I am planning on starting a fitness membership site. With most membership sites you have to have a login of course. I see some competitors (and many other membership type sites) who don't even use any kind of long letter/video sales page. They simply have a homepage with a short sales pitch describing the service features and a bunch of other pages/tabs you can click on (which i know is a big no no for a traditional sales page). Seems impossible to get affiliates with this.
My question is: Are these companies missing the opportunity to really pitch to their prospects?
I know I know, test and find out.
But I am just curious if anyone has any experience with offering a membership and not going with the traditional sale page.
My thinking is that maybe if you are interested in a membership seeing some long sales page and not the actual platform you will be using daily is a put off and you want to be able to see what your getting in some form at least.
Any input would be cool.