Would You "Fake" A Webinar To Make A Buck? A ? Of Integrity

47 replies
Hello Warriors,

No less that Mike Filsaime suggested I post here about this subject.

I've known Mike since my first foray into IM, although he never knew me as other than an internet customer of his. I was just one of thousands when I first encountered him. Truth be known, after my first purchase from him, I asked for a refund. That was back in the days when he was selling software packages with resale rights. I think they were probably pre-made resale packages. It may have been my first encounter with the concept of PLR.

Over the years, I've come across Mr. Filsaime numerous times, and I've developed a sort of love-hate relationship with him. He and I have never met in person, and I doubt he ever knew who I was. Some of his products have been astounding since those early days. Many have been well out of my price range, although I can say I've contributed a couple thousand dollars to his "campaign fund" over the years. :-)

Recently, here in a WSO, Mike ran a sale on his Evergreen product that allows the "average Joe" to create what appears to be a webinar. It basically lets anyone create a sales video and present it as being a live event, complete with fake attendees. Sorry, but that's what it is.

I, perhaps incorrectly, pointed this out in that WSO thread:

http://www.warriorforum.com/warrior-...ml#post5239253

He responded in his inimitable style and grace, suggesting that the subject of my post was noteworthy, and should be brought up for discussion here. He actually put me in my place while suggesting that I wasn't stupid.

So, I thought I would breach the subject here.

Do you think it is ethical and honest to "fake" a live event to present what amounts to a long format sales video?

I'd appreciate your thoughts.

Thanks,
Stephen Winship
#buck #fake #integrity #make #webinar
  • Profile picture of the author Emily Meeks
    Creating a fake webinar... Not only would be dishonest, but counterproductive, and downright STUPID.

    Personally, I'd think that trying to make a fake webinar look as "real" as possible would end up costing MORE effort than it would just to hold an actual webinar to begin with. Then of course, fakers never win. If I find out a marketer's been lying to me - ALL respect, bam, gone. Anyone ever stick around and listen to a guy who's proved to fake his Clickbank earnings? I think not.

    Anyone who's serious in this field would do it properly.

    Not to mention, it's about providing VALUE, right? What value are you providing if you're lying to your customers?
    Signature

    In all that you do, know your True INTENT...

    {{ DiscussionBoard.errors[5348268].message }}
  • Profile picture of the author Alexander K
    Calling a per-recorded long format sales video a live event is lying. So that isn't being honest.

    Ethical? That depends on your moral code, I'd say. As long as the product you are trying to sell has value and it isn't a scam, than perhaps it isn't. Although if you find lying to be unethical, then it is.

    And yes, I think too much. Bottom line, it is dishonest. The depth of how unethical it is, depends on the value of the product your trying to sell. Although time is money and you would be wasting some people's time who wanted to see a live event.

    Edit: And of course, when people find out it is fake, they won't bother to buy anything you sell in the future. I caught someone faking stuff in one of his WSO's. I will never buy from him again, no matter how good he claims. There is no trust.
    Signature
    [EliteWebsiteTraffic.com] - Purchase Up To 10 Million Targeted Visitors a Month.
    - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
    [EasySocials.com] -Buy Youtube (Views, Followers, Subs, Likes, Comments), Facebook Fans, Twitter (Followers & Retweets), Pinterest, Tumblr, Instagram, Vimeo, Soundcloud. [Affiliate & Reseller Program Available]
    {{ DiscussionBoard.errors[5348269].message }}
  • Profile picture of the author laurynherbert
    No, not at all. The fake marketing and claims along with Internet "guru's" are what destroy the Integrity of Online Marketing. I can't begin to tell you how many customers I have had that are ready to "pick a fight" with me because another Internet Marketer deceived them in some way. They are then in shock that it is actually me that responds to my emails, create my own products, and fulfill every order on my own.

