$1 Million at $5 a Pop in 12 Days

52 replies
I see a number of comments and opinions about people stealing someones hard earned product. And the problems with DRM.

Here is someone who did a test to see if (most/some) people are honest.

"It took 4 days for Louis to earn $200,000, and another 8 days to earn a whopping $1 million."

Louis CK Earns $1 Million in 12 Days With $5 Video

Most people don't have the background/preparation/reputation/etc. to do this, but it certainly shows that it can be done.

Marvin
#days #million #pop
  • Profile picture of the author E. Brian Rose
    love that screenshot...

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    • Profile picture of the author Daniel Evans
      Originally Posted by E. Brian Rose View Post

      love that screenshot...


      (resisting urge to photoshop pic with "Funds Frozen"....)
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    • Profile picture of the author E. Brian Rose
      Originally Posted by Michael Milken View Post

      How long until someone runs a WSO and use this as their proof of income shot?
      LOL I wouldn't put it past some
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  • Profile picture of the author Brent Tracey
    Hello,

    Screenshot seems sketchy.
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  • Profile picture of the author xixi12
    Wow, that is amazing. I say out with the middleman. But on the other hand he already had a lot of followers
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  • Profile picture of the author barbling
    It's common sense - possess a huge list, and voila, make a huge amount of money.

    Don't know why this is considered so revolutionary....
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    • Profile picture of the author mrjosco
      Originally Posted by barbling View Post

      It's common sense - possess a huge list, and voila, make a huge amount of money.

      Don't know why this is considered so revolutionary....
      It may not be revolutionary in terms of internet marketing, but it is revolutionary in terms of distribution.

      It is rare for an entertainer to distribute their work without the assistance of a middleman. These middle men jack up the price and take a hefty chunk of change. As Louis describes in his post they also interfere in the creative process. Using the power of internet marketing (and a list of followers) to bypass the middle man and still rake in some decent profit is very revolutionary.

      His success in this experiment is very much acting as a pioneer into independent artists and performers becoming their own managers and distributors. This can lower costs, expand availability and open the doors for artists and performers that would not otherwise have a shot.

      Opening the door to direct distribution through internet marketing does all of the things the internet promised to do! It takes the power out of the hands of a few industry 'heads' and puts it back in the hands of individuals.
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  • Profile picture of the author Fernando Veloso
    Funny how this happens now, with SOPA coming in.

    Karma?

    Oh and GO Louis!!!!
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  • Profile picture of the author Jeremy Stephens
    43 open disputes!! 28 requiring his action.

    Brave of him keeping all that money in PayPal. I don't keep more than $1000 in mine.
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    • Profile picture of the author Marvin Johnston
      Originally Posted by jeremy Stephens View Post

      43 open disputes!! 28 requiring his action.

      Brave of him keeping all that money in PayPal. I don't keep more than $1000 in mine.
      Let's see ... approximately 220000 sales

      43 open disputes at $5.00 each = 235.00
      28 requiring action at $5.00 each = $140.00

      43/220000 ~= 0.02%
      28/220000 ~= 0.01%

      Doesn't sound like much of a problem to me.

      Or put another way, this is the type of problem I'd like to have ... with that dollar volume .

      Marvin
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    • Profile picture of the author E. Brian Rose
      Originally Posted by jeremy Stephens View Post

      43 open disputes!! 28 requiring his action.

      Brave of him keeping all that money in PayPal. I don't keep more than $1000 in mine.
      He had 200,000 transactions. 48 disputes is something like .0003%. That's not too shabby.

      EDIT: ooops, better math above this post.
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    • Profile picture of the author Cfomodz
      Originally Posted by jeremy Stephens View Post

      43 open disputes!! 28 requiring his action.

      Brave of him keeping all that money in PayPal. I don't keep more than $1000 in mine.
      Yep, same here, I pull the money out of my PayPal as soon as I get $500, $1,000 max... I wouldn't even think of keeping more than 10,000 in my PP...

