How to encourage word of mouth?
So, my membership site (The CBI Clubhouse - a Community for Children's Book Writers ) is off & running. Signups are running high, and the response has been extraordinary. Some of the unsolicited testimonials I've received are flat out astonishing.
But there's one hurdle I just can't get over & maybe the smart folks here can help:
No matter what I do, I can't seem to spur my members (i've got over 2400 of them) to go out and talk up the site on message boards, blogs, etc. I've created cool badges with cut and paste code, I've tried cajoling folks into recruiting new members, but not much happens. And yet, the members have a real emotional connection to the site and seem like prime candidates to evangelize for it. But they're not.
I am setting up an affiliate program, so that's one possible solution. But I'm wondering -- what techniques have you guys used to spur your customers to go forth and brag on you and your site?
thanks,
Jon
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