    People need to get past the "perception" and realize everyone really just wants to drink a fresh glass of water, not just be told that is what it is while they sit there blindfolded.
    {{ DiscussionBoard.errors[5348276].message }}
  • Profile picture of the author Shaun OReilly
    Originally Posted by registereze View Post

    Do you think it is ethical and honest to "fake" a live event
    It is DISHONEST and UNETHICAL to portray an event as
    being live when it is in fact a recording.

    If someone is prepared to LIE and try to convince you
    that the event is live (when they know for a fact it's NOT)
    then ask yourself...

    What ELSE are they prepared to lie to me about - just to
    make a few more bucks?


    Will you trust any more of their claims during the webinar
    and the rest of their marketing process?

    Telling what you know to be lies to your prospects and
    customers is plain dishonest and unethical - no matter
    how they try to dress it up and wriggle out of the truth.

    Besides that, there's no need to lie.

    For what it's worth, I got the earlier version of the software
    and don't use any of the fake attendees list, etc.

    I also make it clear to my subscribers that it's not a live event
    and that it's actually a recording. I use the software to control
    when the recording is able to be broadcast and for that it works
    fine.

    Does my approach lower conversion because I'm not prepared
    to say that the event is "live"?

    Probably.

    But my integrity is worth more than any extra dollar amount in
    the bank gotten by bending the truth.

    Dedicated to mutual success,

    Shaun
    Signature

    .

    {{ DiscussionBoard.errors[5348665].message }}
    • Profile picture of the author DoubleOhDave
      Funny you should post that (OP) as no less than half an hour ago I ended up on a fake webinar. It was straight after hitting the second 'Stay on this page' - so I was suspicious that I was immediately in a webinar with fake people typing on the chat screen that they were joining in... I played around by chatting to the fake people for the fun of it for a couple of minutes before unsubscribing from the guru/lame-ass who sent me the link in the first place.
      People are not stupid and anyone who tries this kind of thing will only end up with a shorter list than when they started!
      {{ DiscussionBoard.errors[5348732].message }}
  • Profile picture of the author cashcow
    It is dishonest - no doubt about that. Not only that but it's probably not very smart as once the people find out you lied about it being live then you will have lost their trust and, therefore, lost them as a customer.

    For the life of me, I can't see how any marketer would think this would be a good idea but I know a lot of them are probably going to come in here and try to justify it by saying that it "works" because webinars convert so well.

    I think in reality that by using fake webinars they are ruining webinars for everyone because after a while people while think they are all fake and no one will go to them anymore.

    Lee
    Signature
    Gone Fishing
    {{ DiscussionBoard.errors[5348735].message }}
  • Profile picture of the author Daniel Ong CW
    Yes, and why does someone want to fake webinar? That is only to mislead the buyers and make more money. Ethical? Not in any way. Dishonest? I will give 5 stars for that.

    At the end of the day, the only person who hurt the most is the marketer who deploys such tactics and it's gonna hurt in the long run.
    {{ DiscussionBoard.errors[5348810].message }}
  • Profile picture of the author thebitbotdotcom
    How the heck would you fake a webinar?

    Accept signees and then not show up for it? BS you way through it maybe?

    I can see it, one hundred people who signed up all staring at their computer screens that contains nothing more than your desk, a chair, a small microphone and some blank paper...LOL!

    This is why I don't buy "WSOs" and don't attend "Webinars".
    Signature
    Do Your Copywriting Skills Suck?

    Let Us Help You Develop Your Writing Skills!

    Submit Guest Posts With [ TheBitBot.Com ]
    {{ DiscussionBoard.errors[5348854].message }}
    • Profile picture of the author anthony2
      Originally Posted by thebitbotdotcom View Post

      How the heck would you fake a webinar?

      Accept signees and then not show up for it? BS you way through it maybe?

      I can see it, one hundred people who signed up all staring at their computer screens that contains nothing more than your desk, a chair, a small microphone and some blank paper...LOL!

      This is why I don't buy "WSOs" and don't attend "Webinars".

      You have it the wrong way.

