"If You're Not Testing You're Not An Internet Marketer."

by OnlineMasterMind 18 replies
When I was first getting started... I had a pretty successful campaign and I was showing it to one of my friends and mentors...

He was in my home office looking over my shoulder looking at the whole thing...

I really didn't know what I was doing but I was still making money in spite of myself.

He was literally shocked at how little I was testing and tracking everything.

He was explaining to me all the variables I needed to be tracking and testing and my reply was something to the extent of "You mean I need to be tracking THAT?"

He just laughed and said, ""If You're Not Testing You're Not An Internet Marketer..."

I'll never forget that.

Just last night I was talking to someone and couldn't believe how little testing he was doing. And here's someone who has a winning campaign.

He didn't even know his earnings per click!

But then it hit me that a lot of people really have no clue about this; not too long I was one of them.

And real quick...

To figure out your earnings per click (epc) you simple take revenue and divide it by the visitors.

Example - 100 visitors - 1 sale - 25 dollar commission = 25/100 = .25 epc

That number is vital.

There are MANY things to track and test but here's one that is CRITICAL: (especially when you're an affiliate)

OFFERS.

When I asked my buddy how many offers he had tested... I was dumbfounded when he said....ONE!

This is seriously one of the quickest and easiest ways to double your money WITHOUT any extra traffic.

And best of all... you can easily test multiple offers at once...

It's simple...

Just grab any ad tracking device (go to google and search "ad tracker")

You can find one for free, but even paying for one...(they're only like 10 or 20 bucks a month) is well worth it as it will pay for itself thousands of times over.

What you do is create a new campaign and you load it up with all the offers you want to test...

Then you press create and it will give you a link... you take a domain...for example...let's use dating... so www.bestdatingsite.com and you go and forward this domain to that tracking link... Then that tracking link will automatically forward your visitor to the offers you inserted... and it will do it on evenly distributed basis...

Then after you send some traffic to the domain...you go into your affiliate network, clickbank...whatever ..... go to STATS and you can see exactly which offers are converting...and it will show you the EPC...again that's the number you want to look at...

Then you go back to the tracking device...get rid of all the non performing offers and leave the top 1 or 2 performers..... then you go and add some more offers in there to try and beat your winners....

Again, the offer is really one variable to test but it's a very good place to start and it's very easy to do...


EDIT: I just picked that dating domain off the top of my head. I didn't realize what it went to! lol
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  • Profile picture of the author Jason Moffatt
    I've publicly admitted many times...

    I don't really test! Very little.

    I just write kick ass ads!

    Today's ad is converting above 8%.

    I ain't touching that ad!

    But hey, I'm not an internet marketer. I'm a surfer and a guitar player!

    Peace,

    J-Mo
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    • Profile picture of the author Lance K
      Originally Posted by Jason Moffatt View Post

      I've publicly admitted many times...

      I don't really test! Very little.

      I just write kick ass ads!

      Today's ad is converting above 8%.

      I ain't touching that ad!

      But hey, I'm not an internet marketer. I'm a surfer and a guitar player!

      Peace,

      J-Mo
      Jason Moffatt is more artist than scientist?

      Really though, different strokes for different folks. It's all about what you're aiming to do. Some people can hit their marks without testing and others can't.
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      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
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      • Profile picture of the author Jason Moffatt
        I just sit there and stare at the stats.

        Seriously, I almost never go change the copy.

        And when I do, I never really pay attention to matching the numbers up in any mathematical sense. I just feel the bulge in my wallet, look at my Bank Of America balance and say... "Hey, it's working".

        It's a shitty philosophy for getting rich.

        Pretty chill philosophy when you don't give a F%@##

        I'm always doing new stuff too, so it's tough to spend time testing. To me, it's boring. I need to rethink it though, and turn it into a fun and challenging game, but I haven't put any priority on testing too much.

        By nature I'm super competitive, so it would seem to make sense that I would enjoy testing mine and others controls. I guess I don't like doing the same thing twice, let alone 3 and 4 times or more.

        Hmmm, note to self.

        Have Ryan test our stuff!

        Peace
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        • Profile picture of the author Lance K
          Originally Posted by Jason Moffatt View Post


          Hmmm, note to self.

          Have Ryan test our stuff!

          LOL

          I was going to mention that.
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          "You can have everything in life you want if you will just help enough other people get what they want."
          ~ Zig Ziglar
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      • Profile picture of the author Chipt
        I know a major IM fellow who has literally millions of people on his various lists. His mantra? "I don't test sh*t." [that was a direct quote.]

