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A perplexing time with mathematics!

by mjming81
13 replies
The rule of thumb apparently is said to be 1% - meaning 1% of responsive clicks/customers/buyers. My problem is with the following figures from an affiliate site summary wherein if the 1% were true I would have made over $200 for Christmas. What did I make in sales? NIL - it don't figure.
175 impressions - 709 clicks- 405% CTR
The mathematics just doesn't figure here. :confused:
Has any Warrior got an answer for this dilemma?Much appreciated.

Mike
One frustrated online business entrepreneur
#mathematics #perplexing #time
  • Profile picture of the author webapex
    I vote for Impressions and Clicks being transposed, Clicks can't be higher than impressions. A 25% CTR would still be remarkably high. Were you buying from a shady traffic source?

    Bad enough sales copy can sink a campaign.
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    • Profile picture of the author mjming81
      Originally Posted by webapex View Post

      I vote for Impressions and Clicks being transposed, Clicks can't be higher than impressions. A 25% CTR would still be remarkably high. Were you buying from a shady traffic source?

      Bad enough sales copy can sink a campaign.
      Oh!no! I believe this to be an excellent product and salespage - should I put it here? (blatant advertising) - and yes that 405% didn't seem to make sense- that's not my typo. Here is that site
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by mjming81 View Post

        I believe this to be an excellent product and salespage
        Hi Mike,

        However excellent the product is, I wouldn't touch it - as an affiliate - with that sales page, which is shockingly badly written.

        It's very difficult indeed to believe that any affiliates are making a sale at all by sending traffic directly to that page. I shudder at the amount of pre-selling/explaining/apologising I'd need to do, to overcome the negative effects of that.

        It's also very leaky (it has both an opt-in, and a blurb about becoming an affiliate), and the vendor's apparent need to justify his offer with 8(!!) bonuses is frankly ludicrous. But in any case it's so badly written that even these are probably comparatively small points. A complete non-starter, I'm afraid. :p

        I wish you better luck for 2012!
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  • Profile picture of the author Don Schenk
    It's an aweful sales letter. Dr Anthony talks about himself, and talks about what he thinks and wants... I this, and I that, I, I, I.

    It is a boring salesletter. That is why you are not getting sales.

    :-Don
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  • Profile picture of the author mjming81
    Yes - I see what you mean. Maybe you are right and that is the major problem.
    Thanks for your input.
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    • Profile picture of the author michaelwilding
      I agree, a very boring sales letter with no emotion and nothing that connects with the reader. It is also not a very good layout.

      You should take into account that 1% is very generic and this is based on a having a decent sales page. However it is also very dependent on the type of traffic and the niche that the product is in as well. It can be lower and it can also be a lot higher.

      Before you do any more marketing I would check to find out what is happening with your tracking because it doesn't make any sense. Also bear in mind that if you are using Aweber then click-throughs are not unique (at least they used not to be but there was something on the wire about this changing, anybody who uses Aweber know?) so someone could open the email and click 10 times and each click would be counted.
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  • Profile picture of the author kcom
    Not only is the sales letter boring, as previously mentioned, two other things that are working against you, would be no price shown on sales letter, and price point of the product, too much for what is being offered.
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  • Profile picture of the author mjming81
    Thanks fellow Warriors for all your comments. I will take them all to heart. In the meantime I have sent a message to the site owners laying out my dilemma.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by mjming81 View Post

    175 impressions - 709 clicks- 405% CTR
    The mathematics just doesn't figure here. :confused:
    Has any Warrior got an answer for this dilemma?Much appreciated.

    Mike
    One frustrated online business entrepreneur
    Mike, the math has a simple explanation. Maybe.

    175 impressions - 175 people saw the page with your tracking link (and I do hope that the link in this thread isn't an affiliate link cloaked with tinyurl - that can get you banned).

    709 clicks - Some of those people (or perhaps a scraper bot) clicked the link multiple times without leaving the page. One reason someone might do this is if there's a glitch in the sales page loading, so they hit 'refresh' - each of those will count as a new click.

    405% CTR - simply says that for every page impression, someone or something clicked your link 4 times on average.

    As for the 0 sales, I think Don nailed it.

    Not only is there a lousy sales letter, there's also a prominent pitch for the affiliate program. I wonder how many of your clicks signed up as an affiliate and gave themselves an extra discount by buying through their own affiliate link...
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  • Profile picture of the author mjming81
    Good News- although I think the horse has already bolted- I finally have a response that said they have full intentions of reviewing the site in the New Year
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  • Profile picture of the author Randall Magwood
    In what ways are you advertising your website? Are you leading them straight to your page or collecting opt-in subscribers? The site gets a nice sizable amount of traffic... i wonder if it's the niche. Is the $97 price justifyable?
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    • Profile picture of the author mjming81
      Originally Posted by Randall Magwood View Post

      In what ways are you advertising your website? Are you leading them straight to your page or collecting opt-in subscribers? The site gets a nice sizable amount of traffic... i wonder if it's the niche. Is the $97 price justifyable?
      I got lazy with this one this time round and lead them straight to the affiliate sales page. On hindsight a bad move judging by the number of clicks (if they are genuine clicks).
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  • Profile picture of the author hustlinsmoke
    I agree, I read the sales letter, one thing I have learned and that is, its all about you. I am interested in you, I think you get the point.
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