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List marketing question

by iconoclast
9 replies
I want to build a list of subscribers in a home improvement niche and I want to promote products and services to them later.

My question is, how in depth do you think my promotional emails should be? Are short and sweet emails usually enough to get sales or do you feel one should send emails to build up hype before sending the product recommendation email?

I'm not a prolific writer and I don't know how well I will be able to come up with enough content for long winded emails. Thank you.
#list #marketing #question
  • Profile picture of the author oneplusone
    In this sort of niche I'd recommend you use a marketing-through-education approach, although you've got to be careful not to be boring.

    You've got to educate them, but also entertain them along the way and the content you're giving them should be supportive of the eventual products/services you intend to sell.

    Regarding length of e-mails, I personally tend to mix it up.

    Sometimes I'll use long e-mails, sometimes short e-mails.

    Sometimes HTML, sometimes text.

    If a group of people on your list only respond to long e-mails, then by solely using short e-mails you're eliminating them from the equation.

    It's a big problem with "testing", people say you go with A ... if A converts better than B.

    What they're forgetting, is that a lot of people who responded to B won't be in group A.

    So you do both.
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    'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.
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  • Profile picture of the author jamesrich1
    I would say to test both methods and see what type of responses you get with future open rates and click through. Use this website called Format it so the emails are compacted to be easier to read.
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  • Profile picture of the author sonnywacko
    im new to email marketing, building a list, really no idea where to start.
    i have a website that builds autoblogs for clientsthat can be montized by amazon, adsense, clickbank etc...
    i signed up for awebber
    now i hear about squeeze pages, landing pages, sales pages, solo ads etc..
    where do i start?
    anybody can tell me, or tell me to what section i can goto, where someone help me start this gig?
    if any members actually will set this all up for me?, obviously for a fair fee

    thanks

    sonny
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    • Profile picture of the author SlicedGenius
      Hi sonnywacko,
      A quick summary of these:

      Squeeze Page - a page designed with one purpose in mind - the whole page focuses on getting the visitor to do one thing, with no distractions. Usually a short page - normally used to get them to sign up to your list (possibly with a free gift to convince them). For an example - see the link in my signature)

      Landing Page - a more general term for a page you drive people to. Rather than send them to your homepage. Usually used when you know the traffic source and want to focus the page to their needs/expecations. E.g. is you have a banner advert, you can create a landing page that matches the look and feel of the banner ad, and continues with the messaging that your ad started.

      Sales Page - if you have a product to sell, a sales page is a single long page designed to explain the product and it's benefits - driving to a sale action at the end.

      Solo Ads - a paid-for way of growing your list, by having someone else put your content in a email to their list.

      You can start with a squeeze page, so you have somewhere to send people - then decide how to get people to it. A good start would be by adding a signature to your profile here on Warrior Forum, so that when you post, people see your link.

      I'm in the process of setting up my services and website - but would be happy to discuss helping you out with this if interested. Let me know, and I can show you more examples and my background.

      thanks
      Simon
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      • Profile picture of the author Trevor
        It's great to write to your subscribers about the product that you are going to promote to them prior to its launch. This way you can create a lot of "pre-launch buzz", as I call it and it's a great way to pre-sell to your subscribers and make them more responsive.

        Don't forget to send them "value" emails from time to time and more often than "promotional" emails. You want to create the right kind of relationship with the list and decrease the unsubscription rate.
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  • Profile picture of the author lauchlan
    I think the best way is after people subscribe to your list for your free giveaway, send them a number of emails to build the relationship and add value before you start promoting anything to them. And even then, intersperse your promotional emails with other emails that continue to build the relationship and add value.
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  • Profile picture of the author Ken Somerville
    There are many different things to look at with email marketing. Here is a link to an article that I did not the topic.
    Why You Make Money With A List. | Welcome to the Ken Somerville Home Page/blog I have others as well that could help you. Take a look and use what you can.

    Good luck. And all the best in this new year.

    Your Friend in Marketing Ken
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  • Profile picture of the author officer_iron
    I couldn't agree more with the marketing through education approach with this niche (and many other niches). If you provide quality to your list for a period of time before you start hitting them with offers, your audience will be much more responsive. If you don't build the relationship, you'll definitely get some unsubscribes when you start sending offers.
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  • Profile picture of the author owenlee
    One tip before you sell to your list is to provide values to your list...

    you will need to provide value to them to gain trust and also build up your relationship with them..

    if you simply blast one email telling them to buy this or that, they might just think is a spam and report it or unsub from your list

    hope this helps
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