Freaked out about low priced competition? Don't be.
One topic that I have noticed comes up here an awful lot is that of whether or not low priced freelance competitors are going to ruin it for people in (profession "X").
This is naturally a valid concern, because some people do, in fact, offer some decent services for low prices. For example, I just got a very nice ebook cover on Fiverr for $5. Was it a cover you'd use for a project you're selling for $50? Probably not. But for my purposes (cover to a free report I'm working on) it was more than sufficient.
Low priced competition probably is a real concern if you're a service provider at that mid-range, not cranking out the creme de la creme, but definitely working hard on the stuff you produce.
I will say that I don't think low priced competition is really that much of a concern if you're at the "elite" level at what you do. If you've really got to bust your ass to even get the skills necessary to do something in the first place, you're probably not going to find a market dominated by people competing on price points.
And yet, even if you're a newbie or an up and comer, I still think there's a way of remaining competitive in spite of Fiverr and the like.
This is a strategy I like to call "hybridization." Basically, what hybridization means is that you scrap the idea that you just do service "X." Yes, you do service "X," but you also offer a bunch of free services surrounding that basic service. For example,
Hope that helps some people.
This is naturally a valid concern, because some people do, in fact, offer some decent services for low prices. For example, I just got a very nice ebook cover on Fiverr for $5. Was it a cover you'd use for a project you're selling for $50? Probably not. But for my purposes (cover to a free report I'm working on) it was more than sufficient.
Low priced competition probably is a real concern if you're a service provider at that mid-range, not cranking out the creme de la creme, but definitely working hard on the stuff you produce.
I will say that I don't think low priced competition is really that much of a concern if you're at the "elite" level at what you do. If you've really got to bust your ass to even get the skills necessary to do something in the first place, you're probably not going to find a market dominated by people competing on price points.
And yet, even if you're a newbie or an up and comer, I still think there's a way of remaining competitive in spite of Fiverr and the like.
This is a strategy I like to call "hybridization." Basically, what hybridization means is that you scrap the idea that you just do service "X." Yes, you do service "X," but you also offer a bunch of free services surrounding that basic service. For example,
- You don't just offer a bunch of SEO optimized articles, you offer every customer a 1 hour Skype video consultation on what to do with those articles.
- You don't just design ebook covers, you offer the whole product, including the front and back cover and inside page formatting, and then you talk to your customer for an hour and get the visual scheme on their website and so the ebook's appearance matches their business theme.
- You provide a free document to the customer with marketing tips related to whatever you're selling.
Hope that helps some people.
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