      OT: This is actually pretty crazy, although it has been mentioned that the reason why he was able to do this is because he had such a large fan base to market to.
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  • Profile picture of the author Ashley Redcliff
    This isn't unusual if you already have a lot of fans. Famous performers are doing this kind of thing all the time. It's still an impressive number to hit though.

    I'd be interested to see how much of it PayPal tries to take from him.
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  • Profile picture of the author Dann Vicker
    That's amazing.
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  • Profile picture of the author LBspeaks
    Does anybody have a wild idea about how many fans he has?

    I ask because I am not from US, and I would like to know. A rough estimate would be alright...
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  • Profile picture of the author Elluminati
    Anyone know if Louis CK has a gal? If not...
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  • Profile picture of the author CoolCaesar
    This totally shows the real power of the internet .. all entertainers should begin using it, individually
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  • Profile picture of the author Willie Crawford
    I met and set up a JV last week with a musician who has already
    sold millions of records, and sells his materials independently.

    We are exploring ways to get his very diverse music into more
    hands, and I took on the project partly because it fits in
    perfectly with Brad Fallon's uQast, but also because thing
    have finally evolved to the point where it's also very cost
    effective to sell things at a lower price-point.

    Before, processing charges made most smaller purchases
    cost-prohibitive.

    Thanks for sharing the post, it may have made me a small
    fortune

    Willie
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  • Profile picture of the author GeorgR.
    He has a limited account, otherwise there wouldn't be the "view limits" link.
    It is therefore unlikely he has $1MIL in his account.

    Correct me if i am wrong.

    Edit: There is also no activity on that account, except the last one which doesn't show yet.
    If i had $1Mil in my paypal there would for sure be a HECK of activity going on and not only one single line. Now tell me this doesn't look "sketchy"?
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    • Profile picture of the author Joseph Robinson
      Banned
      Originally Posted by GeorgR. View Post

      He has a limited account, otherwise there wouldn't be the "view limits" link.
      It is therefore unlikely he has $1MIL in his account.

      Correct me if i am wrong.

      Edit: There is also no activity on that account, except the last one which doesn't show yet.
      If i had $1Mil in my paypal there would for sure be a HECK of activity going on and not only one single line. Now tell me this doesn't look "sketchy"?
      I'm correcting you. The "View Limits" tab is on my account too. But if you click through, all it says is that my sending and withdrawal limits have been lifted.

      Also, why would Louis CK need to fake a Paypal screenshot? Has he jumped into the WSO market and I just missed it? :rolleyes:
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  • Profile picture of the author rondo
    He's probably doubled his sales since appearing on Jimmy Fallon a couple of days ago (the show is broadcast worldwide).


    Andrew
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  • Profile picture of the author NickSway
    Good thing they showed the screenshot. That article just got a whole lot more reliable...
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    • Profile picture of the author Joseph Robinson
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      Originally Posted by NickSway View Post

      Good thing they showed the screenshot. That article just got a whole lot more reliable...


      I'm going to let that go because I'm assuming you think that Louis CK is someone pretending to be an IM "guru". Go read the article though. He is a comedian.

      I guess he isn't as popular as I thought he was; but still. Some people just like to chase shadows sometimes :rolleyes:.
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      • Profile picture of the author LBspeaks
        Originally Posted by Joe Robinson View Post



        I'm going to let that go because I'm assuming you think that Louis CK is someone pretending to be an IM "guru". Go read the article though. He is a comedian.

        I guess he isn't as popular as I thought he was; but still. Some people just like to chase shadows sometimes :rolleyes:.
        Yeah, but Nick IS a guru... :p
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        • Profile picture of the author Joseph Robinson
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          Originally Posted by LBspeaks View Post

          Yeah, but Nick IS a guru... :p
          He is also someones long lost twin apparently:

          User NickSway

          User George Carlos

          :rolleyes:
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          • Profile picture of the author LBspeaks
            Originally Posted by Joe Robinson View Post

            He is also someones long lost twin apparently:

            User NickSway

            User George Carlos

            :rolleyes:
            Hahaha...