        His reason?

        "I make plenty of money off these lists. Testing is too much d*mn work and I just don't care. If they don't buy one offer I just send them something else."

        Sure - in an ideal world all marketers would be great testers.

        In the real world "it just ain't so."

        Chip Tarver
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      • Profile picture of the author mdunn123
        Originally Posted by Lance K View Post

        Jason Moffatt is more artist than scientist?

        Really though, different strokes for different folks. It's all about what you're aiming to do. Some people can hit their marks without testing and others can't.
        I agree and disagree. Yes some people are better off the bat than others, but in the end I still bet that Jason can get a better conversion and ctr from his ads, sales page, etc if he did test or hired someone to do the testing. You can just about always squeeze out more. However the real question is if you're happy with what you have going on at the moment. Personally, I rarely hit the mark on things right off the bat, and have to test and tweak to get to the point that I want.

        But I also have to admit that I am guilty of sometimes settling with my achieved numbers and just enjoying my high ctr and conversions and not caring about increasing them much more than they already are.
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        • Profile picture of the author Lance K
          Originally Posted by mdunn123 View Post

          I agree and disagree. Yes some people are better off the bat than others, but in the end I still bet that Jason can get a better conversion and ctr from his ads, sales page, etc if he did test or hired someone to do the testing. You can just about always squeeze out more.

          I don't think J-Mo himself would take that bet, because he knows he could pull better if he tested. As he said though, that's not really a priority for him and he's fine where he's at.


          Originally Posted by mdunn123 View Post

          However the real question is if you're happy with what you have going on at the moment.

          Exactly
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          "You can have everything in life you want if you will just help enough other people get what they want."
          ~ Zig Ziglar
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    • Originally Posted by Jason Moffatt View Post

      I've publicly admitted many times...

      I don't really test! Very little.

      I just write kick ass ads!

      Today's ad is converting above 8%.

      I ain't touching that ad!

      But hey, I'm not an internet marketer. I'm a surfer and a guitar player!

      Peace,

      J-Mo
      LOL! If you're getting that type of conversion, I guess that's all the "testing" you need.
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      -----------------------------------------


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      • Profile picture of the author MikeHumphreys
        Yeah, I used to think that way years ago. Then I did a simple test sending out two versions of the same postcard but a different opening headline. One was the piece I had been using for over a year that averaged 4% conversion.

        The new one pulled a 7% and became my new favorite marketing postcard instantly. That made me a testing fan for life.

        I hear those excuses all of the time from marketers about not testing... even other copywriters. Just had one Warrior create a Camtasia video as a testimonial for my testing software Easy Multi Tracking which is part of his new info course. He surprised me that it was part of the course b/c he didn't tell me he was doing it and he promoted it without an affiliate link too.

        It seems by testing just his opening headline for a recent product launch of his, he found a variation that converted at 9%.

        He's starting to recruit affiliates to promote the product... Do you think his affiliates will be happy that he took the time to run some testing? That he can tell them how well it converts BEFORE they start buying PPC to drive traffic to his site? You betcha.

        Food for thought,

        Mike

        P.S. J-Mo, you're a talented salesman and copywriter... if you ever decided to start testing your stuff to squeeze out top conversions, you'd probably be buying Bank of America someday.
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        • Profile picture of the author Johnny Slater
          One thing to remember is not everyone wants to be the next multi billionaire. Sure, that would be great and all, but for some people that is not why we do IM.

          It's a pretty good bet that I'm not alone in the fact that I am not here to become rich. I 'll be happy if/when it happens, but it is not the motivating factor for what I do. As long as I create enough income for both my wife and me to stay home with the kids then I'm great. Spending time with my kids is my number one priority in life, but then again losing a child tends to put your surviving children as a priority so I do understand others may not share my viewpoint.

          Anyway, my point is some people may not care to squeeze every last dollar they can out of their customers, as long as they are making the money to live the way they want then they are content to let things go as they are.
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  • Profile picture of the author AverageGuy
    literally, meaningful testing results should be concluded from meaningful # of testings. Testing doesn't mean change one word/color/sentence today, then change it tomorrow. you will have to do it again and again in different timing, with different compaign going on, even different weather/holiday/etc.... too many variables. most small players don't have this kind of 'luxury' to do it.

    with small # of samples, yes, you may lucky to find one 'good' parameter for a variable, but it may be mistake in the long run.

