by tpw
6 replies
Ideally, when we are creating content, we want to create Evergreen Content.

In essence, Evergreen Content is content that is as important to the reader 10 years after it is written, as it was when the content was created.

I have found my greatest success in article marketing by writing Evergreen Content, and no matter how you publish your content, this is a goal worth pursuing.

This point was brought into focus today, when a spammer jumped on the Warrior Forum and started resurrecting threads from 2009 and 2010.

Those threads contained Evergreen Content.

I read the original posts and the entire thread, oblivious to the fact that these threads were years old. I, among others, even answered the threads as if they were created this week.

There is a powerful lesson in that for anyone who is paying attention to how to be successful online.

Make it a point to create content that will continue to appear fresh, even if the content is consumed ten years from today.
#article marketing #content #content creation #evergreen #original content
  • Precisely why blogging (AKA non-stop fresh content publishing) is lame as a money-making venue...
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  • Profile picture of the author anthonyb
    You make a valid point, although the only way to achieve what you propose is to be technology and tactics agnostic. Your content will have to be targeted at the vision and strategy level for it to be relevant in a decade.
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  • Profile picture of the author AlphaRosa
    Great point Bill.

    It seems that these days there is such a push for "new" content regardless of its relevancy. Many marketers are so focused on churning out new material, often which is junk or fluff, that they forget the evergreen content is still extremely valuable to their target markets.
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    • Profile picture of the author Kay King
      although the only way to achieve what you propose is to be technology and tactics agnostic. Your content will have to be targeted at the vision and strategy level for it to be relevant in a decade.
      Actually, no.

      There are topics that hold interest year after year - if you know those topics and can write about them you have evergreen content for an evergreen niche.

      When you write about "the latest thing" or "trending now" - it quickly passes in popularity or is replaced by newer technology and you have to do it all over again tomorrow or next week.

      kay
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  • Profile picture of the author tpw
    I have an article that continues to generate traffic, 9 years after I wrote it.

    The whole of the article is about technology and tactics.

    It talks about the importance of using autoresponders to send an immediate email, when getting people onto your mailing list.

    The point of the article is that if people sign up for your newsletter now and have to wait a week to get your first email, the subscriber may forget about you before the first email arrives, triggering the ugly spam complaints and worse yet, inattention.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author philhunter
      Great Post and makes perfect sense, I guess the phrase 'Work smarter not harder' springs to mind for me with this.
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