedia View Post

        I'd agree, they compliment each other. What you learn offline can be brought online and derive income from it. ...and online strategies, like SEO and social media, are in demand by offline businesses.

        I will say the more you like people and dealing with them, good and bad, the more you may gravitate to offline...I like online too, but have found it too socially isolating by itself.

        Bruce
        Agreed, use both for the most $$$ if you are comfortable!

        Originally Posted by jamielynch View Post

        Ooo...dangerous thread this!

        I'm liking Offline at the moment I must admit...got some tricks up my sleeve and I seem to get it more.

        But in order to truly sit on the fence getting splinters...I'm dabbling in an online niche too which I'm enjoying more I guess!
        :rolleyes:

        Originally Posted by nellterry View Post

        I'm no good at real-life confrontation, so online works best for me. I can hide behind a computer and still make money. Yup, I said it. Shy one here.
        See, if you honestly evaluate your strengths, you will go far no matter the medium!

        Originally Posted by iAmNameLess View Post

        What is your area? I will get 3 sales by Tuesday to prove you're wrong! You believing that, has effected your results I bet. The recession is happening everywhere, instead of viewing the recession as a problem, you should view it as an opportunity since in order for businesses to survive, they need your services!

        Offline is so juicy, ever need money FAST? And a LARGE sum? Offline can kill it.

        A hybrid is definitely best. Offline to drive in fast and larger amounts of money in the short term, but using online to build up a nice chunk of passive income!
        Nice, and I agree.

        Originally Posted by BIG Mike View Post

        From a business perspective, it's not a "Versus" issue at all - I was doing this long before it became popular with the online crowd. There's no reason why most IM'ers can't do both.

        For myself, on a personal level it's a pain in the ass. I've to to shave, put my pants on and go out....I've gotten too lazy to want to bother
        The VS. part is to stir up the pot And I agree with you on both fronts. Of course, you've got a suite of successful products, so that helps!
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    • Profile picture of the author Tim_Carter
      Originally Posted by BIG Mike View Post

      . I've to to shave, put my pants on and go out....I've gotten too lazy to want to bother
      Lol. I hear that! What's an alarm clock?

      I've been running my online business since 2005 and doing well. However at the end of this year I added an offline component for mobile sites. I created one for my uncle who is a top realtor and owns realty companies in the USA.

      He is now going to market the business side to other realtors for me. So it is like an affiliate direct selling for me. (Is this really offline).

      I have another opportunity for Golf courses as my brother runs the golf courses for a large city in Canada and is well known in pro golf circles. So that is my offline bit - but I am not really doing the offline work. Kind of a hybrid.
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  • Profile picture of the author sal64
    Have to agree with the BIG Greek.

    Not sure if Offline is the buzzword.

    If you can't run a business offline, then chances are you can't online either. And vice versa.

    Same skills apply to both.

    I prefer my diversification to be outside of IM.

    Prefer online, but if the opportunity arises - as it has - I'll look at both.
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  • Profile picture of the author Zesh
    I do both. I think if you follow a business model that works then do offline and online. Have some sites online that are making you money, whilst still continue with your offline business.

    Also best thing is to focus on your "bread and butter" income first and then if there are opportunities to generate income using other revenue streams, then go for it!

    Cheers
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  • Profile picture of the author mukluknation
    I don't limit myself to any one method. I pick my marketing option based on the most optimal return on time investment.
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  • Profile picture of the author jgant
    I do both, but offline with a twist. I publish/own sites that appear as my clients' sites and track sales. My clients are local businesses with high-value customers. I earn a commission from each sale ($250 to $650) per sale with backend % on some of the sales plus a fixed monthly consulting fee. It's essentially affiliate marketing for local businesses.

    This way I own the sites which appreciate in value and I'm hyper-motivated to deliver results for my clients.

    Since I own the sites, if my clients don't renew the contract in 2 years, I can go to another local business with those sites. I can do this in many locations for different clients (although I'm restricting it to a few clients for the first 12 months to hone SEO and PPC campaigns).

