Squeeze page vs. sales page

by Eduard
26 replies
Warriors, I’m looking for your advice on what seems to me as quite an intricate issue.

Right now I send all the traffic to a squeeze page. When they opt-in, they get access to a free presentation with some powerful tips, which also acts as the sales video.

My stats show that just under half of buyers buy the product in the same day they opt-in. And just over half of them buy days, weeks or even months later, in which time they receive additional content and pitches from me via email.

At the same time, the opt-in rate of the squeeze page is only about 22%, after considerable optimization.

In this context, I’m wondering if it would be a good idea to start sending the traffic directly to the free presentation/ sales video. The sales page would get almost 5 times more views this way, but I guess it all boils down to this:

How likely is it that more than half of my potential customers are not willing to enter their details on the squeeze page for a free presentation, but they would buy the product if taken directly to the free presentation/ sales video?

Your feedback is highly appreciated,

Eduard
#page #sales #squeeze
  • Profile picture of the author Mac J
    I think that when someone gives you information in exchange for a free giveaway, they have vested a little bit in you. Therefore, they will be more willing to buy something from you when you offer it to them in that first e-mail you send them.

    On the other hand, you might be right about just sending them straight to a sales page. There's only one way to figure it out though, and that is... test test and test some more.
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    • Profile picture of the author Haydn
      Ed what's the url? I'd like to have a look.
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      • Profile picture of the author Eduard
        The link is: Social Confidence Secrets
        I'm running a split-test right now so you'll see just one of the variations.
        Originally Posted by Haydn View Post

        Ed what's the url? I'd like to have a look.

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        • Profile picture of the author James Clark
          Squeeze pages are DM (Direct Marketing Concept) if that is the business model you are following then keep doing what you are doing. But keep the original. You might need it!

          Based on my experience, its not what you put on the squeeze page, but sometimes its what you don't put on there. That is, whats your MDA is.(most desired action). Clean is better!
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      • Profile picture of the author Super Warrior
        Originally Posted by Haydn View Post

        Ed what's the url? I'd like to have a look.
        Yes, same here.
        Thanks
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        • Profile picture of the author Eduard
          Originally Posted by Super Warrior View Post

          Yes, same here.
          Thanks

          Again. It's Social Confidence Secrets
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          • Profile picture of the author JohnMcCabe
            One thing no one has mentioned is the traffic source.

            Too many people say "traffic" as if it's all the same.

            Once you've finished your current test, think about repeating it. Only for the repeats, isolate the tests by traffic source. You might find that using both a direct sales page and your squeeze page is the optimum choice.
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          • Profile picture of the author yesacpow
            Hey Eduard,

            In my opinion, I think your squeeze page is saying too much and as a result it looks like a sales page.

            Another is that you are asking for too much info. I think you should try using only the bold headline, and the a form for them to enter their email address. Forget about the name and gender. Just keep it simple.

            Also, try a different headline and put everything in quotes as that is also proven to increase conversion rates.

            Try This >>


            "FREE Today - Expert Social Confidence Coach Reveals The Secret To Making Effortless, Confident And Captivating Conversations"

            Enter Your Email Address Below For Instant Access


            Hope that helps

            .....
            Casey


            Originally Posted by Eduard View Post

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            • Profile picture of the author Eduard
              Originally Posted by yesacpow View Post

              Hey Eduard,

              In my opinion, I think your squeeze page is saying too much and as a result it looks like a sales page.

              Another is that you are asking for too much info. I think you should try using only the bold headline, and the a form for them to enter their email address. Forget about the name and gender. Just keep it simple.

              Also, try a different headline and put everything in quotes as that is also proven to increase conversion rates.

              Try This >>


              "FREE Today - Expert Social Confidence Coach Reveals The Secret To Making Effortless, Confident And Captivating Conversations"

              Enter Your Email Address Below For Instant Access


              Hope that helps

              .....
              Casey
              OK, I will definitely try this and split test it.
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  • Profile picture of the author MatthewNeer
    Hey whats up Ed,

    I would say you need to keep the squeeze page in place partner!

    The reason being is that if you didnt have it in place, you would most likely loose half your sales. Or close to it.

    Building a list in online business is by far the most profitable thing you can possibly do. Without a massive email list, generating sales now rests upon your ability to advertise, to drive traffic to your sales video, which makes you money.

    But with the squeeze page in place, you can get people to opt in, build a massive list, and then follow up with your new subscribers via auto follow up messages in your autopresponder that do the selling for you.

    To me, this is a powerful, powerful asset that you should never deviate from putting your main focus into. ALWAYS be building a list, and always be marketing to that list, its seriously you will butter you bread for many years to come.
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  • Profile picture of the author visimedia
    To me, this is a powerful, powerful asset that you should never deviate from putting your main focus into. ALWAYS be building a list, and always be marketing to that list, its seriously you will butter you bread for many years to come.
    I'm totally agree with this statement.. just master how to monetize your list technique . you will make money all the way in 2012...
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    • Profile picture of the author MatthewNeer
      Originally Posted by visimedia View Post

      I'm totally agree with this statement.. just master how to monetize your list technique . you will make money all the way in 2012...
      Spot on man!

      Once you got an offer in place with a great squeeze page that you know converts well, its just a matter of driving traffic to that squeeze page.

      To put it another way, if you KNEW that 1 out of every 100 opt ins you got, made you a $99 dollar commission, how much time would dedicate to figuring out how to drive as much traffic as humanly possible to your squeeze page?

