13 {{ upvoteCount | shortNum }}
13 {{ upvoteCount | shortNum }}

CB Sales pages, can we include "for a Limited time only!" ??

by Networking_now
11 replies
On our clickbank Sales pages, can we include this?

Order Now

$150 for a Limited time only!


Are we allowed to included that red sentence?? or it is Against their terms and conditions ?

as they have had new terms this year?
#for a limited time only #include #pages #sales
  • Profile picture of the author tpw
    Is it actually available "for a limited time only", or is that a sales gimmick?
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
    {{ DiscussionBoard.errors[5265862].message }}
    • Profile picture of the author Networking_now
      Originally Posted by tpw View Post

      Is it actually available "for a limited time only", or is that a sales gimmick?
      Sales gimmic, but wil they find out? or do they require details about it ??
      Signature
      Joint venture With Me in the
      CREDIT REPAIR Niche or the...

      GOVERNMENT GRANT Niche
      (Private Message me)
      {{ DiscussionBoard.errors[5265890].message }}
      • Profile picture of the author Alexa Smith
        Banned
        I don't think it's expressly against their TOS, but they're trying to be FTC-compliant at the moment, over accepting new products, so who knows?

        Nobody here can predict, anyway. My guess is that they'll reject it. I may be wrong, of course, just like anyone else who guesses here.

        Personally, I don't think it will gain you a single extra conversion anyway. "Fake urgency gimmicks" almost never do, when you split-test them. Just my opinion ... (split-test it and prove me wrong!)
        {{ DiscussionBoard.errors[5265932].message }}
  • Profile picture of the author netwiseprofits
    Read the third point on this page Important Guidelines For Clickbank Vendors:
    Important Guidelines for ClickBank Vendors | ClickBank Blog

    I also suggest you take the time to read all the terms and conditions of CB so you can educate yourself. It's best you know this information so you do not jeopardize your business.

    Hope this helps
    {{ DiscussionBoard.errors[5265937].message }}
    • Profile picture of the author Steve B
      "Sales gimmic, but wil they find out?"

      Clickbank wants the truth. Your customers want the truth.

      Why would you ever want to lie to your buying customers?

      If it's not available for a limited time, then don't say it is. What's wrong with being honest and up front in your marketing? Your sales won't suffer; in fact, they will be much greater if you develop a reputation for telling the truth.

      Customers don't want to be hoodwinked and if you do it, your reputation will suffer.

      Steve
      Signature

      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

      {{ DiscussionBoard.errors[5266277].message }}
      • Profile picture of the author bretski
        Who knows? Maybe you'll find out that your product isn't selling too well at your current price point and you might wind up dropping it so that price may actually be for a limited time.

        You also might get completely disgusted with the entire mess and wind up ditching the site, the product and flipping the whole thing on Flippa, at which point it's anyones guess what the price might be or whether the product might be available at all.

        As far as being honest or not "hoodwinking" anyone, there is a difference between salesmanship, good sales copy and lying. I do believe that scarcity works and sells. Just look at the WSO forum. Find a product that you're interested in that is being sold via WSO+ and tell me that you don't feel that crack-like urge to hit that buy now button when it tells you that there is only 1 left at the current price. I do think that if your sales copy is lame or your product is lame and your reader isn't motivated that "for a limited time" isn't going to do jack to them other than make them hit the back button.
        Signature
        ***Affordable Quality Content Written For You!***
        Experience Content Writer - PM Bretski!
        {{ DiscussionBoard.errors[5266428].message }}
        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by bretski View Post

          I do believe that scarcity works and sells.
          Nobody can question this.

          But there's an overwhelming difference between "scarcity" and "fake scarcity".

          It equates to the difference between a copywriter and "someone pretending to be a copywriter".

          When you see a ClickBank product advertised with "only 9 copies left" on the sales page, and those words remaining there for month after month as the gravity figure goes up and down, doesn't it make you want to call the FTC? That's our collective reputation as marketers that those idiots are tarnishing, you know? What surprises me is that there are apparently so many vendors who seem to imagine that having that there actually helps them to sell copies. In reality (as the people who split test it will confirm), of course, it costs them sales.