      The marketers i've seen are simply using a software to automate there
      webinars. I am not sure of other marketers.

      But the marketers i've followed record the webinar and with the software
      will allow the webinar to go on without the marketer being present.

      Now if the marketer on the pre-recorded webinar is saying this is live then
      Yes thats being Dishonest.

      But i don't have a problem with marketers using automated tools to help
      leverage there time.

      It is no different then using an email autoresponder.
      Signature
      "I Leveled The Playing Field And Removed Every Roadblock
      To Helping You Make Maximum Profits In Minimum Time"
      Click Here Now To Find Out How!
      {{ DiscussionBoard.errors[5351849].message }}
  • Profile picture of the author Regional Warrior
    Creating a fake webinar... Not only would be dishonest, but counterproductive, and downright STUPID.
    Sorry this so WRONG , WRONG most of the Webinars today are recorded and not live they record them so you can watch when you like , any marketer worth his or salt can see the benifit here, you can have up to 200 people watching your webinar that you have uploaded to a site and you then pick the hours of the day you want it shown.

    This is the best part if you have a good product that you sell for $27 during the webinar it you make on avg 4 sales = $108 and then you times this by 5 showings a day = $540 a day the you times that by the days of the month i.e 30 =$16.200 a month

    counterproductive, and downright STUPID.
    I know which way I will go If I had to

    Jason
    {{ DiscussionBoard.errors[5349453].message }}
    • Profile picture of the author RobinInTexas
      Maybe I'm just jaded. It doesn't matter to me whether the webinar is live or prerecorded.

      I view the webinar as nothing but some guy chumming comparable to the endless series of events in hotel meeting rooms promising to tell the attendees how to get rich in real estate with no money down.

      You go to the seminar and spend 4-8 hours listening to all kinds to stories about how other people have in the past and you can get rich. All you have to do is come up with $5,000 for the magic sauce set of books, and DVD's.
      Signature

      Robin



      ...Even if you're on the right track, you'll get run over if you just set there.
      {{ DiscussionBoard.errors[5349554].message }}
    • Profile picture of the author Emily Meeks
      Originally Posted by Regional Warrior View Post

      Sorry this so WRONG , WRONG most of the Webinars today are recorded and not live they record them so you can watch when you like , any marketer worth his or salt can see the benifit here, you can have up to 200 people watching your webinar that you have uploaded to a site and you then pick the hours of the day you want it shown.

      This is the best part if you have a good product that you sell for $27 during the webinar it you make on avg 4 sales = $108 and then you times this by 5 showings a day = $540 a day the you times that by the days of the month i.e 30 =$16.200 a month

      I know which way I will go If I had to

      Jason
      One of my biggest pet-peeves... chopping off part of the original quote and then taking it out of context :rolleyes:

      Recording a webinar to watch later, there's nothing wrong with that, nor was I trying to insinuate that. If I get an email saying "you missed this webinar from last night" I'll be like ok, it really is recorded. Then - then! - I'ma check and see if there really were any notices for a webinar (as opposed to being a false "oh noez you missed it!!").

      Telling me it's a live event when it's not - and then insulting me by adding fake attendees - is the STUPID part. Not only is that dishonest, that's insulting.

      Moral of the story is - if you lie to me, I'm not only not going to buy from you, but I'll unsubscribe from you as well as your affiliates. Videos can be faked, screenshots can be faked (refer to Clickbank comment from earlier), but these things can (and do) come to light. I don't stand for it.
      Signature

      In all that you do, know your True INTENT...

      {{ DiscussionBoard.errors[5353346].message }}
  • Profile picture of the author sloanjim
    Surely any kind of "lying" to get money is FRAUD? No?

    Yet seems on the Net it's OK..as everyone is "doing it."
    Signature

    15 Minute Forex Bar Trading System Free at
    http://www.fxscalpingmethod.com

    {{ DiscussionBoard.errors[5349514].message }}
    • Profile picture of the author hardnova
      The good news is that everyone is not doing it. The bad news is that the people who are, benefit from the multitudes of people who flock to webinars hoping for a magic system then re-hash the obvious things they are reminded of during the webinars (live/recorded etc.) all over the Internet. Where others looking for some magic read and spread the fairly useless information until it becomes true by popularity. Not by trial.