      <--- pretty soon you can wear ya stunna shades all day long... lol
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  • Profile picture of the author Randall Magwood
    Imagine if you had 100,000 leads in your autoresponder funnel. Do you think you will be making money everyday... as opposed to driving all that traffic to a sales page where the viewer will never return to? I say stick with the squeeze page route, and keep doing email marketing.
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    • Profile picture of the author Jon Patrick
      When in doubt, try both. Split test it and see what happens.

      You could find that it's so much more profitable in the short term to use a sales page that a squeeze page simply can not compete, even when you consider that it is a long-term asset.

      Or you could find that the earnings are similar either way in the short term, and realize that a squeeze page is superior because it has the additional benefit of being a long-term asset.

      Or maybe nobody would buy if you sent them straight to a sales page.

      Who knows? You have to compare and see.
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  • Profile picture of the author SiteSmarty
    The problem with direct sales on your site without the optin is that they're gone for ever. Like already mentioned, preserve your list and improve your responder articles. 22% on your optin is dam good. If it ain't broke , don't fix it.
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  • Profile picture of the author Nexstair
    A direct sales page would be good.

    Originally Posted by Eduard View Post

    Warriors, I'm looking for your advice on what seems to me as quite an intricate issue.

    Right now I send all the traffic to a squeeze page. When they opt-in, they get access to a free presentation with some powerful tips, which also acts as the sales video.

    My stats show that just under half of buyers buy the product in the same day they opt-in. And just over half of them buy days, weeks or even months later, in which time they receive additional content and pitches from me via email.

    At the same time, the opt-in rate of the squeeze page is only about 22%, after considerable optimization.

    In this context, I'm wondering if it would be a good idea to start sending the traffic directly to the free presentation/ sales video. The sales page would get almost 5 times more views this way, but I guess it all boils down to this:

    How likely is it that more than half of my potential customers are not willing to enter their details on the squeeze page for a free presentation, but they would buy the product if taken directly to the free presentation/ sales video?

    Your feedback is highly appreciated,

    Eduard
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  • Profile picture of the author Ron Douglas
    Have you tried a sales page with an opt-in upon exit or directly on the page?

    Maybe you won't lose as many of the potential customers as you think if those who don't buy on the first visit grab your free offer from the sales page.

    If you decide to keep the squeeze page, maybe you can test an autoplay video introduction that tells people what they will get on the next page. I think you can definitely do better than 22% unless you're just getting untargeted traffic.
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  • Profile picture of the author JohnK
    The risk is if you send them directly to the sales page you can lose them forever. Capturing their email address allows you to follow up with them to increase conversions.

    In regards to your conversion stats, what type of traffic is that? PPC or organic search?
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    • Profile picture of the author leeone
      I agree with most of the people on this post. Keep sending your people to your squeeze page as you stated in your post you get sell the same day people sign up and you also get sells weeks and months later.

      The key here is building a relationship with your prospects. You can keep getting sales from these people and that is the best thing about having a squeeze page. Continued sales from people who have bought your product.
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    • Profile picture of the author Eduard
      It's organic search John. People find my articles on various blogs and sites, and they all link to the squeeze page right now.
      Originally Posted by JohnK View Post

      The risk is if you send them directly to the sales page you can lose them forever. Capturing their email address allows you to follow up with them to increase conversions.

      In regards to your conversion stats, what type of traffic is that? PPC or organic search?
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  • Profile picture of the author Emily Meeks
    Send me to a direct salespage, you get one chance to impress me. If I'm not impressed, it's onto the next shiny thing (or back to Facebook).

    Send me to a squeezepage, I'll give you my email address if you gimme a cookie. (That cookie better be damn good though.) Then if you give me a good incentive to read your mail over a period of time, I might decide that you know your stuff and I'll buy the whole cookie jar.

    Not only that, but who knows? I might buy more stuff from you, or even promote you as an affiliate. Then we can REALLY go somewhere.

    I like chocolate chip, by the way.
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    • Profile picture of the author oneplusone
      Sending visitors directly to the sales-page is often best, especially if you're the product owner.

      People who are saying that you won't build a list are forgetting that everyone who buys, ends up on your buyer list.

      100% of them, and they're much better quality as they've all handed over their money straight away.

      The problem with any "hoop" before the sales-page, is that you end up with a percentage of a percentage in terms of sales.

      A percentage opt in, and a percentage of that percentage buy the product.

      Assuming you're the product owner, dump the squeeze page and see what happens when you direct-link to the sales-page.

      It wouldn't be surprising if you make considerably more money -- in the short and long term -- by removing the squeeze page from the process.
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      • Profile picture of the author JamieBright
        Thanks for this oneplusone - it's something I've been going round in circles trying to decide which was best for what I wanted to do.
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  • Profile picture of the author JohnK
    Another thing to consider is how "warmed up" the prospect is when they reach your site. If they are further along in the decision stage and moving into the buying stage a sales page may convert better. If they are still on the fence and doing research, getting on a pre-sell list will convert them into a buyer. Hitting them with a sales page would send them away.

    If your articles are sufficiently warming them up, you may want to try putting a direct link to a sales letter and see how it converts in comparison to your other articles.
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  • Profile picture of the author marzer
    Definitely keep building up your list for future sales. Make sure to offer quality information on follow up e/mails with some freebies mixed in with your sales pitch. Also nice to offer freebie in a different area with optin so you can have various lists depending on what your are promoting at that time.
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  • Profile picture of the author fugginguy
    I My Honest Opinion you should always be building your list.
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