    The downsides to local affiliate marketing is it took a little while to find the right clients who were willing to do it. But, I only have 3 clients and it's enough for a full time income (took only a few months to earn a full time income with this method - 6 months including landing the right clients).

    The other downside to local affiliate marketing is I have to respect my clients with respect to content. It's not wide open like it is with my online marketing properties.

    Otherwise I also do online IM and love it. It took longer to generate a good income than my offline affiliate method.

    I've built a few sites for clients and don't want to do that again. I also don't wish to do SEO / marketing by the hour/monthly fee; however, I acknowledge it can be a highly lucrative business with the right skills and clients.
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  • Profile picture of the author Vanquish
    I like to use a combination of both. But most of my income comes from offline. Picking up the phone isn't' too hard if you have your numbers figured out and know that you need to make x amount of phone calls to make x amount of sales.

    Also once you get a hand full of clients and do a good job on their campaigns you will generate a lot of word of mouth sales until you eventually reach a point where the majority of your sales come through word of mouth and you develop a sales and telemarketing team to close the cold deals.
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  • Profile picture of the author thekaver
    both are great for different reasons.

    Ive made alot of money using online, but im considering going offline aswell after the holidays
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  • Profile picture of the author Andyhenry
    I'm afraid I don't agree with the "skinny" that's been laid out.

    You can choose how you do your business so anything is possible.

    You don't HAVE to deal with people to do the 'offline' thing.

    It's personal choice.

    If you don't like calling people or talking on the phone, or speaking at local business events etc... then you can just create a good offer page and send it traffic.

    There's no reason you can't just take enquiries and orders via online forms and payments using Paypal or BACS and not need to ever speak to an actual person.

    Offline businesses mainly care about results so if your offer is good and you get it in front of the right people then you don't need to cold-call - ever.

    That's just one example.

    Andy
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    • Profile picture of the author IMSince2003
      Originally Posted by Andyhenry View Post

      I'm afraid I don't agree with the "skinny" that's been laid out.

      You can choose how you do your business so anything is possible.

      You don't HAVE to deal with people to do the 'offline' thing.

      It's personal choice.

      If you don't like calling people or talking on the phone, or speaking at local business events etc... then you can just create a good offer page and send it traffic.

      There's no reason you can't just take enquiries and orders via online forms and payments using Paypal or BACS and not need to ever speak to an actual person.

      Offline businesses mainly care about results so if your offer is good and you get it in front of the right people then you don't need to cold-call - ever.

      That's just one example.

      Andy
      Andy, I think you're playing Devil's Advocate here and that's fine. What you say is true, but local business people want to talk to people, even meet them, so it's the human interaction that powers successful offliners. I've met a few in person and I know it's true. See, you mention getting traffic to a good offer and getting the offer in front of the right people, well, that's why offline marketers pick up the phone, speak at business events, etc.
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      • Profile picture of the author SteveJohnson
        Originally Posted by IMSince2003 View Post

        Andy, I think you're playing Devil's Advocate here and that's fine. What you say is true, but local business people want to talk to people, even meet them, so it's the human interaction that powers successful offliners. I've met a few in person and I know it's true. See, you mention getting traffic to a good offer and getting the offer in front of the right people, well, that's why offline marketers pick up the phone, speak at business events, etc.
        That's not necessarily true - the owner of a parts store I worked at a long time ago absolutely refused to talk - on the phone or in person - to any sales people he didn't know. He considered it a big time-sucker, which it was. The only way to sell him anything was to be introduced to him by someone he already did business with.
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  • Profile picture of the author HairyPoppins
    I know there's money to be made offline but I just don't really have it in me to do it. My social skills aren't very good. I'm terrible at talking to people I don't know. So I just stick to online. Maybe one day I'll just go for offline for the sake of more diversification but until then I'll stick to what I'm doing.
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  • Profile picture of the author TopKat22
    I have done and am doing both however, I don't promote my offline stuff so it just runs on word of mouth now. Offline is bigger money for me with less time and work.

