To Sell One Big $39 Book Or Lots Of Small $7 Books?

16 replies
Hey folks

I was wondering if it was better to have one $39 Clickbank book and have affiliates drive traffic to it, or to have multiple $7 reports that you sell via email marketing.

Keeping that initial sale as low as possible seems an excellent idea. Ben Hart for examples tries to get you to join his inner circle for just $1. But you probably couldn't get affiliates aboard if you only sold low-cost products/reports.

What would you advise?
#$39 #big #book #books #clickbank #lots #sell #small
  • Profile picture of the author barbling
    Originally Posted by Snow_Predator View Post

    Hey folks

    I was wondering if it was better to have one $39 Clickbank book and have affiliates drive traffic to it, or to have multiple $7 reports that you sell via email marketing.

    Keeping that initial sale as low as possible seems an excellent idea. Ben Hart for examples tries to get you to join his inner circle for just $1. But you probably couldn't get affiliates aboard if you only sold low-cost products/reports.

    What would you advise?
    Do both.

    Build your list via the $7 reports and then upsell said list your $39 product sometime in the future.

    That way you cover both bases grand.
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    • Profile picture of the author Snow_Predator
      Originally Posted by barbling View Post

      Do both.

      Build your list via the $7 reports and then upsell said list your $39 product sometime in the future.

      That way you cover both bases grand.
      Ah, so simple I feel dumb for not having thought of it myself :s

      I could always get affiliates to help me promote that $39 product in the future. Hmmm
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  • Profile picture of the author Gerard Mohamed
    Maybe you should consider a joint or dual approach, i.e. one high value product at say $39 as your first sales funnel. The second funnel could consist of 2 to 5 packaged products within the same niche for say half the amount i.e. $19.

    Alterntaively however, low priced products in the $7 range has the capacity to do well, on condition that you have a great upsell that can or will convert at a reasonable ratio.

    I trust you will give the above guidelines some consideration, but good luck with your future onlline marketing initiatives and I'm absolutely sure that things will work out well for you.
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  • I've personally always profited more by trying to sell fewer copies of a high-ticket product than by trying to sell loads of low-end products. That's why now a days I hardly ever price any of my products under $97.

    That being said, why don't you give away for free a $7-worth report, and then market the $39 product to your list? It's a universal approach that simply works.
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  • Profile picture of the author themeforest
    I will sell a series of $7 reports. Then I bundle all of them for a price of $47. Sell the bundle through clickbank.com so that affiliates can promote the package. Give the affiliates up to 50% commission. The reason for $47 is that affiliates want to earn at least $20. Now you have the best of both world.
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    • Profile picture of the author Snow_Predator
      Originally Posted by themeforest View Post

      I will sell a series of $7 reports. Then I bundle all of them for a price of $47. Sell the bundle through clickbank.com so that affiliates can promote the package. Give the affiliates up to 50% commission. The reason for $47 is that affiliates want to earn at least $20. Now you have the best of both world.
      Hmmm put your $7 reports together to make a large more expensive report? Surely you can't sell the new larger report to those who have purchased the smaller $7 reports? Since it contains the same info and wouldn't be adding value. But I suppose you could chase new customers with it and get your affiliates to promote it. An interesting thought, thanks.
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  • Profile picture of the author tpw
    I would advise a mix of both.

    My sales funnels start with $7 ebooks, that lead people to consider $29 and $49 ebooks.

    I like selling $7 ebooks, but I would most often prefer to sell the higher dollar offers to be honest.
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    • Profile picture of the author Matt Red
      As long as the value is there, you really should have no problem putting the price tag up higher. Look at the guys who do million dollar + launches.... There not selling 7$ ebooks (it's almost always 2k or more)... granted they have the list size to do whatever they want.... If you are providing 297$ (or whatever the price may be) worth of value... people will pay for it.
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      • Profile picture of the author princecapri
        Originally Posted by Matt Red View Post

        As long as the value is there, you really should have no problem putting the price tag up higher. Look at the guys who do million dollar + launches.... There not selling 7$ ebooks (it's almost always 2k or more)... granted they have the list size to do whatever they want.... If you are providing 297$ (or whatever the price may be) worth of value... people will pay for it.
        I think there is some sense in that. For those that sign up for freebies, it is hard to sell something worth $99 to them. I think you can convert $7 list to $47, but selling them something worth $297 will be very difficult.

        But I think a sales funnel giving away few $7 free reports would get you a good chance of upsell. (Also consider selling them in batches).
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by princecapri View Post

          For those that sign up for freebies, it is hard to sell something worth $99 to them. I think you can convert $7 list to $47, but selling them something worth $297 will be very difficult.
          Respectfully, I don't agree with this at all. (But I'm happy for all my competitors to assume it!)

          There are people who eventually buy products for multiple $x,xxx prices who have subscribed by opting in to a list for a freebie.

          It's not about the disparity between "free"/$7 and $297. It's about the traffic demographics, the way they're attracted in the first place, and the way you interact with them after they subscribe.
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  • Profile picture of the author John Silver
    I think Small $7 Books
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  • Profile picture of the author HarrisonJ
    Try different price points and see what works best for you and your product. Also, consider offering a free trial or $1 trial.
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  • Profile picture of the author nicholasb
    well teh way to do it is to sell a $7 product with a $39 upsell, not an upsell needed to complete the course but a nice addition or even just a related product, maybe even the video version or audio version.

    the is what most people fail to realize when they sell $7 products it is the beginning step of the ascension model.

    My typical approach is to sell front end products from $7-97 and then have a $197-$1997 up sell which has made me far more money than any other pricing structuring I have tried.
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  • Profile picture of the author tenji
    Both are OK. It depends on your targeted comsumers.
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  • Profile picture of the author SiteSmarty
    Neither. Head to the war room you'll find an article on the 100% affiliate commission explaining how it works. You could have your affiliates sell your $49 book, then upsell as many $9 books for the rest of your life.

    A few years from now you'll be filthy rich.
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  • Profile picture of the author Dann Vicker
    Your wrong to use any of them without a much higher priced product as an upsell. To make significant profits, use the reports to build up a list and offer them your higher priced upsells
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