Want to do better than other email marketers? If so, don't be a blue parrot.

21 replies
If you pay attention, your Inbox can teach you a lot about how people will respond to the marketing emails you send out.

I just received an email from someone whose name I didn't recognize. It had an Aweber unsubscribe link so I followed it and recognized the list name (not the sender's name) as a product I recently purchased.

I unsubscribed anyway, and here's where this little post should become instructive. I unsubscribed because of one thought that popped into my head.

That thought?
I don't need yet another person sending me nothing but offer after offer.

There's nothing wrong with sending offers, per se; this isn't about me being cheesed at someone trying to market to me. If I'm a marketer I'd better accept that other people will market to me because we seldom succeed at something we disapprove of -- our subconscious mind will sabotage our efforts so that we don't disapprove of ourselves -- but that's another story.

This is about rising above the masses. This guy sent me an affiliate link and an indistinct pre-sell message.

So what! I get dozens of emails like that every day. He did nothing to distinguish himself from anyone else. He was probably following what he'd been taught, but robotic obedience often isn't very profitable, as many of you may be figuring out.

There was nothing about that email or that person that stands out from a very crowded field of squawking parrots. If there are 99 squawking blue parrots and one squawking red parrot, which parrot stands out?

Hint: If you're not the red parrot, you're just making noise.

The most profitable thing we can do for our business is often a self-analysis.

Why should anyone listen to you? What are you doing to set yourself apart from the thousands of other voices clamoring for attention? What is your UMP (unique MAILING proposition)? Would you be responsive as a subscriber to your own list? Would you even open your own emails? What can you do to distinguish yourself from others?

Here's a big one . . . are you adding value to your subscriber's lives? Do that and I practically guarantee that you will succeed.

Anyone can build a list and send out affiliate offers. Those who rise above the ease of formulaic mediocrity are the ones who get, and deserve, the best results.

The next time you get ready to send a marketing email, ask yourself if you're just being another blue parrot.
#blue #email #marketers #parrot #stop
  • Profile picture of the author josh123
    GREAT POST--couldn't agree more. Nobody is going to trust you enough to buy if you don't give some good tips or advice.

    People judge you by your free information. If that's good, they think to themselves "just imagine how good the product must be". Basically, it wets their appetite.

    However, if your free information stinks than they will have no interest in your paid product. They can tell that you aren't interested in helping them, and that you just want to sell them something.
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    • Profile picture of the author JohnMcCabe
      Post of the Day...

      ...and nothing had to die first.:rolleyes:
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      • Profile picture of the author Dennis Gaskill
        Originally Posted by JohnMcCabe View Post

        Post of the Day...

        ...and nothing had to die first.:rolleyes:
        ...accept maybe a few blue parrots.
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  • Profile picture of the author AlexDoerian
    Thanks for this good tip. it's better to go for quality.

    When you focus on quality, quantity will chase you.
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  • Profile picture of the author Jeffery
    Agreed. Sometimes I get emails from subscribers asking why I have not sent an email to them for a long time or asking if they dropped off my list for some reason.

    I always reply "When I have nothing 'seriously relevant' about their purchase - I don't send any emails."

    BTW, Once I learned to never send an email unless it is important and relevant to my service.. the mail open rate shot up which led to more sales.
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by Jeffery View Post

      Agreed. Sometimes I get emails from subscribers asking why I have not sent an email to them for a long time or asking if they dropped off my list for some reason.

      I always reply "When I have nothing 'seriously relevant' about their purchase - I don't send any emails."

      BTW, Once I learned to never send an email unless it is important and relevant to my service.. the mail open rate shot up which led to more sales.
      Hi Jeffery, good to see a confirmation from soneone who has been around the forum longer than most. It's easy to ignore one person, but harder to ignore two or more.

      Speaking of open rates . . . that's an excellent point. I saw a WSO the other day where the seller was talking about how good an open rate over 10% was. I'd be terribly disappointed with that. My open rates are typically 25 to 30 percent and my goal for now is 40%. Maybe I just need to purge my list.
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  • Profile picture of the author godinu
    amen. there are more than a few marketers who seem to think 2 to 4 emails a day to their entire list is acceptable, and none of these ever explains what the links within are. These usually say nothing more than: This is great, download it now before it's gone!
    if it's so great then why don't you, the marketer, even take the time to try whatever it is you are offering? Throw in some tips or actually useful info once in a while rather than just links to other people's products.
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  • Profile picture of the author drmani
    Originally Posted by Dennis Gaskill View Post

    Hint: If you're not the red parrot, you're just making noise.
    Red parrot is the new purple cow!

    Great post, Dennis.

    All success
    Dr.Mani
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  • Profile picture of the author Brendan Vraibel
    Great post, Dennis.

    It's ironic that all we ever hear in the forum is about treating our lists properly and providing value yet finding someone who practices what they preach is like looking for a needle in a haystack.
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  • Profile picture of the author Shaun OReilly
    Another first class post by Monsieur Gaskill.
    Originally Posted by Dennis Gaskill View Post

    we seldom succeed at something we disapprove of -- our subconscious mind will sabotage our efforts so that we don't disapprove of ourselves
    These we're some of the most important words in this
    post.

    Too many list owners don't realize that really successful
    list building is intra-personal as well as inter-personal.

    (In fact, some list owners don't realize either of these
    points, but that too is another story!).

    Originally Posted by Dennis Gaskill View Post

    The most profitable thing we can do for our business is often a self-analysis.
    Definitely.