      The Internet is infested with untested and unproven marketing theory that doesn't make anyone any money besides the people selling it. In very simplified and broadly general terms, "if it is not actual software created by the very people who are selling it" or "if it is not a book or training package authored by the actual person delivering it", watch out.

      Of a lesser concern is whether these "theories" are presented via live or recorded mechanisms.



      Originally Posted by sloanjim View Post

      Surely any kind of "lying" to get money is FRAUD? No?

      Yet seems on the Net it's OK..as everyone is "doing it."
      {{ DiscussionBoard.errors[5352747].message }}
  • Profile picture of the author steve-wilkins
    I was presented with this offer for the Evergreen Webinar software a few months back. In fact the offer came from another marketer who's list I am still on today for the one reason that he as an honestr and ethical marketer.

    I musrt admit tho that when he presented me with this offer I was close to unsubscribing as I do not beleive this type of software is ethical but he did explain to me that the software pre-records webinars and if used in the right way it can be a very profitbale tool to have in your arsenal.

    I never actually purchased as I thought the software was a little pricey ad\nd I still wasn't confortable with the way it can be used to manipulate people into thinking they are attending a real webinar.

    I guess it comes down to each and own's morals. I personally don't think it is morally right to make out a webinar is live when it isn't but then again as the person who promoted to me this said 'if used in the right way it can be a very profitbale tool'. I just don't perosnally fancy finding out exactly what the right way to use the software is and don't have the time to find a way around using it unethically.

    I was recently on a much anticiapted webinar about how top use Google to rank affiliate sites in any niche in less than an hour. It was actually scheduled for 3AM my time here in the UK so i stayed up very late to attend what I beleived to be a live webinar. Anyway you can imagine my disgust when I found out the enxt day it was in fact a recording. They decided to do another live webinar the next day and everything was exactly the same so I know it was recorded and no wonder none of my questions got answerd that night!!!

    Anyway needless to say I unsubscribed form the person mailing list and di not go on to buy the product they were promoting which I was initially 100% committed to buy. Another reason dishonesty does not win in this field! Just my 2 and half scents anyway!
    {{ DiscussionBoard.errors[5349576].message }}
  • Profile picture of the author Ron Douglas
    Maybe I'm missing something. Using the recorded webinar software doesn't make you a liar or unethical. Telling lies does.

    Why can't you just tell people that they can watch the event at the time they select without indicating whether it is live or recorded?

    You can even have someone be on the webinar at those times to answer the questions in chat.

    Personally I don't see anything wrong with that.
    {{ DiscussionBoard.errors[5350292].message }}
    • Profile picture of the author Tom B
      Banned
      Originally Posted by Ron Douglas View Post

      Maybe I'm missing something. Using the recorded webinar software doesn't make you a liar or unethical. Telling lies does.

      Why can't you just tell people that they can watch the event at the time they select without indicating whether it is live or recorded?

      You can even have someone be on the webinar at those time to answer the questions in chat.

      Personally I don't see anything wrong with that.

      Cmon Ron! Everyone knows a webinar must be a live event.
      {{ DiscussionBoard.errors[5350393].message }}
      • Profile picture of the author JohnMcCabe
        Let's see...

        Pre-recorded long form video sales letters with a fake audience? I thought those were called "infomercials."

        Of course, no one is billing them as live events. Wait, what about those "if you call in the next ten minutes" pitches?

        My point? Precorded 'webinars' as an entity can be either honest and ethical or dishonest and unethical, depending on the presentation.

        Telling me I'm at a live event when there never was a live event strikes me as about as honest and ethical as seeding a crowd with shills at a 3-card Monte game on a street corner...
        {{ DiscussionBoard.errors[5350460].message }}
    • Profile picture of the author cashcow
      Originally Posted by Ron Douglas View Post

      Maybe I'm missing something. Using the recorded webinar software doesn't make you a liar or unethical. Telling lies does.

