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The highest converting color and font

by benzwm02
8 replies
anyone know what the highest converting color and font are for squeeze pages? what has worked in your experience?
#color #converting #font #highest
  • Profile picture of the author 3genter
    Red is definitely a power color - along with a bold font, even add some yellow highlighting to really stand out.
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    Tim Somers

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  • Profile picture of the author Martin1977
    For me work the best the red and blue colours.
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  • Profile picture of the author Istvan Horvath
    Originally Posted by benzwm02 View Post

    anyone know what the highest converting color and font are for squeeze pages? what has worked in your experience?
    Wrong question. What worked in MY experience or in HIS and HER experience... will not necessarily work in YOUR experience.

    The keyword is - Test and test and test.
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    • Profile picture of the author Alexa Smith
      Banned
      ^^^^ what Istvan said.

      From my own very limited experience of this exact question, I've seen only three adequate split-tests of colors on squeeze pages. On all three of them, bright red was the worst-converting color.

      I suspect bright red has been so widely used, for so long, by so many people copying others without testing for themselves, that there's now a growing subconscious "sales recognition factor" about it, which may put some people's guard up and reduce opt-in rates. I haven't tested this theory.
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      • Profile picture of the author Kev Stevenson
        What Istvan & Alexa said... test.

        But.

        Choosing a font for online readibility would be a good starting point.

        Data from testing suggests Arial, Courier & Verdana at around 10-12pt to be the most legible on screen ("Software Usability Research Lab, A Comparison of Popular Fonts")

        Not the most stylish of fonts but easy to read.

        No barrier to understanding of your razor-sharp copy !!

        Hope this helps,
        Best Wishes,
        K
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    • Profile picture of the author Soren
      Originally Posted by Istvan Horvath View Post

      Wrong question. What worked in MY experience or in HIS and HER experience... will not necessarily work in YOUR experience.

      The keyword is - Test and test and test.
      Normally I would agree, but you could certainly allow yourself to generalize when it comes down to colors, fonts and structure/visual factors/layouts..

      I think it's a fair question to ask if you're not a very experienced marketer and here on wf to learn.
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  • Profile picture of the author Tricerra
    WoW I wonder it posting in red is considered bad taste or is it a power move.Personally, green is my favorite color,but blue it the color of my eyes.

    Cool Post.

    David
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    The number of ideas to use in content is odd--and 3 is too many.--Timo Everi

    Content to Copy--AdWords to E-Books www.tricerra.com

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    • Profile picture of the author Devid Farah
      Hi,

      i can't give you a precise answer. There are several studies and books on this topic. You should TEST.

      Just remember some key points:

      - the headline is the most important part of your squeeze page, make it visible using a large font, make it bold enough to accentuate the message and above all "catchy", attractive.

      - generally red color is preferable but you have to test.

      - regard fonts, try impact, georgia, tahoma, verdana, myriad pro, trebuchet ms.

      - don't forget to add a privacy statement that tells your visitors that their details are safe with you.
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