Legal ethical to give preference to buyers?

by Scott Ames 3 replies
If I wanted to give affiliates a 50% commission, but give those who have become a customer a 75% commission, would that be legal and ethical? My reasoning is that they have proven they are familiar with the product and are more likely to take action.

If that's not legal or ethical, what would be?
#main internet marketing discussion forum #buyers #ethical #give #legal #preference
Avatar of Unregistered
  • Profile picture of the author lcube
    Personally, I see nothing wrong with that. To me it uses the same logic where some affiliate programs don't even allow a person to promote their product unless they do buy it. And, you see those everywhere
    {{ DiscussionBoard.errors[42902].message }}
  • Profile picture of the author Scott Million
    Originally Posted by Scott Ames View Post

    If I wanted to give affiliates a 50% commission, but give those who have become a customer a 75% commission, would that be legal and ethical? My reasoning is that they have proven they are familiar with the product and are more likely to take action.

    If that's not legal or ethical, what would be?
    That's completely ethical. It gives an incentive for affiliates to actually purchase the product and give an honest review. I love the idea!
    {{ DiscussionBoard.errors[42906].message }}
    • Profile picture of the author debra
      I didn't think the word "legal" and "ethical" should be allowed in the same sentence. :rolleyes:

      Really..I see nothing wrong with it.
      {{ DiscussionBoard.errors[42960].message }}
Avatar of Unregistered

Trending Topics