      Why can't you just tell people that they can watch the event at the time they select without indicating whether it is live or recorded?

      You can even have someone be on the webinar at those times to answer the questions in chat.

      Personally I don't see anything wrong with that.
      There isn't anything wrong with this at all. I think most people would agree. Heck, I even prefer it.

      But I think what the OP was talking about was using it to fake like it was live by using fake attendees and making the viewers think they were on a live webinar. Thats the part that is dishonest, or at least that most of us in this thread seem to feel is dishonest.

      Seems to me that if you have a webinar for something it's smart to record it once then, if you want to have live interaction, play the recording and have a Q&A after where you could answer the peoples questions.

      Lee
      Signature
      Gone Fishing
      {{ DiscussionBoard.errors[5350780].message }}
      • Profile picture of the author Claude Whitacre
        Originally Posted by cashcow View Post

        But I think what the OP was talking about was using it to fake like it was live by using fake attendees and making the viewers think they were on a live webinar. Thats the part that is dishonest, or at least that most of us in this thread seem to feel is dishonest.

        Seems to me that if you have a webinar for something it's smart to record it once then, if you want to have live interaction, play the recording and have a Q&A after where you could answer the peoples questions.

        Lee
        I've been on a few of those with fake attendees. I'd log off and come back later only to see the same people logging on ...in the same order...

        Do I mind? Not really. If the content is good.

        Would I do it myself? No. But only because I think there are smarter ways.

        If I miss a webinar and later, I get a "Replay the webinar" e-mail, I'll usually watch at least part of it.

        I HAVE promoted a teleseminar (remember those?) that was recorded, and didn't mention that it was recorded. If you are doing exactly the same teleseminar week after week to different audiences...I can't see the harm.
        As long as you aren't taking questions from the callers. (that's a bit cruel, I think)

        But fake attendees? I think it's kind of funny.
        {{ DiscussionBoard.errors[6758149].message }}
  • Profile picture of the author sbucciarel
    Banned
    It's one of the lamest ideas I've heard of recently. What ... are webinars so much cooler than long, boring sales videos that sellers are now pretending to run a webinar instead of presenting yet another long, boring sales video? Glad I'm on a slow Internet connection so I'm never tempted to check these things out.
    {{ DiscussionBoard.errors[5350428].message }}
    • Profile picture of the author Tom B
      Banned
      Originally Posted by sbucciarel View Post

      It's one of the lamest ideas I've heard of recently. What ... are webinars so much cooler than long, boring sales videos that sellers are now pretending to run a webinar instead of presenting yet another long, boring sales video? Glad I'm on a slow Internet connection so I'm never tempted to check these things out.
      It may sound lame but there are reasons it works. Just like seminars and product launches...

      If the webinar is done like a video sales page then they are doing it wrong.
      {{ DiscussionBoard.errors[5350454].message }}
      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by Thomas Belknap View Post

        It may sound lame but there are reasons it works. Just like seminars and product launches...

        If the webinar is done like a video sales page then they are doing it wrong.
        lol ... but, but ... but fake people? What if you do actually have a question. Do fake people answer it? Never seen one of these, but it sounds pretty cheesy.
        {{ DiscussionBoard.errors[5350469].message }}
        • Profile picture of the author Tom B
          Banned
          Originally Posted by sbucciarel View Post

          lol ... but, but ... but fake people? What if you do actually have a question. Do fake people answer it? Never seen one of these, but it sounds pretty cheesy.
          I don't do that kind of stuff. You can answer questions while the video is running. I haven't tried getting a fake person to answer fake questions.

          I mainly use it as an event to help teach and promote without the list of fake people or the answers/questions.
          {{ DiscussionBoard.errors[5350485].message }}
      • Profile picture of the author Ron Douglas
        Originally Posted by Thomas Belknap View Post

        It may sound lame but there are reasons it works. Just like seminars and product launches...