            And it is funny considering that I just gave my $5 to the dude... Watched 5 minutes and it looks funny... I'll watch it when I get the time, but I get it...

            It is EASY to make that kind of money when you have the ability to get that many people attending your standup LIVE.

            I was just reading a report inside the War Room where Allen Says says, "One who does it with maximum style, flair and entertainment will win big."

            So true. Ironically Allen was talking about cheap reports

            LB
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            I am new to the online world of forums and social media... but I have spent the last 7 years of my life talking to business owners all over the world, and helping them generate extra profits. And I can show you how to do the same... Get the Review Copies of My $497 Ignitional Program Here...

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  • Profile picture of the author James Hessler
    As an entertainer and Busker this is Vereeeeee interesting..
    James
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    • Profile picture of the author LilBlackDress
      Originally Posted by James Hessler View Post

      As an entertainer and Busker this is Vereeeeee interesting..
      James
      As the mom of a pop singing daughter (with a list and fan base) who is currently seeking fame and fortune in LA, this has me thinking a lot also
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  • Profile picture of the author AceOfShirts
    I don't know if PayPal still has this because I haven't heard about it in a while. Didn't PP have a "micro-payment" account? It was set up for people who normally process less than $12 per average order. The commission equation was different and it charged a lower rate. That could have made a big difference in this account with 220,000 transactions. Every penny saved on the transactions would add $2200 to the profit.
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  • Profile picture of the author 3genter
    This is amazing - wonder is the average joe like us could pull off something like this...hmmm
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  • Profile picture of the author swilliams09
    The thing is this. Louis CK is at the height of his popularity. The same popularity that was afforded to him by the mainstream media after years of honing his craft. Radiohead had a very successful "pay what you want" album and Prince did an amazing amount of business selling his own music online and at shows. But all of these guys were already made by the machine.

    CK said it cost $250,000 just to set up and produce this show. How many internet people have honed their craft to professional levels, learned their trade from every angle (such as producing, editing, directing, managing budgets andfinances and marketing), built up their reputations to the point where they have access to or can get bankrolled for $250,000. Go on the talk show circuit and leverage the internet and earn a million dollars in revenue? Not many. CK has been producing his own tv show for the last year so he knows the ins and outs of the business. It would be criminal for him not to do this to be honest. That being said, it's still an amazing feat. I just tend to be realistic about why it's even possible and what it means for the lowly artist at home trying to make it.

    The machine is great at pushing you from the viral level to the national living room level and should be used as such, then this sort of thing should be a nice fat payday to recoup from years of the labels/agencies earning the lions share.
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  • Profile picture of the author raegrex
    it seems almost too good to be true lol
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    • Profile picture of the author Gary Huynh
      I think this feat can be duplicated by any well known celebrity these days thanks to social media. $5 is a price point that garners impulse purchasing. If you have a strong following, just give them a chance to give you $5. Mix in some viral marketing, limited time frame, add some curiosity and bingo...you'll make a lot of money too. If your following is big enough, a million bucks is not out of the picture.
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      • Profile picture of the author Marvin Johnston
        Originally Posted by Gary Huynh View Post

        I think this feat can be duplicated by any well known celebrity these days thanks to social media.
        I agree. Once it is shown that something is possible, it is a lot easier to do it.

        One thing I find fascinating about what he did was that he actually took action on his idea and tested it. That is, to me, one of the BIG takeaways.

        And he reaped some nice rewards !

        Marvin
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  • Profile picture of the author P.Sharma
    Damn! This is nice man. Just $235 in refunds This truly is a phenomenal inspiration for me
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  • Profile picture of the author adammaxum
    Although it is cool to see C.K. do his thing, any no-name person is not going to be able to achieve these numbers. Of course, even a fraction of a million would be nice.