          But that's "see-through fake scarcity", not "scarcity".

          Customers often know when they're being lied to.

          Especially when so few peope buy at their first visit to a sales page anyway, and all the rest are going to see that at least twice anyway, and wonder why it hasn't changed. :rolleyes: :p

          Originally Posted by bretski View Post

          Find a product that you're interested in that is being sold via WSO+ and tell me that you don't feel that crack-like urge to hit that buy now button when it tells you that there is only 1 left at the current price.
          But always more at a higher price? One could argue that that's more "urgency" than "scarcity", to be pedantic about it.

          Anyway, I can tell you honestly that I don't feel that I urge, because I won't buy the ones sold through "WSO+", myself. :p
          {{ DiscussionBoard.errors[5266518].message }}
          • Profile picture of the author bretski
            In my eyes, "$150 for a limited time only!" could mean that the price point of $150 was for a limited time or that the product in itself is for a limited time. More than likely the price point. I think that this is perfectly acceptable either way and possibly compliant although it might not help the OP in the long run.

            Agreed, that there is a difference between scarcity and false scarcity but, like I said, the vendor could set the number of sales at this price point or even the number of units before he shells the whole project or even a date until which he will be offering the product.

            Also agreed, that when matched with good copy writing this technique can help. When matched with poor copy writing it makes my stomach turn.

            I don't look at the OP's question as being "will it help" but "is it ok". No different than cagey wording in some sales copy such as "this will help you to 'do X' GUARANTEED!" What's the guarantee? The reader hears "this will work!" while the vendor is offering the obligitory CB guarantee that if you're not happy or if it doesn't work you can get your money back.

            Sort of playing devil's advocate here and I do see the point. No different than how "buy now" can be a bit of a turn off to me and how "add to cart" is more non-threatening.

            Overall, I think whether it will help or not is dependent upon the niche and the target audience. If we're trying to sell high priced shoes to wimmens, limited edition or a pending price increase can help motivate the seller... maybe?
            Signature
            ***Affordable Quality Content Written For You!***
            Experience Content Writer - PM Bretski!
            {{ DiscussionBoard.errors[5266665].message }}
            • Profile picture of the author Alexa Smith
              Banned
              Originally Posted by bretski View Post

              If we're trying to sell high priced shoes to wimmens
              Ooh, well, not a market I'd know the first thing about, myself, natch ... :p

              Originally Posted by bretski View Post

              limited edition or a pending price increase can help motivate the seller... maybe?
              I don't doubt it. Maybe even the buyer, too.
              {{ DiscussionBoard.errors[5266803].message }}
              • Profile picture of the author bretski
                Originally Posted by Alexa Smith View Post

                Ooh, well, not a market I'd know the first thing about, myself, natch ... :p



                I don't doubt it. Maybe even the buyer, too.
                Damn you and your quotes! I can't go back and edit now!
                Signature
                ***Affordable Quality Content Written For You!***
                Experience Content Writer - PM Bretski!
                {{ DiscussionBoard.errors[5266841].message }}
  • Profile picture of the author Steve B
    Bretski:

    In my book, lying is not made acceptable by calling it "salesmanship" or "good sales copy." Making a claim that you know isn't true is a lie. Let's call it what it is.

    Sure it's done all the time in order to make a sale, but varying from the truth on purpose is not ethical and it will come back to haunt you over time.

    There are a ton of ways to ethically sell with scarcity that don't rely on misinformation, untruths, false claims, and other marketing tactics that will get you labeled as one who can't be depended upon for the truth.

    Customers will be quick to catch on ... if you can't tell the truth in your marketing then you won't be trusted to tell the truth in your business or product.

    I agree with Alexa - "there's an overwhelming difference between 'scarcity' and 'fake scarcity'.

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[5267241].message }}

Trending Topics