        If the webinar is done like a video sales page then they are doing it wrong.
        Webinars don't work Thomas, you just don't get it do you?

        {{ DiscussionBoard.errors[5350497].message }}
  • Profile picture of the author AlexRyan
    It's okay in my book as long as lies arent presentedi n the material itself. Webinar to me doesn't mean 'live.'
    Signature
    PM Me For Real xxxx.edu/blogs Article With Backlinks
    {{ DiscussionBoard.errors[5350462].message }}
  • Profile picture of the author TopKat22
    Of course I would not do this and I personally do not believe it shows high integrity or honesty.

    I wonder why Mike believes it to be ok. I would have to know more but based on what you stated, no.

    I think this is why it is so difficult for people in IM to believe you when you are really giving good value. It is a bit of a "crap shoot".
    Signature
    44 days in and we broke the $10K a month recurring bench mark.

    Guaranteed 60% Opt In Rate Traffic-Real People-Fresh Today-High Quality Biz Opp traffic![/URL]
    {{ DiscussionBoard.errors[5350493].message }}
  • Profile picture of the author Rod Cortez
    Do you think it is ethical and honest to "fake" a live event to present what amounts to a long format sales video?
    Just to hone in on the actual question that was asked: if the person markets the webinar as a "live" event and it isn't, that's just being deceitful on several levels. But if the person just markets it as a webinar, then that's fine. It all depends on the context. A webinar doesn't have to be "live".

    If the person marketed the webinar and promised content and that content wasn't delivered, then it's deceitful. Again, it really depends on the context, what was promised, etc.

    Now using phony attendees, that's just plain cheezy beyond words. Then again, nothing surprises me anymore. Reminds me of the phony pop up operators who ask you a million times if you want to leave their website.

    RoD
    Signature
    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
    {{ DiscussionBoard.errors[5350853].message }}
  • Profile picture of the author seoblacksmith
    Faking a webinar doesn't make any sense.. Technically, those who pay for the "webinar" are tho ones who can be given the access to the said event. So, if attendees are equals to:

    Attendees = Fake + paid
    Profit = Attendees

    Having a webinar with fake attendees is useless. If ever there are attendees who shell out few bucks just to hear out what Mike or an "average Joe" is sharing. For me, that's just fine.. It's just they don't need to fool themselves, right?
    Signature

    Experience SEO in Sales and Marketing approach. Send me an email at garyandrew15@gmail.com

    {{ DiscussionBoard.errors[5350983].message }}
  • Profile picture of the author Chris Chicas
    The way you described it "fake attendees" and seminar being "live" would be the wrong way to be using this software.

    I myself have no use for this software/script but many people are quite successful at implementing it.


    This script is used so the customer has a preferable time by which to attend and decide on whether to buy a product or not, and it's use for a sales pitch.

    Is it dishonest? It depends to what lengths you go to.

    What Mike sales is just a tool that can be use for good or bad, just like any other software out there. It's pretty much up to you and how you want to treat your customers.

    It all comes down to value. If this software didn't work and if the customer didn't end up buying, then guess what? Marketers using this script would drop it like a hot potato.

    It all comes down to the way you market yourself.
    {{ DiscussionBoard.errors[5351377].message }}
  • Profile picture of the author rooze
    Hey, we faked a live moon landing in the 60's, what's up with faking a 'live' seminar in 2012?
    I call that progress, or natural evolution.

    The problem is when fake people start showing up and buying your fake stuff with fake credit cards.... then it can get ugly real quick.

    Anyway, I'm in, I'll book a seat on the happy cruise.
    {{ DiscussionBoard.errors[5351654].message }}
  • Profile picture of the author anthony2
    You have it the wrong way.

    The marketers i've seen are simply using a software to automate there
    webinars. I am not sure of other marketers.

    But the marketers i've followed record the webinar and with the software
    will allow the webinar to go on without the marketer being present.

