Do You Look At The Cost Or The Need First?
I wrote this for my website but wanted to share it with the members here too.
Do you hire writers to work for you? Perhaps they write sales pages, website content, articles, blog posts, emails, ebooks, reports and other material. What's the chief purpose of all this written material? Generally speaking, it's to help you earn money. If the material is good quality, you'll be more successful than if it's poorly written, plagiarized, not checked for spelling and grammar and badly put together.
When you hire your writers, do you try to figure out how little you can spend and still achieve the best results? OR do you understand that you need to pay good money to receive high quality material?
I have written well over 2000 articles, numerous blog posts, pages for websites, resumes, ebooks, reports and much more and I have found there are only three main categories of customers out there.
1. The first one wants to pay as little as possible and doesn't really care whether the material is good or not, as long as it seems OK to them.
2. The second one wants to pay as little as possible but demands: the best possible quality, no plagiarism, urgent deadlines (regardless of the size of the job) and they want writers to believe them when they say they "may have lots more work if this job is done to their satisfaction." This will also be done for the same low fee.
3. The last one is the customer who sees the need first and the cost second. They understand that in order to get decent quality work, they need to pay a reasonable fee. They're cooperative, available to answer questions and comprehend that a bit of give and take will provide them with a decent finished product and a long term writer if they have need of one down the track.
Do these examples sound like people you know? Do you fit into any of these categories?
I know which customer I would prefer to work for and I am sure that most writers would agree with me that the third option is the preferred one.
The written word is very powerful and can make or break a business. Wouldn't you want your writer to be keen to see you succeed and to help you along the way without feeling used?
I have no idea what is going through your mind when you read this article but if it makes even one person stop and think about how they treat writers, then it has been worth my while writing this piece.
I welcome all feedback openly.
Do you hire writers to work for you? Perhaps they write sales pages, website content, articles, blog posts, emails, ebooks, reports and other material. What's the chief purpose of all this written material? Generally speaking, it's to help you earn money. If the material is good quality, you'll be more successful than if it's poorly written, plagiarized, not checked for spelling and grammar and badly put together.
When you hire your writers, do you try to figure out how little you can spend and still achieve the best results? OR do you understand that you need to pay good money to receive high quality material?
I have written well over 2000 articles, numerous blog posts, pages for websites, resumes, ebooks, reports and much more and I have found there are only three main categories of customers out there.
1. The first one wants to pay as little as possible and doesn't really care whether the material is good or not, as long as it seems OK to them.
2. The second one wants to pay as little as possible but demands: the best possible quality, no plagiarism, urgent deadlines (regardless of the size of the job) and they want writers to believe them when they say they "may have lots more work if this job is done to their satisfaction." This will also be done for the same low fee.
3. The last one is the customer who sees the need first and the cost second. They understand that in order to get decent quality work, they need to pay a reasonable fee. They're cooperative, available to answer questions and comprehend that a bit of give and take will provide them with a decent finished product and a long term writer if they have need of one down the track.
Do these examples sound like people you know? Do you fit into any of these categories?
I know which customer I would prefer to work for and I am sure that most writers would agree with me that the third option is the preferred one.
The written word is very powerful and can make or break a business. Wouldn't you want your writer to be keen to see you succeed and to help you along the way without feeling used?
I have no idea what is going through your mind when you read this article but if it makes even one person stop and think about how they treat writers, then it has been worth my while writing this piece.
I welcome all feedback openly.
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Cheers, Laurence.
Writer/Editor/Proofreader.