Why would you webpage.website.com

by jwk8199 5 replies
I have seen people using the following url's for there web pages, store, and blogs:
webpage.website.com. Is there an advantage to doing this and if so how is it done?

Jim Klein
Professional Sales Training, Sales Coaching
#main internet marketing discussion forum #webpagewebsitecom
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  • Profile picture of the author Scott Burton
    Originally Posted by jwk8199 View Post

    I have seen people using the following url's for there web pages, store, and blogs:
    webpage.website.com. Is there an advantage to doing this and if so how is it done?

    Jim Klein
    Professional Sales Training, Sales Coaching

    This is a subdomain, and is setup at the web server in the control panel (cPanel, Plesk, Etc)

    Some of the advantages to this are, it is easier to use, for example, name.domain.com than it is to use domain.com/catalog/name.

    Sometimes a subdomain is used to point to a folder on a server, such as 'domain.com/catalog/dogcare/' may be seen at dogs.domain.com while
    'domain.com/catalog/forums/petlovers/' could be 'petforum.comain.com'

    In theory the advantage is you can always control what your subdomain is, but depending on the software you are using, you may not be able to control what your path to the page is.

    Scott Burton
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    • Profile picture of the author Ted Kopelli
      On the other side of that, search engines will view your subdomain as a separate domain so any Bronie points you have gained with yoru main site, will not do you any good if you publish a subdomain.

      For clarity in print, it would be wise to do as Scott suggested, but for SEO, I would use the subdirectory/silo approach and concentrate on promoting one site instead of many.

      Ted
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      • Profile picture of the author echievements
        Originally Posted by Ted Kopelli View Post

        On the other side of that, search engines will view your subdomain as a separate domain so any Bronie points you have gained with yoru main site, will not do you any good if you publish a subdomain.

        For clarity in print, it would be wise to do as Scott suggested, but for SEO, I would use the subdirectory/silo approach and concentrate on promoting one site instead of many.

        Ted
        You're pointing out a subdomain stands alone; whereas a separate domain can give you "Brownie points" when linked to your "main site". Do I understand?

        Your second paragraph recommends a different approach; I'm confused by the difference between "subdirectory/silo approach" and a subdomain.

        Managing "one site instead of many" makes sense/and maybe cents.

        Thanks for your reply.

        Ray
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        Ray Randall
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        • Profile picture of the author Curt Dillion
          Originally Posted by echievements View Post

          You're pointing out a subdomain stands alone; whereas a separate domain can give you "Brownie points" when linked to your "main site". Do I understand?

          Your second paragraph recommends a different approach; I'm confused by the difference between "subdirectory/silo approach" and a subdomain.

          Managing "one site instead of many" makes sense/and maybe cents.

          Thanks for your reply.

          Ray
          This is how I do it. I think this qualifies as a subdirectory/silo

          Instead of having webpage.website.com you would put webpage folder in your website.com and then put appropriate webpages in that folder. It would look like this www.website/webpage/webpage.html

          If you had a link to it in www.website.com you would just promote website.com
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        • Profile picture of the author Eric Lorence
          Originally Posted by echievements View Post

          You're pointing out a subdomain stands alone; whereas a separate domain can give you "Brownie points" when linked to your "main site". Do I understand?

          Your second paragraph recommends a different approach; I'm confused by the difference between "subdirectory/silo approach" and a subdomain.

          Managing "one site instead of many" makes sense/and maybe cents.

          Thanks for your reply.

          Ray
          There is a school of thought in which it is believed that subdomains carry more "authoritative" value, but I have not seen this proven in any way.

          As far as search engines, they know full well and rank sudomains with total regard to the primary site.

          The url may also look more professional to average users as in "Product(.)moreinfo(.)com, or creative as in del(.)icio(.)us.

          Appearing to the uninitiated as the site is somehow more authoritative, or belongs to the product creators.

          "Silo" is simply the idea of a corn silo structure, while navigation flows down to the bottom, and the various levels link and flow back to the top directory.

          Hope that helps!
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