    Now if the marketer on the pre-recorded webinar is saying this is live then
    Yes thats being Dishonest.

    But i don't have a problem with marketers using automated tools to help
    leverage there time.

    It is no different then using an email autoresponder.
    Signature
    "I Leveled The Playing Field And Removed Every Roadblock
    To Helping You Make Maximum Profits In Minimum Time"
    Click Here Now To Find Out How!
    {{ DiscussionBoard.errors[5351841].message }}
    • Profile picture of the author Lena
      I was at the same webinar about a month ago. And, yes I did signed out after 10 min of watching it. I felt absolutely horrible and unsubscribed from the list I received my webinar invitation

      Absolutely agree THIS IS SO WRONG!!!!!
      {{ DiscussionBoard.errors[5351889].message }}
  • Profile picture of the author GregT
    Banned
    I feel a little stupid now I just listened to one of those yesterday thinking it was live, how do we tell if it was faked?
    {{ DiscussionBoard.errors[5352782].message }}
    • Profile picture of the author hardnova
      Unless you had specific questions for the presenter then it was of no difference that it may have been recorded. My question to you is "did the information you received help you or do you see it as being of genuine value in your quest to make money?"

      Originally Posted by GregT View Post

      I feel a little stupid now I just listened to one of those yesterday thinking it was live, how do we tell if it was faked?
      {{ DiscussionBoard.errors[5352849].message }}
  • Profile picture of the author mojojuju
    It doesn't seem much different than a TV sitcom using a laugh track to simulate an entertained audience or a studio music recording that is combined with a track of audience noise to simulate a live recording.

    There's fakeness in other mediums too. News anchormen chroma-keyed over an image of some distant place to make it appear that they are really there is one thing I can think of.

    It's all kind of stupid, actually.
    Signature

    :)

    {{ DiscussionBoard.errors[5352860].message }}
  • Profile picture of the author Troy Broussard
    Like everything, there is a way to do it and then a way to screw it up...

    The benefits of pre-recorded webinars are that they allow you to perfect that sales message by testing as well as the fact that you can present to much smaller audiences and have it make sense. But just because it's pre-recorded doesn't mean that it has to be fake or not live either...

    Let me explain...

    There is a "middle ground" here where you can kick off the webinar in a live format and then present the bulk of the content via a recorded presentation. You can also have a live monitoring of the event so that people's questions are addressed and answered, etc... You can even then step back onto it at the end or the closing and go live once again.

    I've seen webinars like this and don't consider them to be fake and DO understand the reasons behind it. Improved sales presentation, less direct time for the author, ability to host for smaller audiences, etc... Of course the downside is that the author/presenter him/herself (the expert) is not there for the in-depth questions and so you'll have to weigh the merits of that approach for yourself. But the vast majority of all questions are repetitive and fairly consistent from presentation to presentation after you've fleshed out a few, so it's not hard to train someone to answer them "with the company line" and provide value to the attendees.

    Anyway, I think that creative marketing is always a balance between efficiency and integrity and that each has to make their own determinations. Personally I don't get turned off by the fake webinars because I see right through them and understand "why" they are done, etc... and I'll just use a live video capture to record them and watch them in my own time anyway. But maybe I am just not so easily offended...
    {{ DiscussionBoard.errors[5352863].message }}
    • Profile picture of the author ronr
      What a funny thread.

      Oh my gosh...do mean some of the webinars I've seen may have been recorded and not live!!

      Imagine that. Next thing you know you'll tell me that the income claims in WSO's aren't true :rolleyes:

      A webinar is a webinar whether it's live or recorded. As long as the information is good I really don't care if it's "fake" or not. I don't feel deceived.

      I've been to some great webinars and I don't know or care of they were recorded or not. On the other hand I've on webinars I know were live and they were terrible. The ones I think are recorded are actually better because they are more polished. I really dislike live ones with 10 minutes of banter between the hosts.

