In essence, Evergreen Content is content that is as important to the reader 10 years after it is written, as it was when the content was created.
I have found my greatest success in article marketing by writing Evergreen Content, and no matter how you publish your content, this is a goal worth pursuing.
This point was brought into focus today, when a spammer jumped on the Warrior Forum and started resurrecting threads from 2009 and 2010.
Those threads contained Evergreen Content.
I read the original posts and the entire thread, oblivious to the fact that these threads were years old. I, among others, even answered the threads as if they were created this week.
There is a powerful lesson in that for anyone who is paying attention to how to be successful online.
Make it a point to create content that will continue to appear fresh, even if the content is consumed ten years from today.