Do you focus on subscribing or on the free report?
I ask this because I think that if you keep pushing on people that they should put their emails so they'll receive a download link will lower the email opening rate because all they want is the freebie.
Of course in the free pdf you tell them that this free pdf is just a piece of the puzzle and the rest is coming through emails but still.
I see this on a lot of websites, they focus mainly on the free pdf you receive and not on the newsletters and it should be the other way around or at least balanced.
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