      I personally would never say that a webinar is live when it wasn't or have fake attendees, but to me a webinar that can be seen at a certain time and date is still a webinar whether I'm told it's recorded or not.

      Ron
      {{ DiscussionBoard.errors[5352912].message }}
      • Profile picture of the author JohnMcCabe
        I think that once you get past the issue of whether the webinar is something other than what it represented to be (live vs. replay, for example), it all comes down to content.

        Truth be told, I've pretty much quit watching webinars because too often my reaction to the content is "well, there's an hour of my life I'll never get back..."
        {{ DiscussionBoard.errors[5353160].message }}
  • Profile picture of the author Coby
    Absolutely positively not!

    I would never do this and I tell my students to never do it either...

    If it's a replay - tell them its a replay - don't start your relationship out with a lie...

    I think this was a terrible idea to decide to "fake out" customers... but I'm glad that Mike has put it out there because it helps folks like myself that do "real" webinars to stand out...

    I unsubscribe anytime I get an invitation to these "live" (but not really) events...

    Thanks Mike for helping me increase my value with my own customers
    {{ DiscussionBoard.errors[5353177].message }}
  • Profile picture of the author menumba1
    if you're going to do an automated webinar, don't use the word "live" - try "exclusive webinar"
    that being said I think many of the "gurus" automated webinars do try to portray a live event.
    {{ DiscussionBoard.errors[5353266].message }}
  • Profile picture of the author MikeTucker
    In the end, whether or not you believe-- or care-- if it is "ethical" or "dishonest", there are better, easier ways of making more money.
    Signature

    The bartender says: "We don't serve faster-than-light particles here."

    ...A tachyon enters a bar.

    {{ DiscussionBoard.errors[5353585].message }}
  • Profile picture of the author netvicar
    Old thread, I know. Beaten to death, I know. However, I just found this thread while doing a Google search for software to present pre-recorded webinars (not fake webinars).

    Well, lying is lying. Unfortunately lying works for liars. Otherwise no one would lie. Expediency is what they are after. However, lying is just plain wrong. No justification for lying.

    In addition, as said many many times already, if a person is willing to lie to you in one area where you have caught them lying, what other areas can you expect them to lie that you cannot see? Really, you can reasonably expect such a person to be willing to make blatantly false claims in many areas to get your money. Once exposed you can trust liars are probably lying in other areas as well.

    You can never view anything coming out of their mouths later to be honest. You know what type of person they are. Every word from here on out is suspect.
    Signature
    "Stolen" Hollywood Story Selling Method Boosts Copy Response Like Crazy
    Discover Insider Secrets of Successful Direct Response Copywriting
    Free Step-by-Step 30 Minute Video Shows All. Nothing Held Back!
    {{ DiscussionBoard.errors[6757848].message }}
  • Profile picture of the author J50
    Laziness destroys business ethics, people trying to cut corners leads people down a slippery slope. If you haven't the time to organise a live webinar then maybe you should find a new career, because there's plenty of people who have the time for others.
    {{ DiscussionBoard.errors[6758194].message }}
  • Profile picture of the author Marian Berghes
    The way I've seen it used so far is, that when they send you to sign up for the webinar you can choose on what day to "attend", it doesn't say if it's live or not, just the usual "join the webinar to learn X, put your email here and select the best time for you to attend", I for one don't have a problem with wording it like that.

    Ofc, let's not kid ourselves here, most people WILL consider it a live event just by writing "webinar" on it, but if you are ethical about it and don't use fake attendees and writing "LIVE" all over it, I have no problem with that.
    {{ DiscussionBoard.errors[6758249].message }}
  • It's unethical if you tell people it's a live event like people do. Tell them it's a recording then it's not un-ethical.

    Grow up people!
    Signature
    soon people... Relax...
    {{ DiscussionBoard.errors[6758295].message }}
  • Profile picture of the author theBUSINESS
    I would never do this... Very unethical.
    {{ DiscussionBoard.errors[6758312].message }}

Trending Topics