    Just my 2 cents as a long time engineer.


    david
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    • Profile picture of the author Chipt
      Hey, David -

      Great points...

      One more -- most 'small players' don't even have enough traffic to test, so talking to them about population sizes, standard deviation, means, medians, and bell curves [and all the other fun metrics and analytics stuff] is moot.

      In my experiece, getting them to simply set up a dedicated landing page for a given campaign is the easiest for them to at least get some metrics...

      Do you agree?

      Chip Tarver
      Signature

      Improve your online success permanently right now. Joint Venture Masters tell you the real insider info. Save $450 right now by checking out my *limited time* FCS WSO and change your JV success in a radical way permanently at http://www.warriorforum.com/forum/to...OPIC_ID=264511... and for less than $20 you can really save up to half your gasoline costs at www.CutYourGasCostsNow.com.

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      • Profile picture of the author JayXtreme
        Eh...

        who needs to test?..

        I sort of agree.. BUT... I'm so busy trying out new crappy widgets on my blog sidebars that I just let it ride..seems to work..

        One day I'll probably wake to a million pound defecit and some floundering adwords ads costing me thousands... at which point I'll go fishing

        Jay
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        Bare Murkage.........

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  • Profile picture of the author Andy Fletcher
    J-Mo is a kickass marketer. How do I know that? Because I can massively abbreviate his name and you still know who I'm talking about.

    Are you a great marketer? Maybe, but if you are then chances are you're writing awesome sales copy for your latest product not reading this. In reality most of us suck at this and thus testing is really important.

    If you can put pen to paper and basically print money, then no, don't bother testing just put pen to paper and get on with it. If you're like the rest of the 99% of the population then stop pretending that you are the next J-Mo and test to see what works. If you don't quite get it, I'll give you a hint. What works is what puts $$$ in your bank account.
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  • Profile picture of the author Jelasco
    Originally Posted by OnlineMasterMind View Post

    He just laughed and said, ""If You're Not Testing You're Not An Internet Marketer..."
    Then "he" is wrong. An Internet marketer is someone who uses the Internet to sell products or services. Whether they test is irrelevant.

    I could say if someone can't grasp the definition of "Internet marketer" then he is not a real mentor.

    It's a bit like saying if you don't wear a cowboy hat, you aren't a country singer, just because many of those singers do wear cowboy hats.
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    • Profile picture of the author JayXtreme
      Originally Posted by Jelasco View Post

      Then "he" is wrong. An Internet marketer is someone who uses the Internet to sell products or services. Whether they test is irrelevant.

      I could say if someone can't grasp the definition of "Internet marketer" then he is not a real mentor.

      It's a bit like saying if you don't wear a cowboy hat, you aren't a country singer, just because many of those singers do wear cowboy hats.
      Spot ON Jelasco....

      The internet is just another medium to make sales... not some geat big stats acquisition platform...

      Jay
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      Bare Murkage.........

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      • Profile picture of the author ExRat
        Hi,

        I don't think it's too complicated.

        Allen Says has mentioned in some of his war room stuff that if he was inclined to test more, or if someone used his methods AND tested and tracked and tweaked - they would beat him.

        Jmo is the same. They have a certain gift (a natural selling ability and action-taking ability) that isn't so widely held. They wisely focus on developing and utilising that more than anything else. But that doesn't mean it wouldn't be wise for them to get someone else to do the testing and tweaking for them.

        With that type of natural selling ability you can do really well - often well enough to never need to stress about testing or not.

        But if you don't have that gift then at some point you will probably be forced to start testing or in most cases give up.

        Testing is not just the act of studying the results of a salespage. It's a philosophy that when adopted across the board means that a person will take notes and look to understand what happened and why at every opportunity. It's an education assistant, as well as an optimisation tool.

        It's obvious - no matter whether you are bad, good or average at what you do, if you test and tweak then you can squeeze more out of the work that you have already done.

        And compared to offline, computers make it so easy that it's crazy to not do it.
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        Roger Davis

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        • Profile picture of the author macchiavelli
          The only reason why I dont test is because it never ends.
          If you split test 2 offers and 1 comes out as a winner, you want to run another test to find out if you can find an even better performing offer.

          That way you do increase your profits but it takes a bit of time.
          Im not lazy but I have better things to do with my time hahah.
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