    He's all over television promoting this. He had/has his own tv show. Not to mention, he's been around forever, and he's funny! Most celebrities could achieve these numbers, if not much higher, and it's starting to become more common as time goes on.

    As IM'ers, everyone should know that if you have the list/fan base, you can sell a lot with the right product/advertising.
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  • Profile picture of the author 23profit
    That is amazing what a small price point will get you once you have a great rep
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  • Profile picture of the author Iriss
    Yes, but you forgot one thing.

    This man is a creative genius.

    Oops. Missed that detail, didn't ya.

    How does the 99% of lazy, fat american brainwashed zombies even compare?

    Of course he made 1 million, and he will make many more.
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    • Profile picture of the author Lee Murray
      Originally Posted by Iriss View Post

      Yes, but you forgot one thing.

      This man is a creative genius.

      Oops. Missed that detail, didn't ya.

      How does the 99% of lazy, fat american brainwashed zombies even compare?

      Of course he made 1 million, and he will make many more.
      That's kinda what I was thinking.

      Easily one of the finest comedians alive.

      Of course, there is always something to be taken from celebrity success, but people who want to make big things happen while still remaining lazy, fat, brainwashed zombies probably won't take it. :rolleyes:
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      • Profile picture of the author Iriss
        Originally Posted by Lee Murray View Post

        That's kinda what I was thinking.

        Easily one of the finest comedians alive.

        Of course, there is always something to be taken from celebrity success, but people who want to make big things happen while still remaining lazy, fat, brainwashed zombies probably won't take it. :rolleyes:
        I was actually motivated to buy his show myself when I visited his site.

        But only after I watched the preview video on the homepage, that masterfully gives you a preview of the quality you are getting.

        That trick alone is marketing brilliance, and a good example of pre-selling good quality work. Without the video people who don't know this comedian wouldn't be motivated to buy it.
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      • Profile picture of the author AsaFarr
        That's sick. But as many above have been writing, famous people with many fans should definitely use that more! Imagine Justin Bieber, Lady gaga or any other famous person releasing something virtual for just 5 USD. Thet are the two most followed on Twitter, and a lot of fans would considering buying whatever they released!! If i became famous for any reason i would absolutely try that out!
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        • Profile picture of the author kret0s
          Originally Posted by JustinBieber View Post

          That's sick. But as many above have been writing, famous people with many fans should definitely use that more! Imagine Justin Bieber, Lady gaga or any other famous person releasing something virtual for just 5 USD. Thet are the two most followed on Twitter, and a lot of fans would considering buying whatever they released!! If i became famous for any reason i would absolutely try that out!
          I don't think they're allowed ... (Correct me if I'm wrong)
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          • Profile picture of the author AsaFarr
            Originally Posted by kret0s View Post

            I don't think they're allowed ... (Correct me if I'm wrong)
            Why wouldn't they be :O
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  • Profile picture of the author visimedia
    wow wow woww ..... here's the man...... simplicity, openess, low price .... and bammmm 1million .... I can duplicate it... lol
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  • Profile picture of the author Troy357
    Banned
    [DELETED]
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  • Profile picture of the author savvybizbuilder
    Now everyone is going crazy about this argument. Numbers can indeed lures attention.
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    • Profile picture of the author Marvin Johnston
      Originally Posted by savvybizbuilder View Post

      Now everyone is going crazy about this argument. Numbers can indeed lures attention.
      Not "everyone" is going crazy ... some people are actually using or adapting the idea for their own purposes. And that is the main reason I posted about it.

      While kind of a nasty crack, some people prefer to talk or argue about something rather than put it into action. Less risky and much easier to do .

      Marvin
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  • Profile picture of the author Michael Ten
    So, the key less here, is to become famous if you want to make LOTS of money quickly without knowing a lot about math, business, engineering, or science.
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