    However, I am concentrating on online because as a semi-retired business owner, I wanted to do something different from what I've done most of my life so far.
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  • Profile picture of the author JeremiahSay
    I'm doing both right now, but I definitely prefer to do online-marketing more
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  • Profile picture of the author eagleshot56
    It all depends on the niche. I have had great results cold-calling in my service related niche to local businesses. However, most of my other products gain mostly from online marketing. Two completely different forms of marketing.
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  • Profile picture of the author solado
    I will have to vote online, your customer base is in the millions where as offline you wont be able to communicate to millions without splashing out massive costs on employees, campains and physical advertising.

    Not only that I dont really get on very well with strangers, something i should really learn but i prefer not to - to many bad experiances with members of the public in my current job i think
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  • Profile picture of the author rahmat
    LOL. Funny title. Did you really mean poison?
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  • Profile picture of the author Daniel Wilson
    Offline: people will do anything to get $ from you. It is a cruel world + constant phone calls

    Online: endless possibilities, if one project doesn't go that good you don't need to worry as you (probably) haven't spend all your money on it. Most investments to test something are really low (lower then $1000).
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  • Profile picture of the author dmason
    Offline is too much like cold sales calls....I certainly made enough of those over the years and hated every second of it.
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  • Profile picture of the author businessmatt
    Personally, I like offline mainly because of the business I am in. I am familiar with it and it works very well for me, and lately my marketing strategy has been "please stop calling me". It's not always like that, but I don't find any need to do any cold calling which is very nice.
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  • Profile picture of the author sal64
    lol at this thread...

    So it all comes back to how you build your offline business.

    If you're savvy enough -in all sales work - you avoid cold calling whenever possible. It's just a dumb way to do business.

    Ok, so I was lucky with my offline biz because my friend got me a foot in the door. But the rest was up to me.

    Building referrals is the hands down best way to go.

    It's the same with my home maintenance biz... I get work referred from agents which means no quotes and no chasing up money. I get the work orders,contact my crew and away they go (well actually my wife does).

    If people are failing at offline, it's usually because they are cold calling on people who can't pay or aren't savvy enough to see the benefits.

    You smart people go to events and network don't you? I bloody well hope so for your sake.

    Here's a clue... I'll bold it for you and let's see if you can see the potential...

    Write a small book to use as a selling tool and a credibility builder. Do a print on demand and pass it around or send it to potential customers. Think outside the square. Volunteer to give a free presentation at industry meetings.

    Bottom line: Offline or on, it all comes down to how good you are at generating leads, then converting them.

    Offline or on, warm prospects are better than cold prospects.

    Offline or on, preselling makes a massive difference.

    Offline or on, people who want to do business with you are better than people you'd like to do business with you.

    Sal
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  • Both. They are different and serve different needs. Online provides residual income while offline can generate immediate cash. I'm moving towards a business that is totally online.
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  • Profile picture of the author aldentan
    Both! Fuse them together and I am sure you can make it right.
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  • Profile picture of the author Nickels
    Well me personally, before I had even heard of the warrior forum I was really big into real estate wholesaling. I was 100% that it was what I wanted to do and that I could make a good living doing it...only problem was everytime I got on the phone to talk to people, I would screw up lol. It just became frustrating for me so I decided to take my natural talents and start a graphic design service online. During this time I would visit a site that offered 'free content' that normally you would have to pay for (yes i know its wrong) and I would always run into these things called WSO's and they were always talking about making money online. Well, naturally I ended up on this forum and became very interested. That was 5 months ago...I closed my graphic design business online and have been focusing on internet marketing since. I have been doing things here and there online but have recently been interested in offline. I live in a town with a population of about 25k people and maybe only a few business have websites and those are all garbage so Ive really been thinking about offering services to these people but that old bug is back. I am afraid of actually getting on the phone with these people, let alone talking in person. I know there is money to be made around here, including the surrounding towns but I just havent got up the nerve to do it yet. So, for now im sticking with online until I get a game plan together to hit the offline world.
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