Right now I send all the traffic to a squeeze page. When they opt-in, they get access to a free presentation with some powerful tips, which also acts as the sales video.
My stats show that just under half of buyers buy the product in the same day they opt-in. And just over half of them buy days, weeks or even months later, in which time they receive additional content and pitches from me via email.
At the same time, the opt-in rate of the squeeze page is only about 22%, after considerable optimization.
In this context, I’m wondering if it would be a good idea to start sending the traffic directly to the free presentation/ sales video. The sales page would get almost 5 times more views this way, but I guess it all boils down to this:
How likely is it that more than half of my potential customers are not willing to enter their details on the squeeze page for a free presentation, but they would buy the product if taken directly to the free presentation/ sales video?
Your feedback is highly appreciated,