    Know what your strengths are and the unique value
    you can bring to the marketplace.
    Originally Posted by Dennis Gaskill View Post

    Here's a big one . . . are you adding value to your subscriber's lives? Do that and I practically guarantee that you will succeed.
    I'd add a caveat to the adding value comment.

    Make sure that you are adding value to the lives of
    your subscribers and ALSO have your business set-up
    so that you can RECEIVE value in return. (Not just
    compliments and applause but sales and money too).

    Dedicated to mutual success,

    Shaun
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    .

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  • Profile picture of the author Nur H
    Great post, couldn't agree more :-)

    Regards,

    Blue Parrot
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  • Profile picture of the author Amanda Craven
    I'd also add that part of that value can be sheer entertainment. Too often I skim formulaic, pre-written emails, sigh and press delete wondering if the person who sent it has a personality...

    ...or even a single original thought of their own!

    It doesn't take much to infuse your communications with something - anything - that adds that vital spark of 'you' which is essential in today's personality-driven world.

    People, if you can't tell me something valuable at least make me laugh. I'll love you for it and so will your subscribers.
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by Shaun OReilly View Post


      I'd add a caveat to the adding value comment.

      Make sure that you are adding value to the lives of
      your subscribers and ALSO have your business set-up
      so that you can RECEIVE value in return. (Not just
      compliments and applause but sales and money too).

      Dedicated to mutual success,

      Shaun
      Absolutely! The ego food is nice, but just try paying a bill with it.

      Originally Posted by Brendan Vraibel View Post

      Great post, Dennis.

      It's ironic that all we ever hear in the forum is about treating our lists properly and providing value yet finding someone who practices what they preach is like looking for a needle in a haystack.
      There's a reason for that, but I'll save that for another post.

      Originally Posted by Amanda Craven View Post

      I'd also add that part of that value can be sheer entertainment.
      You got that right. I've done all kinds of things for entertainment value. One of my favorites was when I first started I had fake unsubscribe instructions (This was way back before CAN SPAM). It was goofy stuff, but it caught people by surprise and most loved it. A few might have been lying to me because they felt sorry for anyone silly enough to do that.
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  • Profile picture of the author Eddie Titan
    Thanks for the post Dennis.

    Great advise. Your points are relevant, not just in email marketing, but in internet marketing in general. It pays to be the red parrot.
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  • Profile picture of the author JieLim
    People, if you can't tell me something valuable at least make me laugh. I'll love you for it and so will your subscribers.
    Haha yes this is super true!! Just look at Frank Kern! I love that guy and want to be on his list because he is just so humourous!

    Jie
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  • Profile picture of the author Dann Vicker
    Loved the line...anybody can build a list and send offers daily. Of course, the money is in the RELATIONSHIP with the list, though sometimes I still wonder why a good number of top marketers still use this fire brigade approach.
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    • Profile picture of the author Steve B
      Red parrot, purple cow . . . I think the keyword that Seth Godin used was REMARKABLE!

      You and your message rise above the noise of the crowd when your message and your company are remarkable. To me, that's not just good, or different, or unique.

      If you're remarkable, your emails, offers, products, and customer service are incredibly valuable, timely, targeted, and such a "must have" commodity that your offer is the only logical choice for your prospects!

      Great post Dennis. (I liked you way back at eBook Farming!)

      Steve
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  • Profile picture of the author ATH
    I don't understand how people can open their e-mail, swear at spam, and then make the quintessential mirror for spam and hope that they can buy an island.
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    Fully self-employed. Nothing to advertise. Happy with life. There were cup noodles and hard nights along the way.

    Yes, it's possible.

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  • Profile picture of the author yourreviewer
    Brilliant post. One simple strategy that I use is to open an inbox of unread emails and see which ones grab my attention.

    Personally speaking for me, it is not the headline but the sender that grabs my attention.

    Here are the folks who stand out for me no matter how crowded my inbox is

    Kim Roach, Ana Hoffman, Tiffany Dow and Travis Sago.

    All these folks are excellent in relationship building and providing massive value.

    Just being in their list and reading their emails can provide you a wealth of knowledge on what they do and why they do what they do.

    And when they promote any product, I don't feel as if I am sold to.
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by Steve B View Post

      Red parrot, purple cow . . . I think the keyword that Seth Godin used was REMARKABLE!

      You and your message rise above the noise of the crowd when your message and your company are remarkable. To me, that's not just good, or different, or unique.

      If you're remarkable, your emails, offers, products, and customer service are incredibly valuable, timely, targeted, and such a "must have" commodity that your offer is the only logical choice for your prospects!

      Great post Dennis. (I liked you way back at eBook Farming!)

      Steve
      Remarkable is a great word for it. I chose the parrot analogy because that's what these "same sounding" emails remind me of, parroting the same thing with little distinction.

      Ebook Farming ... lol, that goes back a long way, Steve. I think I wrote the original version back in 2000 or 2001. I'm ancient in Internet years.

      I held a contest and let my subscribers name that product.

      Originally Posted by yourreviewer View Post

      Here are the folks who stand out for me no matter how crowded my inbox is

      Kim Roach, Anna Hoffman, Tiffany Dow and Travis Sago.
      .
      That's a good strategy, I do the same thing to see what works, and then to see what isn't working. Then I look at the senders.

      I'm not familiar with Anna Hoffman, but the others are good choices.
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