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Interesting twist to article writing - offline!

by carlos123
15 replies
I found a very interesting article about...well...writing articles for offline publication as a way to advertise and make sales.

It struck me that such would do wonders for advertising a website.

I've never put much stock or value in doing the usual ezine thing. That has always seemed a bit of waste of time to me as the only one's that seem to read those articles or make use of them are other internet marketers. Let's not kid ourselves...your average person doesn't get all excited to read ezine articles, nor do they go looking for them (though I admit that such articles might get read by some if they show up high enough in the SERP rankings).

But writing articles for real publications in the real world and giving out those articles for free puts those articles before real people interested in what you are writing about. Better sales and very targeted traffic I think.

Anyway for what it's worth here is the article I found Write an Article!

I am not affiliated with the website in any way whatsover. I was actually trying to figure out how to find a catalogue of US and Canadian periodicals to get niche ideas when I bumped into the above article.

Carlos
#article #interesting #offline #twist #writing
  • Profile picture of the author tpw
    Google is certainly not the only source of reliable traffic on the Internet, nor is it the only place to find paying customers.

    As far as writing for offline pubs, it is a good idea.

    Soon enough, myob will be around to inform you that he makes a killing by doing article marketing in offline publications, and those articles drive traffic and customers into his websites and mailing lists.
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    • Profile picture of the author Venturetothetop
      Originally Posted by tpw View Post

      Soon enough, myob will be around to inform you that he makes a killing by doing article marketing in offline publications, and those articles drive traffic and customers into his websites and mailing lists.
      He is not the only one!

      I currently negotiating to make my one off articles into a regular column in a well distributed newspaper. All you need is to be able to consistently SHOW VALUE.
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    • Profile picture of the author carlos123
      Originally Posted by tpw View Post

      Soon enough, myob will be around to inform you that he makes a killing by doing article marketing in offline publications, and those articles drive traffic and customers into his websites and mailing lists.
      I haven't been around for a while (just recently started posting here again) so I haven't heard of myob. I'll be on the lookout .

      Carlos
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  • Profile picture of the author luckyshah290
    Thanks for the info warrior ,

    It was pretty good .. yeah i have too tried article marketing a couple of times .. and it works pretty good ..

    Nice one mate.
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    • Profile picture of the author JohnMcCabe
      Carlos, you know those offline pubs where people actually want to read your articles?

      It works the exact same way with a good ezine that arrives in your inbox via email. The point in being published in reputable ezines is not increasing search rankings, it's about putting your content in front of real humans that asked to get the ezine's content.

      You might get some slight SEO benefit if the publisher maintains an online public archive of back issues, but that's just the cherry on the sundae...
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by carlos123 View Post

    I've never put much stock or value in doing the usual ezine thing. That has always seemed a bit of waste of time to me as the only one's that seem to read those articles or make use of them are other internet marketers. Let's not kid ourselves...your average person doesn't get all excited to read ezine articles, nor do they go looking for them (though I admit that such articles might get read by some if they show up high enough in the SERP rankings).
    "Ezines" don't normally show up in SERP's rankings at all, because they're distributed by email!

    Carlos, respectfully, you're confusing "ezines" with "article directories" here.

    The method you (wisely!) draw attention to here for offline publications is exactly the same principal as online article marketing and works well for exactly the same reason: it's about getting high quality articles in front of highly targeted traffic. That's what article marketing is. And that's why having your articles syndicated in ezines is also so successful.

    http://www.warriorforum.com/main-int...ml#post5035794
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    • Profile picture of the author myob
      Correction: "modern" article writing online is actually a corrupted twist to millenia of a proven offline article syndication model. The Sumerians were using laptop tablets more than 5,000 years ago, and their writings are still being read in targeted niches today. It's nothing new at all. :p
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    • Profile picture of the author carlos123
      Originally Posted by Alexa Smith View Post

      "Ezines" don't normally show up in SERP's rankings at all, because they're distributed by email!

      Carlos, respectfully, you're confusing "ezines" with "article directories" here.
      It wasn't so much a confusion as my using wrong terminology but thanks for point that out!

      You are absolutely correct of course. When I said ezine articles I meant articles that are put up at the infamous ezine article directory. My bad.

      Carlos
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  • Profile picture of the author Allen Graves
    I have to disagree with the OPs comments on consumers not responding to ezines. If you are in a specific niche, you are there for a reason - interested consumers - right? Well, in my experience, sending out a single article to a list of only 2-3 thousand can yield incredible results if your article is closely related to the niche, remains closely on topic and promotes something you truly, genuinely believe in (and have actually tried yourself).

    Additionally, ezines are not mostly targeted to Internet marketers. At least not the ones I am part of. Perhaps this is just because you haven't been exposed to the successful ezines in other niches...some of them HUGE, most of them with a loyal, interested and responsive readership.
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    • Profile picture of the author carlos123
      Originally Posted by Allen Graves View Post

      I have to disagree with the OPs comments on consumers not responding to ezines.
      I disagree with my comments too! (no I am not scatter brained LOL).

      As Alexa correctly pointed out I was using the wrong terminology to in a shortcut sort of way refer to "articles that are created by internet marketers and that are uploaded to ezine.com and similar directories".

      The thought that there are actually online magazines called ezines, that are distributed by email, didn't even register (though I knew that from times past). I am sure that such is an excellent way to also distribute articles in addition to doing it for offline publications.

      Carlos
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  • Profile picture of the author HeySal
    I'm surprised nobody has mentioned yet that writing for off-line publications can also be lucrative. While some publications do run on donated material, many, in many different subject fields, actually pay authors for submissions. Killing two birds with one stone whenever possible is always a good way to go when you can find a means to do it.
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    When the Roads and Paths end, learn to guide yourself through the wilderness
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  • Profile picture of the author adammaxum
    Although it may be beneficial, I'd still stick with exploring various online publications as they'll have a more sustained life span online. I've come across articles from years ago online. Articles in newspapers..they are a one-time thing.

    Of course, you'll draw some added traffic, but I don't think it's a great strategy. You'd probably be better off purchasing advertising space in various papers, and coming up with a catchy design that leads to your website.
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  • Profile picture of the author Professor G
    Too funny about the terminology mix-up Carlos. No worries. I do agree that if you put crap in - you usually get crap out. But, if you do take the time to create value (i.e. good input in), then more often than not, you find that you are rewarded with good results.

    HeySal makes a good point about being able to actually kill two birds with one stone as well. I had a good friend of mine who was in the rock climbing/outdoor niche. He had several products that he used to promote in a softsell way through his association with a popular climbing magazine where he was paid to be a contributing editor.

    It can definitely work and is one of the best ways to build your expert status.
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